Media companies: ad revenues 2022 | Statista (2024)

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What company makes the most ad revenue? ›

Digital ad revenue share in the U.S. 2021-2026, by company

In 2023, Google accounted for an estimated 26.8 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 21.1 and 12.5 percent, respectively.

In total, digital video ad revenues are expected to reach $63B in 2024, according to IAB's “2024 Digital Video Ad Spend & Strategy Report”. In the last four years, the share of ad spend has shifted by nearly 20 percentage points from linear TV to digital video, which is now 52% of the total market share.

How do media companies make money? Across media formats (writing, videos, music, podcast, games, etc), there are 5 overarching business models to generate revenue from the content your company creates: 1) transactions, 2) subscriptions, 3) licensing, 4) content marketing, and 5) advertising.

In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.

The largest media companies include Apple, Disney, and Comcast. Consolidation among media companies, such as Disney's partial buyout of Fox and AT&T's purchase of Time Warner, is expanding the offerings and reach of many media giants.

In the 2023 Forbes Global 2000 list, Comcast is the United States' largest media conglomerate, in terms of revenue, with The Walt Disney Company, Warner Bros. Discovery, & Paramount Global completing the top four. In 1984, fifty independent media companies owned the majority of media interests within the United States.

As of 2022, the largest media conglomerates in terms of revenue are Comcast NBCUniversal, The Walt Disney Company, Warner Bros. Discovery, and Paramount Global.

In the advertising market, a small group of companies make up a significant portion of the overall market value, such as WPP plc, Omnicom Group Inc., and Publicis Groupe S.A. Among them, WPP plc has been the market leader for the past five years, earning a revenue of $15 billion in 2021.

How big is the media advertising industry? ›

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year.

The top five advertisers – Amazon, L'Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World's Largest Advertisers ranking. The only addition to the top 10 was Pinduoduo, parent company of Temu, which in the past year has been wildly spending on ads to grow a US footprint.

Amazon ranked as the most advertised brand in the United States in 2022, with a measured media ad spend of 6.1 billion U.S. dollars. Walmart came in second that year, with a spending of 2.2 billion dollars in measured media advertising.

WPP Plc is the largest employer in the advertising industry with over 100,000 employees. A recent report shows that The Procter & Gamble Company (NYSE: PG) was named the world's largest advertiser in 2021, having invested $8.1 billion in promotional activities that year. Amazon.com, Inc.