THE 3Ds - Digitisation, Digitalisation, and Digital Transformation (DX) (2024)

FAQs

What is DX in digital transformation? ›

Digital transformation (DX) is a strategy of enabling business innovation predicated on the incorporation of digital technologies into your operational process, products, solutions, and customer interactions.

THE 3Ds - Digitisation, Digitalisation, and Digital Transformation (DX)

A digital transformation strategy is a detailed plan for using digital solutions to improve the physical aspects of your business across engineering, manufacturing, and service. Digital transformation (DX) is, in and of itself, a broad business strategy.

While all three processes leverage technology, they differ in scope, impact level, and end goals, specifically: Scope: Digitization focuses on data conversion. Digitalization is about improving processes with digital solutions, while digital transformation is leveraging tech for a total organizational overhaul.

Diagnosis (Dx) is the process of information gathering and clinical reasoning to determine a patient's health problem.

The differential dx represents an infinitely small change in the variable x. The idea of an infinitely small or infinitely slow change is, intuitively, extremely useful, and there are a number of ways to make the notion mathematically precise.

Product, Price, Promotion and Place, the marketer's mainstay, are still current and required in today's environment. However, each of these Ps sits somewhat precariously on processes and technologies that cross departmental lines and ownership/responsibility.

Forrester's DX framework mainly focuses on customer experience and expectations. It emphasizes a customer-centric approach and integrates digital capabilities across the organization to drive value. Some of its key values include: Seamless, personalized digital customer experiences across touchpoints.

A DX roadmap indicates the starting point and defines the major activities -- and the many steps within each of those activities -- an organization needs to take to digitally transform itself.

Is DX or DT for digital transformation? ›

DT focuses on improving efficiency, managing digital assets, and creating new monetization strategies. DX exploits new technologies to add value and services for stakeholders by adapting to the ever-changing circ*mstances in the business world.

While digitization focuses on converting and recording data, digitalization is all about developing processes and changing workflows to improve manual systems. An example of this would be using digitized customer data from different sources to automatically generate insights from their behaviour.

Digitization is the first step in digital transformation, which must occur before digitalization is possible. In turn, digitalization is necessary before digital transformation is possible.

NIKE's Digital Transformation through SNKRS App

Using machine learning and recommendation algorithms, it uses advanced technologies. One of the company's mobile applications helps choose the best shoe based on a leg scan. A 13-point map of the feet is created by scanning the feet.

Digital experience (DX) is the collected responses a user or customer has when interacting with a brand. This includes digital experience platforms such as the company website, apps, social media, and chatbots.

Developer experience is the overall feeling developers get when they use a technical product in their workflows. One might say, it's akin to UX but from a developer's perspective. Developers are often called internal customers, so DX is the sum of their interactions and feelings as they work towards a goal.

Developer experience or DX refers to how developers experience your software in the context of their development efforts.