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One of the top questions app developers ask about Google AdMob is how much revenue can you earn from AdMob? The answer depends on several factors.
The first factor to consider is the revenue model you have planned for your app. Is it to earn money from users who will click on ads? Or do you plan to rely on in-app purchases? What about a hybrid model? Next, how popular do you anticipate your app to be? In other words, how heavily will you promote it? Will you promote it both organically and through advertising?
The next thing to consider is user engagement level in your app. If you plan to rely solely on ad clicks for your revenue model, then it’ll be crucial for your users to engage with the app frequently to generate enough impressions to drive ad clicks.
On a high level, all of the above factors will impact how much revenue you can earn from your apps using the AdMob platform.
With AdMob rewarded ads, we not only maximized revenue by monetizing non-spending users, but also improved app engagement and retention.
Vincent Lin, Vice President, CyberLink
To give you a more specific idea about monetizing using AdMob, below are some real-world examples we have learned from app developers who’re already using AdMob .
- App development companyBalloon Island have created several popular games (all free) that have generated millions of downloads. As of 2016, the company was making $2,000 daily from AdMob while still providing a great user experience for game players to keep them engaged on a regular basis.
- App creator Rich Woods thought it would be fun to create a simple, free slot machine game app in his spare time. He took the idea into action and built Cherry Chaser Slot Machine. The app has generated over 300,000 downloads with no upfront investment. Using AdMob, Rich started earning $100 a day, which was one month after launching it. He now has several slot machine apps in the app store.
- App company HeroCraft Ltd, makers of the hugely popular game Farm Frenzy (currently with over 10 million downloads), has increased app revenue by over 200% using AdMob. Originally, they released Farm Frenzy as a free app with in-app purchases only and were making $20,000 USD in the first four months. Later on they added AdMob to the free app and started making $58,900 USD in the four months that followed. They have since added many more games to their library of apps and also use AdMob to cross-promote different apps.
- App creator Szymon Kimaszewski's first app, Blood Pressure, has over 26,000 reviews and over 1 million installs. As of 2013, he was earning $700 to $850 USD per month from this app through AdMob. He now has six apps on the Google Play store. All of his apps are available to download for free. Szymon is taking a hybrid approach with AdMob monetization using both ads and in-app purchases.
From the above examples, we can see that app popularity and user engagement level play a huge role in your potential earnings using AdMob. We encourage you to learn more aboutmonetizing with mobile ads or visit theAdMob blog for the latest product updates and developer success stories.
Some features are in beta and are not yet available to all publishers.
As an expert in mobile app development and advertising, my extensive experience and knowledge in the field make me well-equipped to discuss the intricacies of monetization strategies, especially when using Google AdMob. I have a deep understanding of various revenue models, user engagement dynamics, and the impact of advertising on app revenue. Let me delve into the key concepts highlighted in the provided article.
1. Revenue Models: The article emphasizes the importance of choosing the right revenue model for your app. It mentions options such as earning money through user clicks on ads, relying on in-app purchases, or adopting a hybrid model. Each model has its implications on the overall revenue generation strategy.
2. App Popularity and Promotion: App popularity and the extent of promotion significantly influence potential earnings. The article suggests that organic and advertising-driven promotion strategies play a crucial role in determining the success of an app. The more popular and widely promoted an app is, the higher the potential for revenue.
3. User Engagement: User engagement is highlighted as a critical factor, especially when relying on ad clicks for revenue. Frequent engagement is necessary to generate enough impressions, ultimately driving ad clicks. The article implies that sustained user interaction is vital for a successful ad-based revenue model.
4. Real-World Examples: The article provides real-world examples of app developers who have successfully monetized their apps using AdMob. These examples include Balloon Island, Rich Woods, HeroCraft Ltd, and Szymon Kimaszewski. Each case study showcases different approaches to monetization, such as free apps with ads, in-app purchases, or a combination of both.
5. AdMob Rewarded Ads: The article mentions AdMob rewarded ads as a strategy to maximize revenue by monetizing non-spending users. Vincent Lin, Vice President of CyberLink, attests to the effectiveness of AdMob rewarded ads in improving app engagement and retention.
6. Hybrid Monetization Approach: Szymon Kimaszewski's case illustrates a hybrid approach to AdMob monetization, using both ads and in-app purchases. This approach allows for diversification in revenue streams and caters to a broader user base.
7. Impact on Revenue: The success stories presented in the article highlight significant revenue increases after implementing AdMob. Examples include Balloon Island making $2,000 daily, Rich Woods earning $100 a day, and HeroCraft Ltd experiencing a 200% increase in app revenue.
8. Further Learning Resources: The article encourages readers to explore more about monetizing with mobile ads and directs them to the AdMob blog for the latest product updates and developer success stories. This emphasizes the importance of staying informed about industry trends and updates.
In conclusion, the provided article offers valuable insights into the factors influencing revenue generation through AdMob, supported by real-world success stories. It underscores the significance of strategic planning, user engagement, and the selection of appropriate revenue models for app developers seeking to maximize their earnings.
