Why you shouldn’t fear a bear market (and why a falling stock market is an opportunity) (2024)

Recently, you read about why you should not let current events and investment turbulence affect your long-term, investment strategy.

As an extension of that, I’d like to go a step further and explain why a bear market – a period where markets are falling – can be a good thing rather than something you should be alarmed by.

Bear markets are an opportunity

In June, the US fell into a bear market. This is when the value of an index or market – in this case, the S&P 500 index – falls more than 20% from a previous high.

CNBCreports that, between the start of 2022 and mid-June, the S&P 500 index fell nearly 21%. Amazon’s share price fell by 39% during that period, while Google parent company Alphabet saw its stock value drop by 27%.

What’s important to remember is that bear markets and market corrections are a feature of investing, not a bug.Forbesreports that bear markets happen about once every 5.4 years, which is why you’ll often see market falls described as “corrections”.

Enduring volatility and corrections are the admission price to receiving long-term returns that will ultimately deliver your financial plan.

Indeed, to the long-term disciplined investor, a bear market is to be welcomed as it is a time when the markets are on sale, and you can buy more units.

Low prices mean more units

Long-term investing is all about buying as many units as possible.

Here’s a simple example.

  • If the price of a unit is £1, your £10,000 investment will buy you 10,000 units. If the value of the unit rises to £1.10, your investment is worth £11,000.
  • If the price of a unit falls to 80p, your £10,000 investment will buy 12,500 units. If the value of the unit rises to £1.10, your investment is worth £13,750.

You can see that, as the price falls, you can buy more units. So, if the markets recover – as they have done historically – your returns will be boosted by the extra units you own.

In the same way, the regular purchase of shares or units over an extended period can often be a more effective accumulation strategy than a one-off single purchase. Known as “pound cost averaging”, it means that you’re buying units at different prices as the price fluctuates.

Don’t fear a falling market

When it comes to investing, rational buying decisions can sometimes be hard to find. For example, if the price of a household appliance fell, you’d be more likely to buy it, not less!

When markets fall there’s a tendency for investors to become fearful and avoid market activity. Even worse, there’s often the temptation to sell.

Likewise, when markets are rising and funds start becoming more expensive, there’s an instinct that now is the time to buy.

Of course, it’s impossible to predict when the top and bottom of the market will be. It’s likely that, if you invest in a bear market, you will at first sustain some losses that will test your nerve. Conversely, if you take profits as markets are rising, you will often see prices rise further after you have sold.

However, with a long enough time horizon, you should expect to see positive results.

Consider that the people who profit most from a rising market are those who bought when the market was at its lowest.

If you were to walk past a shop window and see a display saying “50% off” or “buy one get one free” you would be tempted to buy. You should equally apply that logic to investing.

As ever, Warren Buffett has a saying

I would always strongly recommend that you see investments from a “value” perspective rather than cost.

A market when prices are falling is a “value” market. Prices are cheaper and, as you saw in the example earlier, you can buy more shares or units for your money.

Another way of looking at it comes from the legendary American investor, Warren Buffett. One of his most famous quotes suggests that investors should be “fearful when others are greedy, and greedy when others are fearful”.

It’s a counter-intuitive view, but time and experience have shown them to be wise words.

The important price is the one you sell at

Even if you’re nervous about the prospect of investing in a bear market, it’s worth remembering that they typically don’t last very long.

Historically, bear markets tend to be shorter than bull markets, withVanguardreporting that, between 1945 and 2020, the average UK bear market lasted just over a year. Compare this to the average bull market – when prices are rising – which lasted almost six years.

As a long-term investor, the only price that’s important to you is the one at which you sell. It’s why you should avoid the temptation to regularly check the value of your investments as this might only add to your stress and worry.

Bear in mind also that it’s unlikely you’ll be selling all your holdings in one go. With more options than ever for drawing a retirement income, many people are increasingly leaving much of their wealth invested even as they enter this next phase of their life. So, you may be able to ride out market uncertainty.

It’s also worth reinforcing that we design your financial plan with periods of volatility in mind. And, as you approach retirement, we’ll carefully consider your investment strategy during your annual planning meetings.

For example, the idea of keeping a cash buffer to provide income is precisely so you don’t have to sell your investments during a period of volatility, thus leaving yourself vulnerable to a shortfall in later life.

Get in touch

If you’d like to talk about the opportunities a bear market might offer you, or it’s time to review your financial plan, please get in touch.

You can call me on 07769 156 250.

Why you shouldn’t fear a bear market (and why a falling stock market is an opportunity) (2024)

FAQs

Why might someone prefer to invest when it's a bear market? ›

Long-term investors can find many valuable stocks at lower prices during a bear market, making bear markets a good time to buy if you can afford to wait to see your investments rebound. Traders looking to make a short-term profit may need to use other strategies during a bear market, such as short selling.

Should I keep buying stocks in a bear market? ›

One thing to keep in mind during bear markets is that you aren't going to invest at the bottom. Buy stocks because you want to own the business for the long term, even if the share price goes down a little more after you buy. Build positions over time: This goes hand in hand with the previous tip.

Is a bear market always bad? ›

And when bear markets do occur, they're scary and can wreak havoc on investors' portfolios and financial security. But even the worst bear markets are only temporary, usually lasting less than a year before the next bull market begins.

Why are people scared to invest in the stock market? ›

It turns out, the pain of losing money is psychologically twice as powerful as the pleasure of gain. This means we're typically much more likely to avoid investing because we fear the potential losses... This manifests itself as indecision, inaction, inertia, apathy, inattention and internal resistance.

How do you benefit from a bear market? ›

But you can maximise your chances of a profit in a bear market by following bearish-friendly strategies. These include diversifying your holdings, focusing on the long-term, taking a short-selling position, trading in 'safe haven' assets and buying at the bottom.

Why is now a good time to invest? ›

Stock prices have surged significantly over the past 18 months. The S&P 500 is up by 45% since it bottomed out in October 2022, while the tech-heavy Nasdaq has soared by a whopping 58% in that time. Investing now, then, means paying much higher prices than you would if you'd bought a year or two ago.

Can you get rich in a bear market? ›

Some markets, such as bonds, defensive stocks and certain commodities like gold often perform well in bearish downturns. If you have the risk appetite for it, bear markets may also be an opportunity to short-sell if trading, making a profit if you predict correctly when prices will fall (and make a loss if you don't)

What is the longest bear market in history? ›

The longest bear market lingered for three years, from 1946 to 1949. Taking the past 12 bear markets into consideration, the average length of a bear market is about 14 months. How bad has the average bear been? The shallowest bear market loss took place in 1990, when the S&P 500 lost around 20%.

What not to do in a bear market? ›

By selling when the market has fallen steeply, you're at risk of locking in a permanent loss of capital. To optimize your potential over the long term, what's crucial is time in the market, not market timing.

Why do 90% of people lose money in the stock market? ›

Staggering data reveals 90% of retail investors underperform the broader market. Lack of patience and undisciplined trading behaviors cause most losses. Insufficient market knowledge and overconfidence lead to costly mistakes.

Why do most people fail in stock market? ›

Lack Of Discipline

However, many new traders enter the market with a casual mindset, often influenced by the stories of quick riches. This lack of discipline leads to impulsive decisions and poor trading plans that fail to analyse the market thoroughly.

Is it hard to get rich from the stock market? ›

Can You Make a Lot of Money in Stocks? Yes, if your goals are realistic. Although you hear of making a killing with a stock that doubles, triples, or quadruples in price, such occurrences are rare, and/or usually reserved for day traders or institutional investors who take a company public.

What to invest in when it's a bear market? ›

Government bonds and defensive stocks historically perform better during a bear market. However, most people investing for the long term shouldn't be aggressively tweaking portfolios every time there is a sell-off.

Why do investors sell during a bear market? ›

When they see a shrinking economy, investors expect corporate profits to decline in the near future. So they sell stocks, pushing the market lower. A bear market can signal more unemployment and tougher economic times ahead.

Why might someone want to buy stock during a bear market quizlet? ›

Would you buy stock during a bear market. Why? or why not? Yes, because they are cheap and then when the stock market goes back up you can sell them and make a profit.

Is it good to trade in a bear market? ›

A bear market can offer opportunities for traders to find a good entry position, and multiple short-selling opportunities. Modern traders can trade a bear market by using popular derivative tools such as spread bets and contracts for difference (CFDs).

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