Wholesaling vs Flipping – Which Option is Best for You? (2024)

In real estate investing, two approaches have prominently risen to the forefront and are competing for the attention of investors the world over: wholesaling vs. house flipping.

Wholesaling, also known aswholesale real estate, is the process of securing a property contract and then quickly selling that contract to another investor. Instead of buying the property, wholesalers are middlemen, connecting sellers with buyers without taking ownership. The question “What is wholesale real estate?” boils down to brokering fast-paced, oftencash deals.

On the other hand, house flipping involves the purchase, renovation, and resale of a property for profit. For those exploring how to flip houses, the name of the game is transforming undervalued properties into real estate gems.

With the growing popularity of terms like “wholesale flipping houses” and “clear financial potential” in both, it’s clear why these strategies are thetalk of the townin the real estate realm. This blog will dive deeper into the nuances of wholesaling vs. flipping.

What is Wholesaling?

Wholesaling is a real estate investment strategy centered on acting as the middleman. Unlike traditional property buying, where one invests money into purchasing property itself, in wholesaling, the investor gets the property under contract and then sells that contract to another investor.

What is Wholesale House Flipping?

“Wholesale house flipping” can sound like an oxymoron for the uninitiated. Instead of the renovation process associated with house flipping, wholesale house flipping involves quickly turning over contracts of potential flip properties to more renovation-inclined investors. Think of it as “flipping contracts” rather than houses. The wholesaler identifies undervalued properties, secures a contract at a discount, and then sells that contract to a house flipper for a profit.

Benefits of Wholesaling:

Lower Risk:Wholesaling reduces risk because you never actually purchase the property, eliminating holding costs, property damage, market downturns, and other risks.

Less Capital Required:With wholesaling, there’s no need for large quantities of capital upfront. Instead of buying properties, you’re securing contracts. This lowers the entry barrier for new investors.

Quick Turnaround:Wholesale deals can be secured and sold in a matter of weeks, allowing for faster returns compared to traditional real estate investments.

Examples of Successful Wholesale Deals:

We’ve devised some examples of what successful wholesale deals could look like:

Example 1:John identifies adistressed propertyin an upcoming neighborhood. He secured it under contract for $150,000. Recognizing the property’s potential, he sold this contract to a house flipper for $175,000, making a swift $25,000 profit without ever owning the property.

Example 2:Sarah explored wholesale contracts, finding a homeowner eager to sell because of a career change. The home, in need of minor repairs, was under contract for $200,000. Sarah connected with an investor looking for rental properties and sold the contract on for $220,000, earning a $20,000 margin.

Examples like these highlight the potential of wholesaling, demonstrating how investors can carve out lucrative deals with minimal financial input.

What is House Flipping?

House flipping is a real estate investment strategy that focuses on purchasing properties at alower market value, investing in necessary renovations, and then selling them for profit. It’s a process that requires market knowledge, capital, renovation expertise, and timing. A house flipper zones in on quick price appreciation in short-term real estate transactions, usually facilitated by making the property more appealing or taking advantage of a rising market.

Benefits of Flipping Houses:

Higher Potential Profits:With the perfect property and stunning renovations, flippers can see huge profits. This potential for high ROI is the hook for many investors.

Tangible Value Creation:Flippers have the unique opportunity to actually enhance a property, adding real value through renovations.

Market Leverage:Flippers capitalize on rapid market changes. By tactically buying in emerging areas or during market downturns and selling in high-demand periods, they can maximize profits.

Flexibility:House flippingallows for a more hands-on approach to real estate investment. Investors can choose projects based on their personal preferences, expertise, and desired level of involvement.

Examples of Successful House Flipping Projects:

We’ve thought up a couple of cases of what good house-flipping projects might look like.

Example 1:Linda bought a 1960s townhouse in an up-and-coming neighborhood for $250,000. She invested $50,000 in renovations, updating the kitchen, bathrooms, and backyard. After the job was done, she sold the property for $375,000, securing a profit of $75,000 minus expenses.

Example 2:Mike found a rare foreclosure in adesirable school district, acquiring the property for $180,000. After spending $40,000 on repairs and enhancements, he listed the property and quickly sold it for $260,000, realizing a substantial gain.

Who Should Consider Flipping Houses?

Flipping houses is ideal for:

Hands-On Investors:Those who enjoy getting their hands dirty in the renovation process—from design choices to dealing with contractors—will find house flipping rewarding.

Risk Takers:While there’s potential for profit, there are also massive risks involved. Flipping is suited for those who can assess, understand, and be comfortable with these risks.

Market-Savvy Individuals:Understanding real estate market trends with a knack for identifying emerging neighborhoods or undervalued properties is vital for house flipping.

Capital-Ready Investors:House flipping requires a substantial initial investment for the property purchase and renovation, so it best suits those with plenty of capital.

If you have a passion for home design, a handle on the real estate market, and some cash to invest, house flipping can be a profitable, satisfying venture.

Differences between Wholesaling vs. House Flipping

When choosing between wholesaling and house flipping, understanding their distinctions is vital, as is properly understanding your own investment goals, resources, and risk tolerance.

Risk:

Wholesaling:This process is a lower risk as you’re not purchasing, owning, or investing in actual property renovation. The main risks include being unable to find a buyer for the contract and potential legislation issues if contracts aren’t managed properly.

House Flipping:This is a much higher-risk venture, with unexpected renovation costs, market downturns during the holding period, or the property not selling at the anticipated price all being potential pitfalls.

Capital Required:

Wholesaling:Wholesale real estate generally requires less capital, with the primary costs related to marketing and securing contracts.

House Flipping:Renovations and property purchases demand a more substantial capital investment than contracts, not to mention the marketing costs.

Time Commitment:

Wholesaling:Selling on a contract can offer a quicker turnaround, often allowing deals to be completed in weeks.

House Flipping:Renovations take time, especially if more comprehensive, with the process ranging from a few months to over a year.

Potential Profits:

Wholesaling:Profits in wholesale deals are generally lower than flipping but can be consistent with a steady stream of contracts.

House Flipping:Has the potential for huge profit margins, especially if the property is bought at a significantly undervalued price and renovated effectively.

Skill Sets Required:

Wholesaling:Navigating these deals necessitates marketing, networking, and negotiation skills. Understanding contracts and having an eager eye for undervalued properties with potential is essential.

House Flipping:Flipping requires knowledge of markets, renovation expertise, and project management skills. A good network of contractors and an understanding of property valuation are also essential.

Which Strategy is Right for You?

Choosing between wholesale real estate contracts and house flipping depends on your individual goals, available resources, and appetite for risk. Here are some pointers to guide your decision:

Assess Your Finances:If you’re starting with limited funds, wholesaling is likely a more accessible entry point. If you have more to spend and are looking for an active, creative project, consider house flipping.

Time Availability:Those looking for fast-paced transactions might lean towards wholesaling. If you’re prepared for a longer commitment, flipping could be for you.

Risk Tolerance:If you’re risk-averse, the less financially demanding, property-free nature of wholesaling might be perfect for you. Those willing to take more risks for potentially higher returns should consider house flipping.

Skill Set:Consider your personal strengths and weaknesses. Are you a networker with negotiation skills? Wholesaling might be the way. If you are passionate about property transformation and understand the renovation process, house flipping might be the lane for you.

Lastly, as with any investment, do plenty of research. Talk to experienced investors and peers in both fields, glean insights from their experiences, learn about the local market, and continually seek knowledge. Wholesaling vs. flipping doesn’t come with one answer. It’s a journey you need to tailor to your individual goals, resources, and ambitions.

Conclusion

Diving into real estate investing is exciting, with countless possibilities and potential rewards to discover. However, the path to success is paved with informed decisions, meticulous planning, and a solid understanding of strategy. The debate of wholesaling vs. flipping is about more than terminology; it represents two distinct approaches to real estate, each with unique nuances, opportunities, and challenges.

Carefully considering your objectives, resources, and personal strengths will guide you toward a strategy that not only resonates with your vision but also aligns with your capabilities. Real estate is as much a journey of self-discovery as financial gain. Choose your path wisely, arm yourself with knowledge, and let your real estate dreams take flight.

For more on real estate investing,visit our blog today.

Wholesaling vs Flipping – Which Option is Best for You? (2024)

FAQs

Wholesaling vs Flipping – Which Option is Best for You? ›

Some investors recommend wholesaling because you can get your feet wet in the real estate investment industry and make quick cash. Unlike rehabbers, wholesalers don't have to spend the time or money getting the house in good shape. Still, wholesaling is harder than it looks.

Is wholesaling better than flipping? ›

Potential Profits:

Wholesaling: Profits in wholesale deals are generally lower than flipping but can be consistent with a steady stream of contracts. House Flipping: Has the potential for huge profit margins, especially if the property is bought at a significantly undervalued price and renovated effectively.

What is the 70% rule in wholesaling? ›

Put simply, the 70 percent rule states that you shouldn't buy a distressed property for more than 70 percent of the home's after-repair value (ARV) — in other words, how much the house will likely sell for once fixed — minus the cost of repairs.

Is wholesaling actually worth it? ›

Overall, wholesaling is a great strategy to quickly generate income in real estate, but it does require a significant amount of work. However, the income potential can totally be worth the effort required.

Can you become a millionaire from wholesaling? ›

Many wholesalers worldwide have built successful businesses, showing that becoming a millionaire is possible with the right plan and determination.

Why do real estate agents not like wholesalers? ›

Realtors may view wholesalers as direct competitors who are encroaching on their territory and potentially taking away potential clients. This can further fuel the discord between the two groups, as they vie for the attention and business of buyers and sellers in the real estate market.

Why is wholesaling real estate so hard? ›

Wholesaling real estate in California can be difficult because state laws require licensing for those who market properties or advertise their wholesaling services. Wholesalers who don't have a license but advertise their properties can incur penalties of up to $20,000 plus legal costs.

What are the cons of selling to wholesalers? ›

The downsides of the wholesale business model include:
  • Lower profits. Wholesalers buy products in bulk, but at a lower price. ...
  • Less control. While you can provide guidance, wholesale customers have ultimate control over how they sell your products. ...
  • Relationship building is critical.
Jun 1, 2023

Can you do wholesaling with no money? ›

Wholesaling real estate with no money is possible. However, you must invest some time in learning about the market. You have to interact with other wholesalers or real estate agents to understand the process. With research and experience, you will be able to learn about the market better.

Do wholesalers make good money? ›

An average wholesaler earns $2,000 to $7,000 in the assignment fee per deal. For experienced wholesalers in California, this figure is between $15,000 and $20,000. So, it shouldn't take you a lot of transactions to make a good profit.

How much do you need to start wholesaling? ›

Technically, you don't need any money at all to start wholesaling. Since a wholesaler isn't buying and flipping the property, simply creating a contract and then finding a buyer for that contract, a wholesaler doesn't need to invest any of their own capital into the property.

What is the average profit from wholesaling real estate? ›

On average, profit per wholesale deal typically ranges from $5,000 to $20,000, though it can be higher or lower. Wholesaling real estate presents investors with a unique profit avenue without the typical property investment.

How profitable is wholesaling? ›

The profit on a single wholesale deal can vary greatly. On the lower end, wholesalers might earn anywhere from $2,000 to $5,000 per deal. However, in more competitive or high-value markets, this figure can rise to $20,000, $30,000, or even more for a single transaction.

Can you make a living off wholesaling? ›

Even just closing one deal every two months, an amateur wholesale investor could make around $50,000 in their first year. While not expected right out the gate, it's easy to find examples of annual wholesale real estate salaries of $240,000-$600,000 by selling 5-10 wholesale houses monthly.

What are the disadvantages of wholesaling real estate? ›

Disadvantages of Wholesaling Real Estate
  • Success Not Guaranteed: One major downside of wholesaling is that success is never guaranteed. ...
  • May Have to Face a Lot of Rejection: ...
  • Can Be Difficult To Find a Buyer: ...
  • Dealing with Motivated Sellers: ...
  • Not as Much Earning Potential as Other Real Estate Investing Methods:
May 30, 2022

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