Having a clear understanding of earnings potential is important, especially if you are researching career paths or considering changing jobs. If you're one of those people, and you're curious what kind of salary influencers make, you've come to the right place.
Using data from Lightcast,™ the Best Adult Colleges and Careers Guide has compiled rich information about salary for influencers and related jobs, including details about average compensation, salary trends and job growth. We've also gathered advertised salaries from actual job postings to provide insight into what employers of influencers are offering as compensation.
Keep reading to learn more about how much influencers can expect to make in the United States.
At a Glance: Salary & Jobs for Influencers
Jobs
Median Salary
Job Posting Demand
5,002
$45,406
4,461
According to data from 2022, there were about 5,002 positions for influencers in the United States. In terms of salary, the national median salary for influencers was reported to be $45,406. Additionally, when examining job demand, employers across the country posted 4,461 job postings related to positions for influencers.
How Much Money Do Influencers Make?
Median salary is just one data point. To build a better understanding of how much money influencers and related positions can expect to make in the United States, it can be helpful to look at the full range of compensation for those jobs.
Let's look more deeply at data that was reported to the U.S. Bureau of Labor Statistics (BLS) for detail into the lowest and highest salary earnings for influencers.
Annual Salary for Influencers
According to the BLS, the lowest earners for influencers and related professions earned about $29,349 per year in 2022. Meanwhile, at the other end of the spectrum, the highest earners made about $72,654 annually.
As mentioned previously, the median salary for influencers in the United States in 2022 was $45,406.
Annual Salary Range For Influencers In 2022
Hourly Salary for Influencers
The BLS also breaks down compensation for influencers by hourly salary, and the median average hourly pay for influencers in 2022 was $22. Lowest hourly earners took home $14 while the highest reported hourly salaries for influencers was $35.
Hourly Salary Range For Influencers In 2022
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Advertised Compensation for Influencers
Data from the BLS is one way to dig into compensation for influencers, but another way to build a more real-time understanding of salary is to look at actual job postings and see what compensation organizations are currently providing to fill open positions for influencers.
Keep in mind that salary data is not included in every job posting, so the information compiled here is reflective of the data available through Lightcast.™
Annual Salary from Job Postings for Influencers
Advertised Annual Salary
$
$47K
MEDIAN ADVERTISED SALARY
Based on 741 advertised salary observations (17% of the 4,461 matching postings).
During a review of 2,081 job postings related to influencers, advertised salary was included in 741 of them, which was 36%. Based on those postings, the median advertised salary for influencers was $46,976 per year.
Hourly Salary from Job Postings for Influencers
Advertised Hourly Salary
$
$23/hr
MEDIAN ADVERTISED SALARY
Based on 741 advertised salary observations (17% of the 4,461 matching postings).
A similar analysis of job postings provides insight into advertised hourly salary for influencers. Based on 17% of postings with advertised compensation, the median hourly salary for open positions for influencers in the United States is about $23.
Salary Trend for Influencers
If you're thinking about pursuing a career in the field, you may want to understand how compensation has changed over time for influencers. The chart below provides a snapshot of advertised salaries over the past three years.
Based on compensation data that was included in job postings for influencers dating back to September 2019, advertised salaries for influencers have decreased 1%.
Advertised Wage Trend For Influencers
What's the Job Growth for Influencers?
Another data point that someone thinking about a career path should consider is whether or not jobs are expected to see growth in the future. The chart below looks at projected employment for influencers over the next 10 years.
According to the data obtained through Lightcast,™ there were 5,001 jobs for influencers in the United States in 2022. By 2032, it is expected that about 285 jobs will be added. That's a 5.7% increase over the next 10-year period.
Employment Projections For Influencers
Additional Links
Ready to dig deeper into career information about influencers? Visit our other pages focused on salary and education for influencers.
What do influencers do?
Influencers: How do you become one?
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The Best Adult Colleges and Careers Guide has compiled data for dozens of in-demand jobs. Explore our full catalog of occupation data by visiting the link below.
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