Launched by ByteDance in 2016, TikTok’s rise to fame has been nothing short of meteoric. Today, it is no stranger to social media users and businesses worldwide, boasting 2 billion users worldwide in 2024 and more than 100 million in the United States alone.
For brands looking to increase their reach and grow revenues, there’s no doubt that understanding the gender demographics of TikTok can yield critical insights for targeted marketing strategies.
TikTok gender demographics: Global
Gender of TikTok users (global) | Market share |
Female | 45.2% |
Male | 54.8% |
What percentage of TikTok users are female? TikTok's global user base indicates a distinct gender skew. Recent figures show that 45.7% of TikTok's global users are female, with males making up a slightly larger share at 54.3%.
This marks a slight difference from Instagram’s gender demographics, which reveal a more balanced gender ratio, where 47.6% of users are female and 52.4% are male.
Gender of TikTok users (global) | Adoption rate |
Female | 25.2% |
Male | 30.9% |
Similar to other leading platforms like Instagram, Facebook, and YouTube, TikTok's male-to-female ratio suggests that the global male population is somewhat more engaged on the platform. The adoption rate also supports this, with 30.9% of males worldwide using TikTok, compared to 25.2% of females.
TikTok gender demographics: US
![TikTok Gender Demographics [Updated August 2024] | Oberlo (1)](https://i0.wp.com/cdn.shopify.com/s/files/1/0840/8370/3830/files/US_TikTok_Demographics__Gender.png?v=1718012874 "TikTok Gender Demographics [Updated August 2024] | Oberlo (1)")
Gender of TikTok users (US) | Market share |
Female | 54.4% |
Male | 45.6% |
Diving into TikTok’s gender demographics in the United States, the country with the highest number of TikTok users, data shows a stark difference from the global gender trend. In the US, female users dominate the TikTok scene, comprising 54.4% of the user base, contrasting with the 45.6% share held by males.
Gender of TikTok users (US) | Adoption rate |
Female | 59.1% |
Male | 51.4% |
Meanwhile, the adoption rate of TikTok among women in the US is an impressive 59.1%, indicating that nearly three out of every five females in the US are active on TikTok. For males, the adoption rate is lower at 51.4%.
US TikTok gender demographic breakdown: posting videos
A closer look at activity levels on TikTok in the US reveals that the higher engagement among females doesn’t only apply to browsing. A separate survey shows that approximately 53% of female TikTok users in the US have posted at least one video to their accounts, compared to 48% among their male counterparts.
![TikTok Gender Demographics [Updated August 2024] | Oberlo (2024)](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8/h8AAvMB+NzmkbcAAAAASUVORK5CYII=)