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Published by Mar 18, 2024
As of March 2023, 38 percent of respondents to a survey held in the United States had a current Netflix subscription and did not share a password with anyone. Meanwhile, 11 percent did not subscribe, but used a password from someone else.
Share of adults with a Netflix subscription in the United States as of March 2023
| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
March 2023
More information
Region
United States
Survey time period
March 3 to 5, 2023
Number of respondents
2,200 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: Currently, which option best describes your usage of each of the following TV and movie streaming subscription services? Netflix
Other statistics on the topic
Netflix usage in the United States
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Statistics on " Netflix usage in the United States "
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- SVOD service user shares in the U.S. 2015-2023
- New SVOD subscribers in the U.S. 2020-2023, by platform
- U.S. viewer awareness and understanding of major streaming services 2024
- Most well-known video-on-demand brands in the United States 2023
- Most downloaded entertainment and streaming apps U.S. 2022
- Netflix: number of paid subscribers Q4 2024, by region
- Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
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- Ranking of TV and video streaming providers consumers would not drop in the U.S. 2023
- Share of Netflix time among total TV content viewing in the U.S. 2021-2023
- Frequency of using Netflix in the U.S. 2023, by gender
- Frequency of using Netflix in the U.S. 2023, by generation
- Internet users who used Netflix in the U.S. 2023, by age
- Devices used to watch Netflix TV series in the U.S. 2023
- U.S. Netflix quarterly app downloads 2016-2024
- U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
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- Most enjoyable content on video streaming services in the U.S. 2022
- Most in-demand digital original shows in the U.S. May 2024
- Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
- Most watched acquired series on VOD services in the U.S. 2023
- Leading Netflix TV series in the U.S. September 2023, by unique viewers
- Most viewed English-language Netflix films 2024
- Most viewed English-language Netflix TV shows 2024
- Fanbase of the Netflix series "Stranger Things" in the U.S. 2022, by gender
The most important statistics
- Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
- Netflix sign-ups in the U.S. 2022-2023, by plan type
- Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
- Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
- VOD subscription canceling if increasing fees and regulations in the U.S. 2023
- Netflix subscriptions in the U.S. 2023
- Adults using Netflix via password sharing methods in the U.S. 2023, by generation
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Other statistics that may interest you Netflix usage in the United States
Overview
7
- Premium Statistic SVOD service user shares in the U.S. 2015-2023
- Premium Statistic New SVOD subscribers in the U.S. 2020-2023, by platform
- Premium Statistic U.S. viewer awareness and understanding of major streaming services 2024
- Basic Statistic Most well-known video-on-demand brands in the United States 2023
- Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
- Basic Statistic Netflix: number of paid subscribers Q4 2024, by region
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Consumer behavior and demographics
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- Premium Statistic Ranking of TV and video streaming providers consumers would not drop in the U.S. 2023
- Premium Statistic Share of Netflix time among total TV content viewing in the U.S. 2021-2023
- Premium Statistic Frequency of using Netflix in the U.S. 2023, by gender
- Premium Statistic Frequency of using Netflix in the U.S. 2023, by generation
- Premium Statistic Internet users who used Netflix in the U.S. 2023, by age
- Premium Statistic Devices used to watch Netflix TV series in the U.S. 2023
- Basic Statistic U.S. Netflix quarterly app downloads 2016-2024
- Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
Popular content
8
- Premium Statistic Most enjoyable content on video streaming services in the U.S. 2022
- Premium Statistic Most in-demand digital original shows in the U.S. May 2024
- Premium Statistic Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
- Premium Statistic Most watched acquired series on VOD services in the U.S. 2023
- Premium Statistic Leading Netflix TV series in the U.S. September 2023, by unique viewers
- Basic Statistic Most viewed English-language Netflix films 2024
- Basic Statistic Most viewed English-language Netflix TV shows 2024
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Consumer reactions to recent strategies
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- Premium Statistic Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
- Premium Statistic Netflix sign-ups in the U.S. 2022-2023, by plan type
- Premium Statistic Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
- Premium Statistic Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
- Premium Statistic VOD subscription canceling if increasing fees and regulations in the U.S. 2023
- Premium Statistic Netflix subscriptions in the U.S. 2023
- Premium Statistic Adults using Netflix via password sharing methods in the U.S. 2023, by generation
- Premium Statistic Netflix subscription canceling if charging account sharing in the U.S. 2023
Further related statistics
16
- Premium Statistic Netflix penetration in the U.S. 2018, by region
- Premium Statistic Price consumers are willing to pay for Netflix U.S. 2017
- Premium Statistic Price consumers are willing to pay for Netflix U.S. 2017, by age
- Premium Statistic Netflix favorability in the U.S. 2018
- Premium Statistic Netflix subscribers in Latin America 2016, by country
- Premium Statistic Costa Rica: number of Netflix subscribers 2017-2024
- Premium Statistic Time spent with Netflix in the U.S. Q4 2012-Q4 2013
- Premium Statistic Netflix: monthly number of viewed videos 2012-2013
- Premium Statistic Internet users who used Netflix in the U.S. 2023, by age
- Premium Statistic Millennials: Netflix usage in the past month by region 2017
- Basic Statistic Use of SVOD in Belgium 2016-2019, by gender
- Premium Statistic Frequency of using Netflix in Norway 2018
- Basic Statistic Use of SVOD in Belgium 2016-2019, by age
- Premium Statistic Media perception of Netflix in Italy in 2018, by characteristic
- Premium Statistic Leading reasons for a Netflix subscription in Poland 2020
- Premium Statistic Streaming site engagement among gamers Malaysia 2020, by platform
Further Content: You might find this interesting as well
Statistics
- Netflix penetration in the U.S. 2018, by region
- Price consumers are willing to pay for Netflix U.S. 2017
- Price consumers are willing to pay for Netflix U.S. 2017, by age
- Netflix favorability in the U.S. 2018
- Netflix subscribers in Latin America 2016, by country
- Costa Rica: number of Netflix subscribers 2017-2024
- Time spent with Netflix in the U.S. Q4 2012-Q4 2013
- Netflix: monthly number of viewed videos 2012-2013
- Internet users who used Netflix in the U.S. 2023, by age
- Millennials: Netflix usage in the past month by region 2017
- Use of SVOD in Belgium 2016-2019, by gender
- Frequency of using Netflix in Norway 2018
- Use of SVOD in Belgium 2016-2019, by age
- Media perception of Netflix in Italy in 2018, by characteristic
- Leading reasons for a Netflix subscription in Poland 2020
- Streaming site engagement among gamers Malaysia 2020, by platform
Access all statistics starting from $1,788 USD yearly *
* For commercial use only
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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The statistic on this page is a Premium Statistic and is included in this account.
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