BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (2024)

June 18,2024 at 9:00 AM Eastern

Millennials and Gen Z Allocate Three Times More of Their Investment Portfolios to Alternative Investments than Older Generations

NEW YORK, NY – High-net-worth individuals believe U.S. stocks offer the best opportunities for growing assets, but that conviction is less held by younger investors finds the 2024 Bank of America Private Bank Study of Wealthy Americans. Millennials and Gen Z are increasingly looking beyond the traditional stock and bond markets to build their wealth and are driving demand for everything from investment real estate and private equity to digital assets and gold.

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (1) A message from Jeff Busconi, Head of Wealth Management Strategy

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (2) Greatest opportunities for growth chart by age group

Greatest Opportunities for Growth

Listed in columns:

Wealthy Americans – Overall

  • 38 percent are US stocks
  • 32 percent are Real estate investments
  • 23 percent are Emerging market equities
  • 18 percent are International equities
  • 16 percent is Private equity
  • 13 percent are Companies focused on positive impact
  • 13 percent are Bonds

Age: 21-43

  • 31 percent are Real estate investments
  • 28 percent are Crypto/digital assets
  • 26 percent is Private equity
  • 24 percent is Personal company/brand
  • 22 percent are Direct investment into companies
  • 21 percent are Companies focused on positive impact
  • 17 percent are Bonds
  • 14 percent are US stocks

Age: 44+

  • 41 percent are US stocks
  • 32 percent are Real estate investments
  • 25 percent are Emerging market equities
  • 18 percent are International equities
  • 15 percent is Private equity
  • 15 percent are Direct investment into companies
  • 12 percent are Bonds
  • 4 percent are Crypto/digital assets

“We’re living through a period of great social, economic and technological change alongside the greatest generational transfer of wealth in history,” said Katy Knox, president of Bank of America Private Bank. “Our study shows that wealthy Americans are focused on diversification, long-term goals and making a lasting impact with their wealth.”

Younger Investors Driving Demand for Alternative Strategies

Seventy-two percent of younger investors (ages 21-43) believe it is no longer possible to achieve above average investment returns by investing solely in traditional stocks and bonds, compared to only 28% of investors over the age of 44 that hold the same view.

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (3) Investment allocations breakdown chart

Investment Allocations

Shown as two bar graphs:

Age: 21-43

  • 17 percent are Alternatives
  • 14 percent is Crypto
  • 28 percent is Stock
  • 19 percent are Bonds
  • 19 percent is Cash
  • 5 percent is Other

Age: 44+

  • 5 percent are Alternatives
  • 1 percent is Crypto
  • 55 percent is Stock
  • 19 percent are Bonds
  • 15 percent is Cash
  • 5 percent is Other

The study found that among younger high-net-worth investors:

  • 47% of their portfolios are in stocks and bonds, far lower than investors over the age of 44 (74%).
  • 17% of their investment portfolios are allocated to alternatives, compared to 5% allocated by older investors. Most (93%) say they plan to allocate more to alternatives in the next few years.
  • Nearly half (49%) own cryptocurrencies and another 38% are interested in owning it. They rank cryptocurrency among the top opportunity areas for growth, second only to real estate investments.
  • 45% own physical gold as an asset and another 45% are interested in owning it. Overall, 41% of the wealthy own (18%) or are interested in buying (23%) physical gold.

Passing on Wealth: Gaps in planning for generational transfer of wealth

Despite the importance placed on sharing and sustaining family money, gaps in planning, communication and guidance could derail these well-intended goals.

  • One in five respondents report having experienced strain over an inheritance, including 54% of younger respondents.
  • Half (52%) of wealthy Americans do not have the three basic elements of an estate plan, consisting of a will, advanced healthcare directive and durable power of attorney.
  • Nearly half (48%) of respondents have not considered hard assets, including real estate, art and collectibles and other tangible assets, in their estate plans.
  • 56% of respondents have established a trust; however, only 27% say they understand trusts and their benefits very well.
  • 69% of parents of adult children have talked with their children about family wealth plans. They start those conversations only after their children have reached the age of 31, on average.

Giving with Purpose, Collecting with Passion

Giving back is a near-universal trait among the wealthy, inspired mostly by a sense of responsibility (52%) and a desire to make a lasting positive impact (40%). However, where they give and other passions, such as owning art and collectibles, varies greatly by generation.

  • 91% of the wealthy are ardent supporters of philanthropy. Younger donors are nearly two times more likely to support homelessness (41%), social justice (33%) and the environment/climate change (32%) compared to older donors (21%, 18% and 17%, respectively).
  • 40% of the wealthy overall either own or are interested in an art collection, including 83% of millennials and Gen Z.
  • 65% of study respondents, including 94% of those under the age of 44, are interested in collectibles. Millennials and Gen Z are at least two times more likely than older generations to be collectors of watches (46%), wine or spirits (36%), rare or classic cars (32%), sneakers (30%) and antiques (30%).

In addition to influencing the next generation, the “Great Wealth Transfer” will also contribute to women controlling more wealth than ever before, according to Bank of America Institute. Over the next decade, $30 trillion in U.S. wealth is expected to be transferred to women influencing financial decision-making, philanthropic giving and more.

For an in-depth look at insights visit 2024 Bank of America Private Bank Study of Wealthy Americans.

2024 Bank of America Private Bank Study of Wealthy Americans Methodology

Escalent, an independent market research company, conducted an online survey on behalf of Bank of America Private Bank. The survey consisted of 1,007 high-net-worth (HNW) respondents throughout the U.S. Respondents in the study were at least 21 years of age with at least $3 million in investable assets, excluding primary residence. The margin of error is +/- 3, reported at a 95% confidence level. The respondents are a nationally representative sample of the U.S. high-net-worth population and not necessarily clients of Bank of America or its wealth and investment management businesses.

About Bank of America Institute

Bank of America Institute is dedicated to uncovering powerful insights that move business and society forward. Established in 2022, the Institute is a think tank that draws on data and analyses from across the bank and the world to provide timely and original perspectives on the economy, sustainability, and global transformation. The Institute leverages the depth and breadth of the bank’s proprietary data, from 69 million consumer and small business clients, 57 million verified digital users, $4.1T in total payments in 2023 and $1.27T in consumer and wealth management deposits. From this robust data set, the Institute provides a unique perspective on the health of the economy. It also elevates thought leadership from throughout the bank that addresses long-term trends and shares these findings with the general public.

Bank of America

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

Reporters may contact:

Julia Ehrenfeld, Bank of America
Phone: 1.646.855.3267
j[email protected]

Categories

  • Global Wealth and Investment Management

Media Resources

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (4)

Wealth

June 18, 2024 at 9:00 AM Eastern

Millennials and Gen Z Allocate Three Times More of Their Investment Portfolios to Alternative Investments than Older Generations

NEW YORK, NY – High-net-worth individuals believe U.S. stocks offer the best opportunities for growing assets, but that conviction is less held by younger investors finds the 2024 Bank of America Private Bank Study of Wealthy Americans. Millennials and Gen Z are increasingly looking beyond the traditional stock and bond markets to build their wealth and are driving demand for everything from investment real estate and private equity to digital assets and gold.

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (5) A message from Jeff Busconi, Head of Wealth Management Strategy

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (6) Greatest opportunities for growth chart by age group

Greatest Opportunities for Growth

Listed in columns:

Wealthy Americans – Overall

  • 38 percent are US stocks
  • 32 percent are Real estate investments
  • 23 percent are Emerging market equities
  • 18 percent are International equities
  • 16 percent is Private equity
  • 13 percent are Companies focused on positive impact
  • 13 percent are Bonds

Age: 21-43

  • 31 percent are Real estate investments
  • 28 percent are Crypto/digital assets
  • 26 percent is Private equity
  • 24 percent is Personal company/brand
  • 22 percent are Direct investment into companies
  • 21 percent are Companies focused on positive impact
  • 17 percent are Bonds
  • 14 percent are US stocks

Age: 44+

  • 41 percent are US stocks
  • 32 percent are Real estate investments
  • 25 percent are Emerging market equities
  • 18 percent are International equities
  • 15 percent is Private equity
  • 15 percent are Direct investment into companies
  • 12 percent are Bonds
  • 4 percent are Crypto/digital assets

“We’re living through a period of great social, economic and technological change alongside the greatest generational transfer of wealth in history,” said Katy Knox, president of Bank of America Private Bank. “Our study shows that wealthy Americans are focused on diversification, long-term goals and making a lasting impact with their wealth.”

Younger Investors Driving Demand for Alternative Strategies

Seventy-two percent of younger investors (ages 21-43) believe it is no longer possible to achieve above average investment returns by investing solely in traditional stocks and bonds, compared to only 28% of investors over the age of 44 that hold the same view.

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (7) Investment allocations breakdown chart

Investment Allocations

Shown as two bar graphs:

Age: 21-43

  • 17 percent are Alternatives
  • 14 percent is Crypto
  • 28 percent is Stock
  • 19 percent are Bonds
  • 19 percent is Cash
  • 5 percent is Other

Age: 44+

  • 5 percent are Alternatives
  • 1 percent is Crypto
  • 55 percent is Stock
  • 19 percent are Bonds
  • 15 percent is Cash
  • 5 percent is Other

The study found that among younger high-net-worth investors:

  • 47% of their portfolios are in stocks and bonds, far lower than investors over the age of 44 (74%).
  • 17% of their investment portfolios are allocated to alternatives, compared to 5% allocated by older investors. Most (93%) say they plan to allocate more to alternatives in the next few years.
  • Nearly half (49%) own cryptocurrencies and another 38% are interested in owning it. They rank cryptocurrency among the top opportunity areas for growth, second only to real estate investments.
  • 45% own physical gold as an asset and another 45% are interested in owning it. Overall, 41% of the wealthy own (18%) or are interested in buying (23%) physical gold.

Passing on Wealth: Gaps in planning for generational transfer of wealth

Despite the importance placed on sharing and sustaining family money, gaps in planning, communication and guidance could derail these well-intended goals.

  • One in five respondents report having experienced strain over an inheritance, including 54% of younger respondents.
  • Half (52%) of wealthy Americans do not have the three basic elements of an estate plan, consisting of a will, advanced healthcare directive and durable power of attorney.
  • Nearly half (48%) of respondents have not considered hard assets, including real estate, art and collectibles and other tangible assets, in their estate plans.
  • 56% of respondents have established a trust; however, only 27% say they understand trusts and their benefits very well.
  • 69% of parents of adult children have talked with their children about family wealth plans. They start those conversations only after their children have reached the age of 31, on average.

Giving with Purpose, Collecting with Passion

Giving back is a near-universal trait among the wealthy, inspired mostly by a sense of responsibility (52%) and a desire to make a lasting positive impact (40%). However, where they give and other passions, such as owning art and collectibles, varies greatly by generation.

  • 91% of the wealthy are ardent supporters of philanthropy. Younger donors are nearly two times more likely to support homelessness (41%), social justice (33%) and the environment/climate change (32%) compared to older donors (21%, 18% and 17%, respectively).
  • 40% of the wealthy overall either own or are interested in an art collection, including 83% of millennials and Gen Z.
  • 65% of study respondents, including 94% of those under the age of 44, are interested in collectibles. Millennials and Gen Z are at least two times more likely than older generations to be collectors of watches (46%), wine or spirits (36%), rare or classic cars (32%), sneakers (30%) and antiques (30%).

In addition to influencing the next generation, the “Great Wealth Transfer” will also contribute to women controlling more wealth than ever before, according to Bank of America Institute. Over the next decade, $30 trillion in U.S. wealth is expected to be transferred to women influencing financial decision-making, philanthropic giving and more.

For an in-depth look at insights visit 2024 Bank of America Private Bank Study of Wealthy Americans.

2024 Bank of America Private Bank Study of Wealthy Americans Methodology

Escalent, an independent market research company, conducted an online survey on behalf of Bank of America Private Bank. The survey consisted of 1,007 high-net-worth (HNW) respondents throughout the U.S. Respondents in the study were at least 21 years of age with at least $3 million in investable assets, excluding primary residence. The margin of error is +/- 3, reported at a 95% confidence level. The respondents are a nationally representative sample of the U.S. high-net-worth population and not necessarily clients of Bank of America or its wealth and investment management businesses.

About Bank of America Institute

Bank of America Institute is dedicated to uncovering powerful insights that move business and society forward. Established in 2022, the Institute is a think tank that draws on data and analyses from across the bank and the world to provide timely and original perspectives on the economy, sustainability, and global transformation. The Institute leverages the depth and breadth of the bank’s proprietary data, from 69 million consumer and small business clients, 57 million verified digital users, $4.1T in total payments in 2023 and $1.27T in consumer and wealth management deposits. From this robust data set, the Institute provides a unique perspective on the health of the economy. It also elevates thought leadership from throughout the bank that addresses long-term trends and shares these findings with the general public.

Bank of America

Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

Reporters may contact:

Julia Ehrenfeld, Bank of America
Phone: 1.646.855.3267
j[email protected]

Categories

  • Global Wealth and Investment Management

Media Resources

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (8)

Wealth

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth (2024)

FAQs

BofA Private Bank Study of Wealthy Americans Finds Generational Divide in Investing, Giving and Preserving Wealth? ›

The study found that among younger high-net-worth investors: 47% of their portfolios are in stocks and bonds, far lower than investors over the age of 44 (74%). 17% of their investment portfolios are allocated to alternatives, compared to 5% allocated by older investors.

Which is the wealth management division of the Bank of America? ›

Merrill (officially Merrill Lynch, Pierce, Fenner & Smith Incorporated), previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America.

Where do wealthy younger and older investors see the greatest potential for growth? ›

If you're a wealthy investor between the ages of 21 and 43, alternatives are probably at the top of your list of investments that may provide the most growth. Yet wealthy investors who are ages 44 and up still tend to steer toward traditional stocks and bonds.

What is the generational wealth structure? ›

Generational wealth is financial wealth and assets that can be passed down from one generation to the next. Most people plan to pass on their wealth to their children or other designated heirs, giving them the gift of greater financial security.

Which Bank provides banking services to high networth individuals and families? ›

HSBC. HSBC's Private Banking services are designed for high net worth individuals and families with complex, international financial needs.

What Bank do most millionaires use? ›

7 banks that millionaires use
  • Bank of America Private Bank.
  • J.P. Morgan Private Bank.
  • Wells Fargo Private Bank.
  • UBS Wealth Management.
  • Goldman Sachs Private Wealth Management.
  • Citi Private Bank.
  • HSBC Global Private Banking.
Jul 20, 2024

What is the minimum wealth for Bank of America Private Bank? ›

What are the private banking minimum requirements? Private banking minimum requirements are generally around $250,000 in investable assets, though some banks will set the bar higher than others. Let's take a look at some examples: Bank of America private bank minimum requirement is $10 million.

Who will inherit $30 trillion? ›

By the numbers: The Great Wealth Transfer

Estimated wealth to be inherited through 2045, by generation. Baby boomers (born 1946-1964) will inherit $4 trillion. Gen X (1965-1980) will inherit $30 trillion. Millennials (1981-1996) will inherit $27 trillion.

What is the greatest generational wealth transfer? ›

Over the next two decades, Cerulli Associates estimates that baby boomers and the Silent Generation will pass down a combined $84.4 trillion in assets to younger generations. Dubbed the “Great Wealth Transfer,” this phenomenon is already underway and will impact millions of families.

What are the two most common investments to make among American millionaires? ›

Put your money in proven investments.

Most millionaires have money in the stock market, which has an average historical return of about 10% per year. Real estate is another popular investment of those with $1 million or more.

What is the 3 generation rule wealth? ›

While these numbers seem staggering, there actually may not be much for younger generations to inherit because of the so-called third-generation curse — when wealth accumulated by one generation is lost by the third generation as a result of mismanagement and imprudent spending.

Who has the most generational wealth? ›

Baby boomers have the most wealth among four recorded generations. Other generations have less wealth, but it's not necessarily an indication of financial problems. Plan for upcoming economic issues such as higher housing and medical costs by investing early.

What is the generational wealth divide? ›

According to the study, the average millennial has 30% less wealth at the age of 35 than baby boomers did at the same age. Yet the top 10% of millennials have 20% more wealth than the top baby boomers at the same age.

Which bank has the best private wealth management? ›

Methodology: Behind The Rankings
Global Winners
Best Private Bank in the WorldJ.P. Morgan Private Bank
Best Private Bank for Intergenerational Wealth ManagementBTG Pactual Wealth Management
Best Private Bank for Business OwnersScotia Wealth Management
Best Private Bank for EntrepreneursFifth Third Private Bank
136 more rows
Dec 4, 2023

What is the most prestigious bank? ›

The Top 10 Most Prestigious Investment Banks for 2024:
  • Goldman Sachs & Co.
  • Morgan Stanley.
  • J.P. Morgan.
  • Centerview Partners.
  • Evercore.
  • Lazard.
  • PJT Partners.
  • Moelis & Company.
Jan 24, 2024

How much money do you need for JP Morgan Private Bank? ›

JP Morgan Chase's private bank has been raising the minimum amount of assets you need to become of its clients slowly and steadily for many years. Early this year, it announced that the minimum asset level to remain a private banking customer would double from $5m to $10m.

What is wealth management division? ›

Delivers advice, investing, and execution for institutions and individuals across public and private markets.

Is Merrill Lynch Wealth Management part of Bank of America? ›

Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) is a registered broker-dealer, registered investment advisor, Member SIPC and wholly owned subsidiary of BofA Corp. Meet all of the finalists and winners at ThinkAdvisor.com.

Does Bank of America have an asset management division? ›

The Specialty Asset Management team includes employees of Bank of America, N.A. and its agents. Note: Oil, gas and mineral interests are not available for direct investment through Bank of America Private Bank. Past performance is no guarantee of future results.

How much money do you need for Merrill Lynch Wealth Management? ›

Investment Philosophy

Merrill Lynch allows account holders to invest without a mandatory minimum balance. Yet, an investment of at least $250,000 is necessary for access to customized services.

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