Knowing how many Americans use TikTok is key to building an effective marketing strategy for your brand. Recent data shows that the number of TikTok users worldwide is set to rise by 6.7% in 2024, to 2 billion.
If your business targets consumers in the United States, a more relevant piece of data to know is how many people in the US use TikTok. In this post, we’ll delve into how many Americans use TikTok and look at a breakdown of the social network’s popularity by age range.
How many people in the US use TikTok: Table
Year | Number of TikTok users in the US | Annual change |
2023 | 102.3 million | |
2024 | 107.8 million | +5.4% |
2025 | 113.2 million | +5.0% |
2026 | 117.1 million | +3.4% |
2027 | 121.1 million | +3.4% |
How many Americans use TikTok in 2024?
According to the latest figures, the number of US TikTok users is forecast at 107.8 million in 2024. This is a 5.4% annual increase—the largest growth rate analysts expect from 2023 to 2027.
TikTok is ranked as one of the fastest-growing social media platforms in the country, and the number of TikTok users there has risen significantly in recent years. In 2023, there were 102.3 million people using TikTok.
A list ranking TikTok users by country also shows that the US is also home to one of the largest numbers of TikTok users, second only to Indonesia.
How many TikTok users are there in the US: 2025–2027 forecast
Analysts expect the number of TikTok users in the US to continue rising for at least three more years, albeit at a slower pace.
In 2025, this is set to grow by 5%, to 113.2 million. An annual increase of 3.4% is forecast for 2026, which will bring the total number of US TikTok users to 117.1 million. Another 3.4% rise is projected for 2027, by when there are expected to be 121.1 million TikTok users.
In the forecast period of 2023 to 2027, the number of people using TikTok in the US is set to rise by a total of 18.8 million. This represents an overall increase of 18.4% and an average annual growth rate of 4.3%.
TikTok users in the US: Popularity by age range
Age range | Percentage of US adults in this age range who use TikTok |
18–29 | 62% |
30–49 | 39% |
50–64 | 24% |
65+ | 10% |
A separate survey shows that TikTok is especially popular among young adults, with nearly two-thirds of the US population aged 18 to 29 claiming to have ever used the social network.
The data shows that TikTok’s popularity falls with age. Just 39% of adults between 30 and 49 years old use the social network. This figure falls to 24% for the 50 to 64 age range and just one in 10 US adults aged 65 and above is a TikTok user.
Before you jump into marketing on the platform, you may want to look into other key TikTok statistics besidesthe number of TikTok users in the US to help craft your strategy. For instance, 14.8% of US social media users list TikTok as their favorite social network, and there are more female TikTok users (54.4%) than male users (45.6%).
![How Many TikTok Users Are in the US? [Updated Jun 2024] (2024)](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8/h8AAvMB+NzmkbcAAAAASUVORK5CYII=)