Advanced Techniques to Optimize In-App Revenue with Google AdMob - Google AdMob (2024)

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Want to increase your in-app revenue using AdMob? If so, here are some ways to improve your AdMob ad earnings.

1. Test AdMob ad placement

Some developers place their ads in a certain place, like the standard banner at the top of the screen, and stop there. If you never change your ad placement strategy, users might develop an ad blindness over time. They will get used to where your ad is and over time, they may start ignoring anything that appears in the ad placement area. This means you could be missing out on potential app revenue.

That is why you should start testing different ad placement options. It helps to determine the optimal ad placements to maximize ads revenue. A good timing to test ad placements is when you roll out a new app update. You can test placing ads on different parts of the screen so that users will take notice. Alternatively, you can do the following.

2. Test different types or sizes of AdMob ads

If you’re only showing banner ads in your app, try changing the ad format and see how it affects your app revenue. For example, if you currently have a text banner ad, you can consider changing it to a larger image banner ad or video interstitial ad the next time when you roll out a new app update.

3. Optimize eCPM floors

If you care less about fill rate but more about showing relevant ads to your users that are more likely to trigger actions and thus, higher eCPM, you have the option to customize what ad units to show in what countries in AdMob.

This will tell AdMob, for example, that you only want to show an ad unit in general if the eCPM is at a certain price or higher, or that you only want to show ads in a particular country if the eCPM is at a certain threshold or higher. This might lower your fill rate, but the result could be lowering ad blindness and getting users to click on more high-value ads when they do appear.

You may want to experiment with this for a couple of weeks to see how it affects your overall app revenue to determine the best strategy.

Ready to try out AdMob?Sign up today or request a free consultation.

Advanced Techniques to Optimize In-App Revenue with Google AdMob - Google AdMob (2024)

FAQs

How do I optimize AdMob revenue? ›

Enable all ad types

Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app's inventory and help increase your average revenue per thousand impressions (RPM). Limiting ad types may result in decreased revenue.

How do I maximize ad revenue on my app? ›

Grow Your App's Audience
  1. Paying for an ad campaign that reaches users on mobile apps similar or related to yours.
  2. Promoting your app on social media.
  3. Setting up an affiliate marketing program for your app.
  4. Creating a website for your app and ensuring that it is search engine optimized.

How much does Google AdMob pay per 1,000 views? ›

CPM is around $1, or $1 per 1000 Ad impressions. Clicks I have seen as high as $0.25, but its going to vary on the Ad shown obviously. How do I make money with pay per click?

How do I get a high eCPM on AdMob? ›

How to increase your eCPM
  1. Increase your site traffic. You can't generate ad impressions without user traffic. ...
  2. Add more SSPs to your ad tech stack. Sell-side platforms (SSPs) take what ad networks do to another level. ...
  3. Optimize your ad viewability score. ...
  4. Test different ad formats. ...
  5. Improve your user experience.
Mar 3, 2022

What is the AdMob strategy? ›

AdMob provides monetization strategies that will work best for yours.
  1. IAP-focused. Strategy games primarily rely on in‑app purchases (IAP) to earn revenue. ...
  2. Hybrid monetization. Casual games often use both IAPs and ad‑funded models. ...
  3. Ads-funded. Hyper‑casual games tend to attract a large player base quickly.

Does Google AdMob really pay? ›

You get paid

We handle all the behind-the-scenes work of billing advertisers and networks for the ads shown in your app. Then, you receive your payments. Note: Payments are contingent on compliance with AdMob policies.

How much money does a game with 1 million downloads make? ›

you will get 8000$ a year if your game got 1 million download a year, wow, thats a lot of money! It's going to be more than 8k if your game is good. If you include adverts(which is suggestible if you have enough reach to get that many and have a high replay value) then you're looking at a lot more.

How much does a 1,000 app download make? ›

For 1000 daily usages, this is $2 per day. Generally 1 app download is at least 2 usages. So 1000 downloads is $4. The average revenue per app download is $0,004.

How do I avoid AdMob limits? ›

After ensuring that your traffic sources are genuine and publishers have complied with the AdMob policies – Google automatically updates and removes the ad limit on the AdMob account.

Does AdMob pay per click or per view? ›

The amount an advertiser pays for each click on their ads. Advertisers set CPC bids to tell AdMob how much they're willing to pay for each click.

Why is my AdMob earning low? ›

Ad Blocking

When a significant number of users have ad-blockers installed, this reduces ad impressions and earnings. To increase ad revenue from AdMob, deliver a great user experience and avoid intrusive or disruptive ads that may prompt users to install ad-blockers.

What is the highest app revenue? ›

Google One surpassed Coin Master to be the top grossing app of 2022, generating $891 million. TikTok took second place, with $674 million of its in-app purchase revenues generated on Google Play.

What generates the most ad revenue? ›

As of 2022, Google generated 191.7 billion U.S. dollars in advertising revenue, far ahead of other media companies. Meta, formerly Facebook, recorded an advertising revenue of 113.6 billion dollars. The New York Times registered an ad revenue of roughly 520 million dollars.

Who has the highest ad revenue? ›

Ad revenue of major digital ad sellers worldwide 2022

In 2022, Google was forecast to generate 168.44 billion U.S. dollars in global online advertising revenue, securing the tech giant's top spot among leading digital ad sellers worldwide.

How do I monetize an app without AdMob? ›

Print on Demand. This is a highly effective strategy for app monetization without ads. Print on Demand enables your users to obtain a physical keepsake of their digital content either in the form of photo prints, physical magazines, photo books, canvases, and more.

What are the pros and cons of Google AdMob? ›

Admob provides good reporting and analytics.
  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.

How do I promote on AdMob? ›

Ads are used to promote your apps and campaigns to organize your ads.
...
  1. Set up your campaign. Select your campaign type. ...
  2. Select ad units. Click Add ad units. ...
  3. Adjust campaign and goal. Enter a name for your campaign. ...
  4. Create ads (optional)

Does AdMob pay monthly? ›

The AdMob payment cycle is monthly. You'll accrue estimated earnings over the course of a month, and then at the beginning of the following month your earnings are finalized and posted to the balance in the Transactions section of the Payments page.

How much does AdMob pay per? ›

Google AdMob revenue may fluctuate based on criteria such as the user's location, User Performance, Ad Placement, Fill Rates, User Device Type, and so on. eCPM (effective cost-per-mile) varies depending on the country of origin. The average eCPM in India ranges from 0.50 USD to 2.00 USD.

How much can I make daily with Google AdMob? ›

There is no limit on your AdMob earnings. I personally know few companies which makes millions of dollar through the AdMob ads in their Android and iOS apps.

How to make $1,000 a day? ›

How To Make $1,000 A Day
  1. Make Money Blogging. Out of all the ways to make $1,000 a day, making money with a blog has to be my favorite. ...
  2. Start An Ecommerce Business. ...
  3. Start A Service-Based Business. ...
  4. Day-Trading Stocks. ...
  5. Retail Arbitrage. ...
  6. Passive Income Rentals. ...
  7. Use Geo-Arbitrage. ...
  8. Crypto Trading.
Mar 19, 2023

How much money will my app make if it has 100000 downloads? ›

Let's say you have a total download user: 100,000

It means 1% of users will click on the ads so We consider 4000 clicks per day. Monthly Revenue: – If each CPC ad pays $ 0.01, then 4000 * 0.01 becomes $ 40per day. So it is 1200 per month. Contact us for creating your own app on the play store or app store.

What is the No 1 paid game in the world? ›

Highest Paying Sports in the World

Basketball is the highest paid sport in the world, with the average annual salary in the NBA in 2023 being nearly $10.5 million.

How many apps have over 1 million downloads? ›

List of most-downloaded Google Play applications
number of installsnumber of applications
More than 1 million34,093
More than 500,00023,691
More than 100,00077,548
More than 50,00038,909
9 more rows

Can creating an app make you a millionaire? ›

How much money can you make creating an app? Over 18% of Android app developers earn more than $5,000 per month, while 25% of iOS app developers earn the same amount. Millions of dollars are made through video gaming applications.

How to get 1 million downloads for your app? ›

How to get 1 million downloads for your Android app?
  1. Excellent ASO. ASO means App Store Optimization. ...
  2. Use A Different App Store. The Android app market is dynamic. ...
  3. Use Influencers. ...
  4. Email Marketing. ...
  5. App Network. ...
  6. Use A Website. ...
  7. Showcase Your App In A video. ...
  8. Connect.
Nov 24, 2022

How long does AdMob limit last? ›

While this ad serving limit typically impacts publishers for less than 30 days, it may take longer in some cases.

Can I use multiple AdMob accounts ads in my one app? ›

Each user may only have one AdMob account at any given time.

Duplicate accounts aren't allowed.

What is the minimum payout on AdMob? ›

Get paid! Once you reach $100 in finalized earnings and you have completed the above steps you will get paid on the 21st of the month after you cross threshold. Read more about the payment schedule.

Does Facebook ads pay more than AdMob? ›

Now after 2 days with Facebook ads on same app, here are the results. With Admob, My app used to make around $15-20 per day with around 60000 impressions and almost 100% fill rate. Now with Facebook ads, It has drastically reduced to around $1 per day with less than 10000 impressions and <30% fill rate.

What is the best alternative to AdMob? ›

Top 10 Alternatives & Competitors to Google AdMob
  • Facebook Audience Network. (94)3.8 out of 5.
  • Unity Ads. (54)4.4 out of 5.
  • Leadbolt. (30)4.1 out of 5.
  • MoPub. (22)3.8 out of 5.
  • Appodeal. (16)4.7 out of 5.
  • TapJoy. (15)3.5 out of 5.
  • Epom Apps. (7)4.9 out of 5.
  • PubMatic. (11)3.2 out of 5.

Which is better AdMob or AdSense? ›

If your primary goal is to maximize revenue, AdMob may be the better choice as it generally offers higher ad rates for mobile apps. However, if you value flexibility and ease of use, AdSense may be the better option. Ultimately, deciding which platform to use depends on your specific needs and goals.

How often does AdMob pay? ›

If you've completed the Steps to getting paid, you will be paid the month after you cross $100 (or the equivalent) in Finalized earnings. Your earnings Finalize on to the Payments page in your account in the first few days of the month. Then, the account balance will be sent in payment.

Why is my earnings reducing on AdMob? ›

Here are some answers to questions you may have about the deductions you notice in your account: Why were my earnings deducted? Your earnings were deducted either for invalid activity or for activity that was not in compliance with Google policies. Google periodically reviews publisher accounts for such activity.

How much revenue can you earn from AdMob? ›

Using AdMob, Rich started earning $100 a day, which was one month after launching it. He now has several slot machine apps in the app store. App company HeroCraft Ltd, makers of the hugely popular game Farm Frenzy (currently with over 10 million downloads), has increased app revenue by over 200% using AdMob.

How do I enable AdMob optimization? ›

Sign in to your AdMob account at https://apps.admob.com.
  1. Click Mediation in the sidebar.
  2. Select the mediation group with the ad source instance you'd like to optimize.
  3. In the Waterfall ad sources table, click. ...
  4. Turn on the toggle next to eCPM optimization.

How much is an app with 1 million users worth? ›

I've recently learned that apps with 1 million active users can get $10k+ a day. There are thousands of apps on the app store with 10 million + downloads/ millions of active users.

What is the average fill rate of AdMob? ›

Average Ad Fill Rate

If the fill rate of a network is high, its eCPM will be lower than normal thus explaining why most ad networks have a fill rate between 20-30%.

Do I need to pay tax from AdMob? ›

You may have to pay taxes on your AdMob earnings. The exact regulations vary by contracting entity. It is your responsibility to understand and adhere to the appropriate tax rules, and Google is unable to provide you with tax advice.

How do I get my app approved by AdMob? ›

In order for your app to be reviewed:
  1. Your app must be published. This means that your app is available to users.
  2. Your app must be listed in a supported store. ...
  3. Your app must be set up correctly in AdMob and linked to a supported store.

How do I optimize pay per click ads? ›

Win at PPC ad bidding: 5 PPC optimization tips to maximize ROI
  1. Optimize keywords. ...
  2. Make good use of geotargeting and available channels. ...
  3. Create a high-converting landing page. ...
  4. Shift to manual bidding. ...
  5. Leverage a remarketing (or retargeting) PPC strategy.
Mar 10, 2022

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