Importance markers in Gmail - Gmail Help (2024)

Gmail uses several signals to automatically mark your emails as important or not important.

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How Gmail decides which emails are important

Gmail uses several signals to decide which messages to automatically mark as important, including:

  • Whom you email, and how often you email them
  • Which emails you open
  • Which emails you reply to
  • Keywords that are in emails you usually read
  • Which emails you star, archive, or delete

To see why an email was marked as important, hover over the importance marker Importance markers in Gmail - Gmail Help (1).

Note: If an email was marked as important but you don't want it to be, click the importance marker Importance markers in Gmail - Gmail Help (2)to change it. This also helps Gmail learn which emails you think are important.

See your important emails

Next to emails that Gmail thinks is important, you'll see a yellow Importance marker Importance markers in Gmail - Gmail Help (3). If an email hasn't been marked as important, the marker will be empty.

To see all your emails that are marked as important, search Gmail for is:important.

Change your importance marker settings

Don't use past actions to predict which emails are important

  1. Using a browser, open Gmail. You can't change this setting from the Gmail app, but the settings you choose on your computer will apply to your app too.
  2. In the top right, click Settings Importance markers in Gmail - Gmail Help (4)Importance markers in Gmail - Gmail Help (5)See all settings.
  3. Click the Inbox tab.
  4. In the "Importance markers" section, select Don't use my past actions to predict which messages are important.
  5. At the bottom of the page, click Save Changes.

Hide importance markers in Gmail

  1. Using a browser, open Gmail. You can't change this setting from the Gmail app, but the settings you choose on your computer will apply to your app too.
  2. In the top right, click Settings Importance markers in Gmail - Gmail Help (6)Importance markers in Gmail - Gmail Help (7)See all settings.
  3. Click the Inbox tab.
  4. In the "Importance markers" section, select No markers.
  5. At the bottom of the page, click Save Changes.
Importance markers in Gmail - Gmail Help (2024)

FAQs

Importance markers in Gmail - Gmail Help? ›

See your important emails

How to put high importance in Gmail? ›

Have mail sorted by priority
  1. On your computer, go to Gmail.
  2. To configure your inbox, go to the top right, then click Settings .
  3. In the "Inbox type" section, select Priority Inbox.
  4. To customize priority inbox setting, click Customize.
  5. Choose the inbox sections you want to show. Save Changes.

How do I insert an important symbol in Gmail? ›

By default, Gmail offers labels such as Work, Social, Update, etc. To create a new custom label, click on the “Create new” option and enter the name of the label, such as urgent or important. Once the labels are created, simply right-click on an email and mark it as important or urgent.

How do I stop emails from going to an important folder? ›

At the top of the Subscribe window, select your Gmail account. Navigate to your Important folder, and remove the checkmark beside it. The Important folder will be within a folder called [Gmail] or [Googlemail]. Go to the Settings panel for your account.

How do I get rid of important markers in Gmail? ›

Hide importance markers in Gmail
  1. Using a browser, open Gmail. ...
  2. In the top right, click Settings. ...
  3. Click the Inbox tab.
  4. In the "Importance markers" section, select No markers.
  5. At the bottom of the page, click Save Changes.

What is the important box in Gmail? ›

The "Important" folder is not, in reality, a separate folder, but a label that Gmail applies to specific messages based on your personal reading (or sending) history.

How do you mark an email as high importance? ›

Click the New Email (or New Message) button from the Home tab in the toolbar. Click the red exclamation mark (High Imprtance) in the Message tab under the Tags section.

How do I change important settings in Gmail? ›

If you don't want emails getting marked as important, go to mail settings > inbox – disable Importance markers, and then set up a new filter.

What is high priority notification in Gmail? ›

Tip: High priority emails will override any other notifications settings you've made for certain labels. Turn email notification sounds on or off. Open the Gmail app .

How do I create an important tab in Gmail? ›

Turn Your Important Labels Into Tabs

It only takes two clicks to move your labels to the top of your inbox! Hover the cursor over your favorite Gmail label and click the three dots to open the “labels option” menu. Select Add to tabs, and your label will now be more visible in your inbox.

How to star the important emails and tag them as important? ›

How to star important emails in Gmail
  1. Open Gmail in your web browser.
  2. Go to your inbox or view the list of emails in a label or search results.
  3. Find the email you want to star.
  4. Click the empty star icon next to the sender's name or subject line. The star will turn yellow, indicating the email is now starred.
Jan 19, 2024

How do I star important emails on Gmail? ›

Star an email
  1. On your computer, open Gmail.
  2. From your inbox, go to the left of the message, then click Star . If the message is open, click More. Add Star.
  3. If you have multiple stars, keep clicking the star icon until you see the one you want to use.

How does Gmail decide which emails are important? ›

Gmail decides what you're likely to classify as important and places those emails in the Important and Unread section using criteria such as how you treated similar messages in the past, how the message is addressed to you, and other factors.

How to stop emails going to important in Gmail on iPhone? ›

Under Settings > Inbox > Importance markers - select no markers. This should stop emails getting that marker and also hide that folder. Sounds like you are talking about an imap gmail account. Gmail keep all your emails both incoming and outgoing in the 'All Mail' folder.

What is the importance of Gmail labels? ›

Labels can help you sort your emails into different categories, such as work, personal, projects, or newsletters. You can create as many labels as you want, and customize their colors and names. You can also nest labels under other labels, creating a hierarchy of subfolders.

Why do we use symbols in Gmail? ›

The symbol "@" just stands for the word "at". Historically speaking, the email address structure is "[email protected]", where: "gmail" was a particular computer or device. "com" is a category to which this computer is assigned.

Are dots important in Gmail? ›

Adding dots doesn't change your address, so dots aren't why you got someone else's mail. Instead, the sender probably mistyped or forgot the correct address. For example, if someone meant to email [email protected] but typed [email protected], the message went to you because you own [email protected].

What is the importance of Gmail? ›

Gmail is a free email service provided by Google. In many ways, Gmail is like any other email service: You can send and receive emails, block spam, create an address book, and perform other basic email tasks. But it also has some more unique features that help make it one of the most popular online email services.

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