How many paid subscribers does Netflix have?
Netflix had around 269.6 million paid subscribers worldwide as of the first quarter of 2024. This marked an increase of over nine million subscribers compared with the previous quarter. Most Netflix subscribers are based in the EMEA region (Europe, Middle East, and Africa), accounting for more than 91 million of Netflix’s total global subscriber base.
Who is Netflix’s audience?
Subscribers are from diverse ethnic backgrounds – data on Netflix subscribers by ethnicity found that more Hispanic and African Americans watch Netflix on a daily basis than their white counterparts. Additionally, openly published data on the gender of Netflix employees in 2022 revealed that the company performs extremely well in terms of achieving an even split. Perhaps unsurprisingly, Netflix appeals to all age groups and a survey showed that the majority of adults aged 18 to 54 years old subscribed to the service.
New business model
Due to losses in its susbcriber base recorded in the first half of 2022, Netflix introduced an ad-supported tier in November 2022 to offset customer and revenue declines. Indeed, recent data showed that nearly one in three sign-ups to Netflix in September 2023 were on the ad-supported plan. Furthermore, while the subscription revenue of the streaming provider is expected to decline in the years to come, the advertising revenue is forecast to increase, showing the high value of hybrid business models to the streaming market these days.
FAQs
Netflix attracted 9.3 million new subscribers in the first quarter of 2024, bringing its global total to 269.6 million at the end of March.
How many subscribers does Netflix have in 2024? ›
Netflix attracted 9.3 million new subscribers in the first quarter of 2024, bringing its global total to 269.6 million at the end of March.
How many subscribers will Netflix have? ›
The company made the announcement in releasing its first-quarter 2024 earnings Thursday. Netflix handily topped expectations for subscribers net adds, gaining 9.33 million in the period, to reach nearly 270 million globally.
Which country has the most Netflix subscribers? ›
United States. Netflix was founded in the U.S. in 1997, so it shouldn't come as any surprise to hear it has the most Netflix users by country in 2023. There are about 67 million Netflix users in the country. The U.S. is, by far, Netflix's most profitable market.
How is Netflix doing financially? ›
These efforts have led to a staggering 1751% increase in net operating cash flow – from $393 million in 2021 to $7.2 billion in 2023. Looking ahead, Netflix's financial future seems to be on firm ground.
How much will Netflix make in 2024? ›
Wall Street forecast earnings per share of $4.26 on $8.73 billion in revenue for Netflix's Q1 2024, according to analyst consensus data provided by LSEG, formerly Refinitiv.
What is the Netflix competition in 2024? ›
The Mole. The Mole makes its return with a second season to premiere across 3 weeks, beginning on June 28, 2024, and will be joined by new host Ari Shapiro. This 10-episode competition series will have twelve players working together in challenges to add money to a pot that only one of them will win at the end.
Can I share my Netflix account with family in a different home? ›
A Netflix account is meant to be shared by people who live together in one household. People who are not in your household will need to sign up for their own account to watch Netflix. You can manage who uses your account by setting a Netflix Household.
What percent of Americans have Netflix? ›
Netflix subscriptions in the U.S. 2023
As of March 2023, 38 percent of respondents to a survey held in the United States had a current Netflix subscription and did not share a password with anyone. Meanwhile, 11 percent did not subscribe, but used a password from someone else.
Is Netflix no longer reporting subscribers? ›
Crucial to the success of this financial rebranding will be presenting Netflix as a stable growing business, which is why the company has announced that it will cease reporting on subscriber numbers from Q1 2025.
Revenue generated by Netflix worldwide in 2023, by region (in million U.S. dollars)
| Characteristic | Revenue in million U.S. dollars |
|---|
| U.S. and Canada | 14,873.78 |
| Europe, Middle East, and Africa | 10,556.49 |
| Latin America | 4,446.46 |
| Asia Pacific | 3,763.73 |
Mar 20, 2024
Netflix gross profit for the twelve months ending March 31, 2024 was $15.043B, a 23.08% increase year-over-year. Netflix annual gross profit for 2023 was $14.008B, a 12.54% increase from 2022. Netflix annual gross profit for 2022 was $12.447B, a 0.66% increase from 2021.
Which state uses Netflix the most? ›
Oregonians watch more Netflix than residents of any other state, binging a whopping 798 hours of the streamer per year. Following close behind are Utahns, who watch 782 hours of Netflix a year.
Is Netflix declining in 2024? ›
For the full year 2024, the company expects revenue growth of 13% to 15% (compared with 6.7% growth in 2022) and an operating margin of 25% (up from its prior forecast of 24%). Regarding subscriber numbers, Peters added, “When we grow and we hit certain major milestones, we'll announce those.
Why is Netflix falling? ›
The lack of visibility into key performance metrics is the biggest reason for the Netflix stock drop Friday, BofA Securities analyst Jessica Reif Ehrlich said in a client note. The reporting change "could be a harbinger of decelerating subscriber growth in the future," she said.
Who is the owner of Netflix? ›
$276.47 bil. Annual revenue: $34.93 bil. Netflix, Inc. is a media company based in Los Gatos, California, founded in 1997 by American entrepreneurs Reed Hastings and Marc Randolph.
How many subscribers does Max have in 2024? ›
Warner Bros. Discovery reported its first-quarter 2024 earnings Thursday, revealing it had reached 99.6 million paid streaming subscribers in a tough quarter for studios and networks. That's a growth of nearly 2 million subscribers from the 97.7 million subs across HBO and streamers Max and Discovery+ that Warner Bros.
How many subscribers does Disney+ have in 2024? ›
Disney+ gained 10 million users on its launch day and did not stop growing until the end of 2022. As of 2024, Disney+ has 149.6 million subscribers globally. Disney+ started in 2023 with subscriber loss and is still continuing the trend; it has lost 15.1 million subscribers in the first six months of 2023.
What is Netflix Q1 2024 report? ›
Revenue: US$9.37b (up 15% from 1Q 2023). Net income: US$2.33b (up 79% from 1Q 2023). Profit margin: 25% (up from 16% in 1Q 2023). The increase in margin was driven by higher revenue.
