Media contact list (2024)

FAQs

What are media contact lists? ›

What is a media contact list? A media contact list in PR is a compilation of media contacts, which can include journalists, podcasters, newsletter creators, influencers, local news contacts, other public relations specialists, and more.

Media relations specialists are PR professionals who specialize in building and maintaining relationships with media outlets. Their primary task is to secure publicity for their company and to ensure that it receives positive coverage.

When responding to media inquiries, assume you are on the record from the beginning. Always be polite, don't commit or refuse and listen carefully. Identify and respond only to their focus areas and make sure you understand what they're looking for. It is important to document each step of the query.

Media inquiries are requests from journalists, bloggers, podcasters, or other media outlets for information, interviews, or comments from your organization. They can be an opportunity to showcase your expertise, raise your profile, and build trust with your audience.

Media lists can be expensive. According to Prowly's data, media list database access starts at around $258/mo (Prowly subscription) and goes up to $7,200-$10,000 monthly for subscriptions to tools like Muck Rack or Cision. Those are estimates, and major subscriptions' prices vary based on size and industry.

Can you buy a media list? ›

Searching for relevant media outlets and journalists can be extremely time-consuming, especially if you're new to PR or a specific industry. Buying PR lists happens to be the easiest and quickest way of finding media contacts, which saves you a lot of time in the long run.

The average price of a Muck Rack subscription is around $10,000 per year. The most expensive Muck Rack plans can cost $25,000 annually—or more! More affordable all-in-one PR tools, like Prowly, starting at $258/month, are available.

Look on the media outlet's website for an email address.

Find the organization's website and search for an “About Us” or “Contact” tab. Most news organizations publish an email or phone number for tips on stories. Use this email or phone number to contact the press and tell them about your story.

Why do people make contact lists? The short answer is this: Contact lists make communication more efficient and remove the hassle of having to remember the personal details or phone numbers of dozens or even hundreds of people.

A media list, also called a press list or a contacts list is a document that outlines the names, job titles, email addresses and contact details of journalists, reporters, media organisations and influencers that you want to share your press release or pitch with.

Media lists can be expensive. According to Prowly's data, media list database access starts at around $258/mo (Prowly subscription) and goes up to $7,200-$10,000 monthly for subscriptions to tools like Muck Rack or Cision. Those are estimates, and major subscriptions' prices vary based on size and industry.

A document listing journalists, reporters, media influencers, bloggers and other media contacts, media lists help guide research, define the target audience and create long-lasting relationships with reporters and relevant media contacts.