AdMob, a product from Google for App monetization, allows app developers to show ads from advertisers and earn money. There are several cases which cause the reduction in AdMob revenue from mobile apps. Here we are discussing the reasons for the ad revenue loss and the suggestions to avoid the reduction in AdMob earnings.
How Does Google AdMob Work
AdMob works by showing advertisem*nts in your app. When a user clicks on one of these ads, you earn money. Advertisers bid on ad space in your app, and the highest bidder’s ads are shown to users. You earn revenue every time a user clicks on an ad.
AdMob supports various ad formats, including banner ads, interstitial ads, and rewarded video ads. Banner ads are small ads that appear at the top or bottom of the screen, while interstitial ads are full-screen ads that appear between app screens. Rewarded video ads are full-screen video ads that users can choose to watch in exchange for in-app rewards.
Setting up AdMob in your app is easy. First, you had to sign up for an AdMob account and create an ad unit for your app. Ad units represent the space in your app where ads will show.
Next, you need to integrate the AdMob SDK into your app. The AdMob SDK is a software development kit that allows you to show ads in your app. The SDK is available for both Android and iOS platforms.
Once you have integrated the AdMob SDK into your app, you can start showing ads and earning money. You can also use AdMob’s reporting tools to track your earnings and see how your ads are performing. Once you start getting revenue from the app you will concern more about revenue growth, also several cases affect the ad revenue decline. Here we are discussing the reasons which cause ad revenue decline and the suggestions to avoid such cases.
How Google AdMob Revenue Decrease
1. Reduced Ad Requests
A decline in ad requests can negatively impact your earnings if there is a decrease in app usage or changes in user behaviour. To mitigate this, strike a balance between ad frequency and user experience.
2. Low CTR
A dip in ad earnings may occur due to a reduction in users clicking on ads, resulting in a lower click-through rate. Ensure that the ads displayed in your app are appealing, targeted, and relevant to your audience to boost CTR.
3. Low Ad Fill Rate
A low ad fill rate occurs when there aren’t enough ads available to be shown in your app. This leads to a decrease in ad impressions and lower earnings. To avoid a low ad fill rate, it’s important to keep your app popular and engaging to attract a large audience. You should also work to maintain a good reputation and ensure the ads displayed are relevant and appealing to your users.
4. Invalid traffic
Invalid clicks or impressions that artificially inflate an advertiser’s costs or a publisher’s earnings are considered invalid traffic. This includes both intentional fraudulent activity and accidental clicks. Some examples of invalid traffic include self-clicks by publishers, repeated clicks from multiple users, ads with language that encourages clicks, and ad placements that result in accidental clicks. Additionally, the use of automated clicking tools, robots, or deceptive software is also considered invalid traffic.
5. Low eCPM
eCPM (effective cost per thousand impressions) measures the revenue generated per thousand ad impressions. A low eCPM may indicate that the ads being displayed in your app are not generating enough revenue. To improve eCPM, focus on providing a great user experience, attracting a large user base, and maintaining a good reputation. You should also consider using ad formats that generate higher revenue, such as rewarded video ads or interstitial ads.
6. Increased Competition
As more app developers and advertisers compete for ad space, this can lead to fewer ad impressions and lower earnings. To avoid this, provide unique mobile apps that offer valuable features to users.
7. Ad Blocking
When a significant number of users have ad-blockers installed, this reduces ad impressions and earnings. To increase ad revenue from AdMob, deliver a great user experience and avoid intrusive or disruptive ads that may prompt users to install ad-blockers.
Are you Facing Ad Revenue Decline from your app, think about an Alternate solution for AdMob for app monetization. AdPumb is considered one of the best AdMob alternatives with a guaranteed Ad fill rate and high eCPM, moreover, AdPumb guarantees 2x ad revenue. Integrate AdPumb SDK quickly and double your ad revenue. The AdPumb app monetization team is always ready to support you with integration and ad inventory management.
A dip in ad earnings may occur due to a reduction in users clicking on ads, resulting in a lower click-through rate. Ensure that the ads displayed in your app are appealing, targeted, and relevant to your audience to boost CTR.
One of the reasons for a decrease in AdMob earnings could be the change in user location. Advertisers may be more interested in users from specific geographic locations, and if your app's users have shifted to a location where advertisers are less interested, your ad revenue may decline.
Common reasons eCPM might be lower than your Min CPM
For example, the user closes the browser window before the ad is rendered, a JavaScript error occurs, or a user fails to interact with an interactive ad.
Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check.
By implementing AdMob Mediation and integrating different advertising providers, you can significantly increase the revenue potential of your mobile application and at the same time offer a seamless user experience.
Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app's inventory and help increase your eCPM. Limiting ad types may result in decreased revenue.
Use higher paying AdMob type: There are generally three types of ads. Banner, Interstitial, and Rewarded. Order in increasing eCPM — Rewarded > Interstitial > Banner. The rewarded ad has the highest eCPM.
Other important factors to consider when researching alternatives to Google AdMob include reliability and ease of use. The best overall Google AdMob alternative is Facebook Audience Network. Other similar apps like Google AdMob are Unity Ads, Leadbolt, TapJoy, and Appodeal.
If your primary goal is to maximize revenue, AdMob may be the better choice as it generally offers higher ad rates for mobile apps. However, if you value flexibility and ease of use, AdSense may be the better option. Ultimately, deciding which platform to use depends on your specific needs and goals.
eCPM values for Banner Ads on Android devices trended upward, with the United States showing the most substantial increase, from $0.88 in December 2022 to $0.79 in March 2023.
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In AdMob Mediation, there are two types of mediation: bidding and waterfall. With bidding, ad sources compete in a real-time auction to fill your ad requests. Waterfall mediation calls ad sources one-by-one based on the average eCPM you set, not what the ad source is willing to pay.
Google AdMob revenue may fluctuate based on criteria such as the user's location, User Performance, Ad Placement, Fill Rates, User Device Type, and so on. eCPM (effective cost-per-mile) varies depending on the country of origin. The average eCPM in India ranges from 0.50 USD to 2.00 USD.
If you can see that the drop occurred only on mobile devices, this might indicate poor ad implementation, changes to your mobile site, or low page speed, etc. Add the CTR, CPC and impressions metrics to your report and try to understand which metric actually caused the drop.
If your content is of poor quality or lacks relevance, you may end up with lower-paying ads, resulting in a decreased CPC. To improve the quality of your content, focus on creating valuable, informative, and engaging material that resonates with your target audience.
The amount of money you can earn from 1000 rewarded ad views will vary depending on a number of factors, including the type of ad, the country where the ad is being viewed, and the ecpm. In general, you can expect to earn between $0.50 and $1.00 for every 1000 rewarded ad views.
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