U.S: generational investment preferences 2022 | Statista (2024)

FAQs

What are Gen Z investment preferences? ›

This generation prefers investing in startups, cryptocurrency, and other high-growth sectors. Their inclination towards entrepreneurial ventures reflects a desire for financial independence and a proactive approach to wealth creation.

Investing and managing risk

Thirty-two percent of Gen Z cite being afraid to lose money as holding them back from investing, for instance, while 22% of those who are not invested say it's because they don't trust the market. Rosenthal, the teen investing guru, suggests that the fear of risk is socioeconomic.

Here are the top five investments for Gen Z and millennial investors, according to the Bank of America survey: Real estate (31%) Crypto/digital assets (28%) Private equity (26%)

Gen Z adults began investing and saving at age 19 on average, according to the 2024 Schwab Modern Wealth survey. This is significantly younger than baby boomers, who began investing at an average age of 35, and even millennials, who started at 25.

Gen Z spending habits show they care the most about fashion, makeup and beauty products, technology, and their pets. This is perhaps due to their young age and few major bills.

Gen Z Struggles With Mental Health

According to McKinsey, over half (55%) of Gen Zers report having either been diagnosed or receiving treatment for a mental health condition, compared to 31% of people aged 55 to 64, who have had decades longer to seek and get treatment.

American Gen Zers, the oldest now entering their late 20s, have already accumulated substantial wealth through inheritance, investments, and entrepreneurship. Cerulli Associates estimates a seismic USD 84 trillion will transfer from baby boomer wealth in the USA to heirs, with Gen Z front and center.

For example, a new study by the Investment Company Institute (ICI) finds that “Gen Z households have nearly three times more assets in the [retirement] plan accounts (adjusted for inflation) that Gen X households did at the same age.” More Gen Z-ers have retirement plans set up and they've saved more in those accounts.

TikTok is followed on the list of Gen Z's most trusted brand's relative to all U.S. adults by Snapchat, Spotify, Twitch, Discord, and Instagram.

What is the investment trend for Gen Z? ›

Preference for Cash: Younger investors, including Generation X, are shown to hold a higher proportion of their portfolios in cash compared to older generations. This conservative approach, while safer, risks lower returns and exposure to inflation.

In comparison, 54% of millennials (those born between 1981 and 1996) and 58% of Generation X (1965 to 1980) said they are investing. Boomers were the leaders on that front, with 63% investing. Every weekday evening we highlight the consequential market news of the day and explain what's likely to matter tomorrow.

Silent Generation billionaires are the wealthiest on average across generations. With CEO of Berkshire Hathaway Warren Buffett and Zara founder Amancio Ortega among its ranks, Silent Generation billionaires are most likely to be in finance, fashion, and real estate industries.

The study found that only 36 percent of Gen Z workers, which include those aged 18 to 26, invested in a retirement plan. That was compared to 71 percent of millennials, 74 percent of Gen X and 59 percent of baby boomers.

The ASPS study found that the age group is embracing “Baby Botox” to prevent wrinkles before they form. And just like fillers, its overuse can also create the appearance of advanced aging, Belkin said.

A Forbes Advisor survey of more than 1,000 millennials and Gen Zers in January 2023 pointed to these top five topics: investing in stocks and bonds (57%), personal budgeting (51%), passive income (49%), reducing debt (40%) and building or improving credit (37%).

The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility. 9 minute read. May 06, 2024. Every generation comes with iconic moments, unique worldwide talents, and shifts in ideals and values.