In the Community | GEICO (2024)

FAQs

What is the slogan of GEICO? ›

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

Filing an insurance claim with Geico can be challenging, especially if the insurance adjuster is refusing to offer you a fair settlement.

What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

GEICO stands for the Government Employees Insurance Company, and when it was founded in 1936 by Leo and Lillian Goodwin. At the time, their mission was to provide auto insurance to – as you might have guessed – government employees.

The GEICO Caveman Enters the Scene

The Caveman First Appears on TV with the "So easy a Caveman can do it" ad campaign.

The GEICO Gecko's real name is Martin, named after the advertising agency that created him. This character is so beloved that GEICO is working hard to protect his good name.

Geico is off the hook, at least for now, from paying $5.2 million to a Missouri woman who alleged she contracted a sexually transmitted disease in a car insured by the company. The Missouri Supreme Court on Tuesday ruled unanimously to overturn a lower court's ruling that favored paying the woman.

Key Takeaways: Geico is best for you if you're simply looking for the cheapest option, as the provider has a cheaper average rate estimate in 82% of states across the U.S. Progressive is best for you if you're looking for more coverage options, add-ons and customizations.

Geico generated an underwriting profit of $3.6 billion last year, compared with a loss of $1.9 billion in 2022. But that higher profit came at a cost. Geico had the largest decline in market share among the top 10 U.S. auto insurers. It appears to have shed unprofitable business.

Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis, based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since 1950.

What does the Gecko from GEICO say? ›

Gecko: "Good Driver Discounts: Now That's The Stuff.” Boss: How 'bout this? Gecko: "They're The Bee's Knees?”

Insurance company Geico consistently communicates its brand promise, “15 minutes or less can save you 15% or more on car insurance. Some may say that it's masterful because it: Publicly communicates to prospective and existing customers what to expect.

Updated our slogan to, “For a great low rate, go with The General.” Our logo and character evolve with a fresh and modern look!