Something SUPER special happened in 2016.
It was a tale of how one app under two names became one of the fastest-growing social networks of all time, TikTok (for global audiences), and Douyin (for China).
Now, in 2024, TikTok’s journey from a burgeoning app to a social media titan is nothing short of remarkable. Surpassing 1 billion monthly active users worldwide, it remains one of the most popular and engaging social networks.
It took Facebook and Instagram almost a decade to get a user base that size; it seems TikTok knows the social media growth playbook.
As TikTok cements its role as a discovery platform, understanding its SEO becomes increasingly important. Dive into our focused guide on TikTok SEO for strategies to enhance visibility and engagement on this vibrant platform.
Here’s an overview of what you’ll learn about TikTok in 2024:
- Key TikTok Statistics
- How Many People Use TikTok?
- How Many Americans Use TikTok?
- TikTok Monthly Active Users by Region
- TikTok Downloads Worldwide
- TikTok US Revenue
- Where Does TikTok Rank in Social Media Popularity?
- Average Time Spent on TikTok
- US TikTok Users by Age
- US TikTok Users by Gender
- Most Followed TikTok Accounts
Key TikTok Statistics
- TikTok has 1.04 billion monthly active users worldwide.
- In the US, 170 million people use TikTok.
- TikTok’s US revenue reached $16 billion in 2023.
- US adult users spend an average of 53.8 minutes per day on TikTok.
- In Q1 2024, TikTok was downloaded 137 million times.
How Many People Use TikTok?
According to eMarketer estimates, TikTok has 1.04 billion monthly active users worldwide as of May 2024.
According to the parent company Bytedance announcement, TikTok hit 1 billion monthly active users in September 2021.
We’ve charted TikTok’s monthly active user growth since 2018:
| Date | TikTok Monthly Active Users Worldwide |
|---|---|
| January 2018 | 55 million |
| December 2018 | 271 million |
| December 2019 | 508 million |
| July 2020 | 689 million |
| September 2021 | 1 billion |
| May 2024 | 1.04 billion |
Out of 3.96 billion monthly active social media users worldwide, 26.26% use TikTok at least once a month.
Out of 5.4 billion internet users worldwide, 19.26% are monthly active TikTok users.
Sources: eMarketer, TikTok, Statista, ITU, eMarketer
How Many Americans Use TikTok?
According to TikTok CEO (Shou Chew) statement in January 2024, TikTok has 170 million monthly active users in the US.
That’s an increase from 150 million reported in February 2023.
According to a recent Pew Research Center study, 33% of US adults report ever using TikTok.
Source: TikTok, Pew Research Center
TikTok Monthly Active Users by Region
More than half (51.17%) of TikTok’s monthly active user base is located in Asia-Pacific, the Middle East and Africa.
Here’s a breakdown of TikTok monthly active users by region:
| Region | TikTok Monthly Active Users | Share of Total Active Users |
|---|---|---|
| Asia-Pacific | 296.8 million | 28.62% |
| Middle East and Africa | 233.9 million | 22.55% |
| Latin America | 189.7 million | 18.29% |
| North America | 122.4 million | 11.8% |
| Western Europe | 102.6 million | 9.89% |
| Central and Eastern Europe | 91.7 million | 8.84% |
Source: eMarketer
TikTok Downloads Worldwide
According to Sensor Tower estimates, TikTok downloads reached 733 million across App Store and Google Play in 2023.
In Q1 2024, TikTok was downloaded 137 million times on iOS and Android combined.
Here’s a table with quarterly TikTok downloads worldwide since 2018:
| Date | TikTok Downloads Worldwide |
|---|---|
| Q1 2018 | 113.87 million |
| Q2 2018 | 160.48 million |
| Q3 2018 | 183.73 million |
| Q4 2018 | 195.67 million |
| Q1 2019 | 193.09 million |
| Q2 2019 | 151.25 million |
| Q3 2019 | 167.02 million |
| Q4 2019 | 192.48 million |
| Q1 2020 | 313.53 million |
| Q2 2020 | 291.99 million |
| Q3 2020 | 197.04 million |
| Q4 2020 | 181.93 million |
| Q1 2021 | 179.57 million |
| Q2 2021 | 202.34 million |
| Q3 2021 | 177.53 million |
| Q4 2021 | 161.65 million |
| Q1 2022 | 196.86 million |
| Q2 2022 | 218.48 million |
| Q3 2022 | 243.01 million |
| Q4 2022 | 198.34 million |
| Q1 2023 | 238.93 million |
| Q2 2023 | 256.11 million |
| Q3 2023 | 273.31 million |
| Q4 2023 | 232.22 million |
| Q1 2024 | 137 million |
Sources: Financial Times, Statista, Appfigures
TikTok US Revenue
TikTok reportedly brought in $16 billion in US revenue in 2023.
TikTok’s parent company (Bytedance) registered $120 billion in revenue.
Source: Financial Times
Where Does TikTok Rank in Social Media Popularity?
In April 2024, TikTok rose to be the 5th most-used social network worldwide, with 1.58 billion active users.
Here are the exact numbers:
| Social Network | Monthly Active Users Worldwide |
|---|---|
| 3.07 billion | |
| YouTube | 2.5 billion |
| 2 billion | |
| 2 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
Source: DataReportal
Average Time Spent on TikTok
Globally, the average time spent on TikTok was 95 minutes per day, more than any other social network.
Here’s a detailed breakdown of the average time spent in-app per day (as of Q4 2023) on TikTok and other leading social networks:
| Social Media | Average Time Spent per Day |
|---|---|
| TikTok | 95 minutes |
| 62 minutes | |
| X (Twitter) | 30 minutes |
| Snapchat | 19 minutes |
In the US, users spend an average of 53.8 minutes per day on TikTok, eMarketer analysis shows.
Here’s a table with the average time spent on TikTok and other social networks among US adult users:
| Social Media | Average Time Spent per Day |
|---|---|
| TikTok | 53.8 minutes |
| YouTube | 48.7 minutes |
| X (Twitter) | 34.1 minutes |
| 33.1 minutes | |
| 30.9 minutes | |
| Snapchat | 30,0 minutes |
| 24.1 minutes |
Sources: Financial Times, eMarketer
US TikTok Users by Age
More than half (55%) of TikTok weekly active users in the US are between 18 and 34 years old. Only 14% of TikTok weekly users are 55 years old and older.
Here’s a complete breakdown of TikTok users by age in the US in 2024:
| Age Group | Share of Weekly Active TikTok Users |
|---|---|
| 18-24 | 25% |
| 25-34 | 30% |
| 35-44 | 19% |
| 45-54 | 13% |
| 55+ | 14% |
Source: Industry Dive
US TikTok Users by Gender
Recent gender demographics show that around 55% of weekly TikTok users were female while another 45% were men.
Source: Industry Dive
Most Followed TikTok Accounts
The most-followed TikTok user is Khabane lame, with 162.6 million followers.
Here are the exact follower numbers of the most popular TikTok users:
| TikTok Account | TikTok Followers |
|---|---|
| Khabane lame | 162.6 million |
| Charli D’Amelio | 155.3 million |
| MrBeast | 96.7 million |
| Bella Poarch | 94.2 million |
| Addison Rae | 88.8 million |
| Zach King | 82.1 million |
| Kimberly Loaiza | 81.2 million |
| CZN Burak | 75.1 million |
| Will Smith | 75 million |
| Domelipa | 75 million |
Source: Social Blade
Conclusion
That’s a wrap for my roundup of TikTok statistics.
While TikTok’s user growth has slowed recently, it remains one of the most popular social networks worldwide, especially among younger audiences.
With a potential TikTok ban in the US, it will be interesting to see whether TikTok will be able to sustain its market share or if more creators and users will turn to other social networks soon.
