Posture Correctors Market Size, Share & Analysis Report 2032 (2024)

Posture Correctors Market Outlook (2022-2032)

The surge in posture ailments has aided the growth of the market for posture correctors. The posture correctors industry is thriving on the sedentary work style that is leading to back problems among people. Posture correctors, which are most commonly used by athletes, have been widely accepted globally. These have captured market regions like America, Japan, China, and Canada. They have started gaining popularity in developing nations as well.

The increasing lifestyle stress is evident in terms of rising back pain due to prolonged sitting on chairs and for longer durations. There is a rise in public-private funding which is likely to stimulate the growth in the market. Technological advancements and product innovations are opening lucrative opportunities in this market.

There is a rise in awareness about having the right posture to influence the market positively. Unhealthy lifestyles, rising penetration of the internet, and the aging population are some other factors that propel market growth. There is also a significant shift from conventional to natural treatments that drive demand for the market.

The global posture corrector market valued at USD 1.10 Billion in 2022. The market is anticipated to surpass the valuation of USD 2.35 Billion in the year 2032. The forecast period in this research is 2022- 2032. The market is expected to grow with a CAGR of 7.9% in the forecast period.

What are the drivers of growth in posture correctors?

People have come to realize that popping pills for various illnesses is not advisable and it has a detrimental effect on the immune system. The advancement in technology has helped to develop a positive perception towards posture correctors. According to National Health and Nutrition Examination Survey (NHANES), back pain is the second biggest reason for visiting a doctor.

There is a shift in demand from conventional to posture correctors that are driving the market. Although despite more accessibility to technology in the United States the market has slowed down. In Asian countries led by Japan are set to focus on health and tend to invest more in healthcare.

The success of this market is directly related to the awareness and importance of healthcare among the people. Therefore, Asian markets for posture change are likely to register impressive growth as compared to American Market.

“Impact of Covid-19 – Sedentary lifestyle”

The pandemic-imposed work-from-home hit to the posture corrector markets as there is a decline in people’s concern for their looks as they were at home for a prolonged period. The pandemic has restricted people’s movement and as a result, gyms and park jogging declined which resulted in a sedentary routine. This has taken up demand for these products in the market.

Key tactics used by companies?

“Celebrity marketing setting a new trend”

Posture correctors are used by sports personalities playing Football, Cricket, Rugby, Gymnastics, and major bodybuilders. The main reason for players to use these is to remain in prime shape and help maintain their form. These help sports personalities avoid the risk of injuries and monitor their performance in competitions.

Real Madrid C.F has partnered with Microsoft and Intel to study the movement and progress of football players every day by implementing technology in the posture correctors.

“E-commerce – A game changer”

Posture correctors are sold through several sales channels including direct sales, supermarkets and hypermarkets, medical stores, and e-commerce. Consumers prefer procuring such products through e-commerce websites as compared to the traditional marketplace. The majority of e-commerce websites like Amazon, eBay, BestBuy, and Alibaba, as well as Indian players like Flipkart, have been selling posture correctors with the ever-increasing demand from the market. Therefore, it is evident that e-commerce websites are crucial for promoting posture correctors.

Segment wise Insights

There are various posture correctors depending on the requirements of the consumers. The types of posture shapers available include posture shirts, posture bras, and straps and posture braces, having the features of a durable buckle, quality fabrics, and breathable straps that are adjustable. Posture shirts are the most commonly used posture correctors by the consumer.

Women usually prefer posture bras for back problems, and neck and bust issues. While some posture correctors can be worn for the entire day, others must be worn for only a few hours. Some of the newly developed posture correctors are IT-enabled and connected to an application to monitor real-time alerts.

Based on the age group most of the time posture correctors are used by the age groups like youth and middle age people. Old people are also using correctors for their postures. While youngsters use posture correctors to improve and maintain their posture for the long run, old people use such products to avoid back pains. The geriatric population is driving demand for this market.

Regional Outlook

North America accounts for a major share of the market owing to 48% of revenue at present. A large share of this region is due to key players and persistent issues of back pain in the US and Canada. After the USA, Europe held a major share of the market

More developed countries like America, Japan, and China, as well as countries from Europe, have shown increasing growth in the demand for posture correctors. While developing countries like India, Malaysia, Mexico, etc. are slowly gaining awareness about posture correctors. It will eventually create a potential marketplace for companies producing posture correctors. Middle Eastern countries have recently started gaining awareness about these products.

Competitive landscape

The market is fragmented in the key companies that intensify the competition. The involved companies in the market are focused on strategic initiatives and working on product advancement and promotions. Many companies are furthering market reach with sales and promotions strategies including celebrity and paid promotions. Mergers and partnerships are key common strategies opted for by industry participants. In 2021 Ottobock announced suitX a US-based company. Both companies have pooled their expertise and aim to promote their business.

Posture Correctors Market : Segmentation

• Based on the Outlook :

  • Sitting support
  • Kinesiology Tape
  • Posture braces
  • Others

• Based on the Distribution Channels :

  • Pharmacies & Retail Stores
  • E-Commerce

• Based on the End User :

  • Kids
  • Youth
  • Geriatric

• Based on the Region :

  • North America
    • U.S.
    • Canada
  • Latin America
    • Mexico
    • Brazil
  • Western Europe
    • Germany
    • Italy
    • France
    • U.K.
    • Spain
  • Eastern Europe
    • Poland
    • Russia
  • Asia Pacific
    • China
    • India
    • ASEAN
    • Australia
    • New Zealand
  • Japan
  • Middle East and Africa
    • GCC
    • S. Africa
    • N. Africa