Google AdMob revenue may fluctuate based on criteria such as the user’s location, User Performance, Ad Placement, Fill Rates, User Device Type, and so on. eCPM (effective cost-per-mile) varies depending on the country of origin. The average eCPM in India ranges from 0.50 USD to 2.00 USD. Also, the eCPM changes according to the type of Ad; there are four types of ads: interstitial ads, banner ads, rewarded ads, and native ads.
Compared to eCPM, CPM (cost-per-mile) is the projected profits you would receive for every 1000 impressions. CPM gets determined by multiplying (expected earnings/number of requests) by 1000.
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AdMob Rewarded Video Ads Revenue
According to the IAB, this ad format gets preferred by more than 80% of consumers. It’s also the most common method of advertising for game publishers. According to a recent analysis, advertisers could expect eCPM rates to range between $10 and $50 per 1,000 impressions. The analysis also claims that, of all the forms of mobile video ads, rewarded video ads have the highest eCPMs. The United States has the largest market share for rewarded video ads. In 2022, the average eCPM in Android was about $10.16.
AdMob Rewarded Video eCPM India
In 2022, the average rewarded video eCPM for Indian traffic was roughly 1.50 USD for Android. This rate is expected to rise because the new ad format has only been in use for a few years, and adapting will take time in developing countries like India. While this is true in India, the equivalent value in the United States is roughly $13.
AdMob Banner Ads Revenue India
In India, the eCPM for AdMob banner ads on Android was roughly 10 cents.
AdMob Interstitial Ads Revenue
Interstitials, a popular form of mobile advertising, generated impressive eCPM rates in several countries in 2022 and 2023. In the United States, Interstitials brought in the highest eCPM rate of $15.26, followed by South Korea and Australia with $10.60 and $10.28, respectively.
Moving on to 2023, the eCPM for Interstitials in the United States fluctuated from $15.55 in December to $15.26 in March, while Australia closely followed with an eCPM value of $12.29. Meanwhile, South Korea’s eCPM rate for Interstitials stood at $11.21.
AdMob Interstitials Revenue India
In India, Interstitials had an eCPM of about $1.10 on Android during the first quarter of 2023. This highlights the growing popularity of Interstitials as a mobile advertising format in emerging markets such as India.
Limitations of Google AdMob Mediation
Publishers need to register unit ids and create and register with all the networks they wish to bid for the ad unit per unit inside Google AdMob. AdPumb compensates for this constraint on AdMob’s behalf. AdPumb shortens the time it takes publishers to register and tweak the units. AdPumb effectively automates all these activities to provide publishers with peace of mind. Publishers need to connect our SDK with the app code to get started!
Publishers may gain all the benefits of this easy step by unlocking the world of ads. Compared to AdMob, AdPumb offers higher fill rates and eCPMs, resulting in 1.5-2x higher income. It’s a win-win situation for publishers. At AdPumb, we think that saving time for publishers means more time to work on their apps! What more could you want? Subscribe to AdPumb today to have access to infinite demand through powerful mediation!
AdMob mediation is a powerful tool that allows publishers to serve ads from multiple ad networks to maximize their revenue potential. However, there are some limitations to AdMob mediation that publishers should be aware of:
- Limited ad network options: While AdMob supports mediation with multiple ad networks, the number of available ad networks may be limited compared to other mediation solutions.
- Ad network restrictions: AdMob mediation may not support certain ad networks that have specific restrictions or requirements, which can limit the available options for publishers.
- Mediation delays: Mediation can sometimes lead to delays in ad serving and result in slower page load times for users, which can negatively impact user experience.
- Lower fill rates: Mediation can sometimes result in lower fill rates, which can lead to reduced ad revenue.
- Technical complexity: Setting up AdMob mediation can be technically complex, and publishers may require assistance to properly integrate their ad networks and optimize their setup.
AdMob Banner Ads eCPM
The United States has the highest eCPM for in-app banner ads in Android applications as of June 2022, hitting 0.61 US dollars. Canada came in second with a reported eCPM of 0.45 USD, while Australia came in third with 0.41 USD.
What Makes AdPumb Mediation Different Compared to AdMob?
AdPumb mediation provides you with over 3000 demand partners that can supply yield and demand. AdPumb assures that you always receive the highest-paying advertiser by dialling all participating networks simultaneously and having them bid on your ad unit. That’s why AdPumb known as the best AdMob alternative.
How can AdPumb Mediation Help Applications Generate more Revenue?
AdPumb mediation enhances revenue and reduces the time you need to spend monitoring your monetization solutions. Compared to industry heavyweights like Google AdMob, this time is near zero because AdPumb does mediation without you having to lift a finger. AdPumb takes care of it! You get more with automatic mediation without changing the app’s experience or adding additional units.
If you’re still not persuaded, consider our partners, who realized a 2X revenue uplift in a short time while making no modifications to the app or increasing the number of ad units. Success stories for Ryn VPN, CricHeroes, and SPL VPN can be found here!
Frequently Asked Questions
The revenue paid for 1000 views is known as eCPM, and it is one of the most important KPIs in AdTech. This value may get attributed to many ad formats in 2022, namely banners, interstitials, and rewarded ad types. For in-app banner ads in Android applications, the highest eCPM was $0.61. During 2022, eCPM values for rewarded ads varied from $1.59 to $10.96, while for interstitials, the highest value reported was $11.06.
Interstitial ads, when used correctly, may be a terrific method to monetize your app. In most tier 1 markets, developers may expect eCPMs ranging from $10 to $20 if they use playable and video interstitials. The average eCPM for an interstitial ad might range between $4 and $6.
Several things influence the answer. The first thing to think about is the revenue strategy for your app. Is it to make revenue from people who click on ads? Do you intend to rely on in-app purchases instead? What about a hybrid design? Next, how popular do you think your app will be? To put it another way, how actively will you advertise it? Will you market it naturally as well as through ads?
The degree of user involvement in your app is the next factor that needs evaluation. If you intend to rely only on ad clicks as your income model, your users must interact with the app regularly to produce enough impressions to drive ad clicks.
All the above factors will influence how much income you generate from your apps utilizing the AdMob platform.
In AdTech, the quantity of downloads does not always correspond to the amount of revenue that may get generated. The key performance indicator (KPI) used for this is DAU or the number of daily active users. DAU results in ad impressions getting logged, which results in revenue getting generated. Having DAU is not enough to boost revenue, for it is determined by eCPMs, fill rates, location, etc.
When utilizing Google AdMob, you will be paid at the end of the month after your finalised revenues reach $100 (or the equivalent). In the first few days of the month, your profits get sent to the Payments tab in your account. The account balance will then get delivered as payment.
90% of gaming applications use rewarded video ads, which gets referred to as the “hottest revenue source” on the market. Interstitial videos can be 2X as effective as rewarded video ads. So, it can be deduced that rewarded ads produce more revenue than interstitials on average.
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