Payment Authentication | Payments Explained | EBANX (2024)

The e-commerce market evolves by leaps and bounds, and so do Payment Authentication Tools. Here are some trendiest of them:

3D Secure 2 (3DS2)

The 3DS2 stands for the three domains of online payment. This authentication protocol was originally designed by major credit card networks to combat fraud and chargebacks.

The backbone of the 3DS2 protocol is composed of the issuing bank (or other financial institution issuing a card), the Acquirer (the merchant’s bank), and the payment processor.

In order to process a 3DS2 transaction, your customer will have to go through an extra step in allowing the issuer to identify the client’s identity.

Address Verification Systems (AVS)

Address Verification Systems (AVS) is a fraud-prevention tool invented by credit card processors and issuing banks. Currently, this helpful credit card processing tool is only available in Canada, the US, and the UK.

The AVS compares the billing address submitted by the payer with the cardholder's billing address provided by the issuing bank.

Most of the time, the request for Address Verification is submitted alongside with payment information. After the payee presents his/her billing address information, the issuing bank responds back with a code corresponding to how accurate the address entered is. As a result, the merchant gets either partial, full, or no AVS match.

Depending on the AVS code returned, a seller can cancel, investigate, or approve the order.

Even though AVS can't guarantee a 100% fraud prevention, it can help significantly reduce the number of fraudulent transactions and avoid costly chargebacks.

Geolocation

As a general rule of thumb, international transactions are considered to be at a higher risk of fraud. Therefore, Geolocation is quite a useful tool to help with strong authentication in card-non-present transactions.

Geolocation uses wifi signals that devices can pick up to determine the geographic location of the payer.

Geolocation doesn't verify the actual identity of a user. When a payer's card is registered in one country, but used in a different one, the transaction has a high chance of being declined. To resolve a declined payment, the cardholder will have to get in touch directly with their issuing bank.

  • MERCHANT PRO TIPS

    There are plenty of tools (including some free ones) that can help you pair the available geographical location of the cardholder with an actual IP address.

The technology is not always 100% accurate. However, it can raise a red flag and provide a lot of valuable data when it comes to the fraud scoring process.


Behavioral Analytics

As scammers are getting smarter, so are credit card processors and banks.

Behavioral analytics is another powerful data-driven, fraud-prevention tool.

It is a new method of analyzing consumer spending behaviors, based on the data available from payment processors and credit card networks.

The data can be used both to get some insights on the purchasing behavior of a big group of consumers and to build individual profiles for each customer.

So when the suspicious/non-typical behavior occurs, the system singles it out as a potentially fraudulent transaction.

  • MERCHANT PRO TIPS

    Browsing behavior, spending habits, product preferences, even mouse dynamics are examples of behavioral data used in this type of analysis. Not only can behavioral analytics be used to detect compromised transactions, but you can utilize them to predict future trends and improve conversion rates

Payment Authentication | Payments Explained | EBANX (2024)

FAQs

Payment Authentication | Payments Explained | EBANX? ›

Payment authentication is the process of confirming a customer's identity through at least one of the following authentication factors: knowledge, inherence, ownership, and user location.

How does payment authentication work? ›

It works by prompting buyers to confirm their identity through their card issuer. It's a risk-based authentication method, so transactions are handled differently depending on their level of risk.

How does payment authorization work? ›

Payment Authorization is a process through which the amount to be paid on a payment method is verified. In case of credit cards, authorization specifically involves contacting the payment system and blocking the required amount of funds against the credit card.

What is the difference between payment authorization and authentication? ›

Authorization. Authentication is verifying someone's identity, while authorization verifies what applications, files, and data a user can access. An analogy would be an airline confirming who is allowed on board and what services they can access.

How does payment verification work? ›

Verification serves as a check to confirm that payment information provided is accurate and that the person making the payment is authorized to do so. For example, when a credit card is used for an online purchase, the payment system checks if the card number, expiry date, and CVV code match the issuing bank's records.

How do I authenticate a payment? ›

Knowledge is the most common category used for transaction authentication. The knowledge factor is the information that only the cardholder possesses: personal password, PIN, a secret word like your mother's maiden name, your favorite vacation spot, etc.

How do banks authenticate transactions? ›

Personal Identification Number (PIN)

Similar to SMS OTP, PIN-based biometric authentication banking is widely accepted because of its user-friendliness. All users have to do is enter their self-selected PIN codes to complete the transaction.

What are the procedures for authorizing payments? ›

The authorisation process starts when a customer makes a purchase. The merchant's payment terminal generates an authorisation request that is sent to the merchant's acquirer, who in turn forwards it to the card scheme (Visa or Mastercard), from where it is sent to the issuer or the issuer's processor.

What are the five major steps in transaction authorization? ›

That said, the typical credit card transaction process—from beginning to end—essentially breaks down into five key stages: authorizing, authenticating, batching, clearing, and funding.

Can someone charge my credit card without authorization? ›

First of all, a business can't charge your card without your permission. It would need to get your authorization first. This holds true whether you're paying with your smartphone or for any other online card-not-present transaction.

Which is better authentication or authorization? ›

Authentication and authorization are two vital information security processes that administrators use to protect systems and information. Authentication verifies the identity of a user or service, and authorization determines their access rights.

Which comes first authentication or authorization? ›

Since authentication validates identity, this process comes first. Once identity is verified, the authorization process determines the user's privileges and grants access accordingly. A user cannot be authorized before being authenticated first.

How do these payment systems authenticate? ›

Authentication methods prevent unauthorized purchases by verifying the user's identity. These vary by payment method. For instance, in-person sales require a signature or four-digit PIN. Credit card networks use 3D Secure for online transactions, which may ask for a PIN, password, or 2FA verification.

What does it mean to authenticate your payment? ›

Payment authentication is the process of ensuring that the person attempting to make a payment is the legitimate cardholder.

What are the different types of payment verification? ›

Authentication Checks: Authentication checks vary based on the payment method, such as CVV or 3D Secure for credit card payments. Funds Availability Verification: Financial institutions verify account funds to prevent overdrafts and ensure successful payments.

How are ACH payments verified? ›

Perhaps the most common method to verify bank account information is to use micro-deposits. This technique involves sending a couple of small deposits (less than a dollar each) to a bank account. The customer provides the account number and routing number, and the business sends the micro-deposits to the account.

How does authentication process work? ›

Authentication is used by a client when the client needs to know that the server is system it claims to be. In authentication, the user or computer has to prove its identity to the server or client. Usually, authentication by a server entails the use of a user name and password.

How does bank verify a payment? ›

Payment Verification Process

Payment Details Check: Payment details (amount, date, reference number) are verified against payment processor/financial institution records. Account Verification: Verify account ownership and good standing by checking the account holder's details.

How does authentication authorization work? ›

In simple terms, authentication is the process of verifying who a user is, while authorization is the process of verifying what they have access to. Comparing these processes to a real-world example, when you go through security in an airport, you show your ID to authenticate your identity.

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