In recent years, Google has become the go-to source for consumers seeking information about businesses, from local bakeries to multinational corporations. Google’s platforms, particularly Google My Business and Google Business Profile, play pivotal roles in how businesses appear online. However, with Google’s recent branding and platform changes, there’s been some confusion about Google My Business and Google Business Profile. Are they the same? Did one replace the other? This article demystifies these platforms, highlighting the differences and what they mean for your business.
Understanding Google My Business
Google My Business (GMB) was introduced by Google as a free tool designed to help business owners manage their online presence across Google, including Search and Maps. It allowed businesses to create a profile where they could add vital information like their business name, location, opening hours, and photos. GMB was also a hub where businesses could interact with customers through reviews, answer questions, and post updates or offers.
GMB was especially beneficial for local SEO, helping businesses appear in local search results and the coveted “Local Pack” — the box displaying a map and three business listings related to a search query. It became an essential tool for digital marketing strategies, particularly for small and local businesses aiming to increase their visibility online.
Transition to Google Business Profile
In late 2021, Google announced a significant change: Google My Business was being rebranded to Google Business Profile. This transition was more than just a name change; it signified a shift in how businesses manage their profiles and interact with Google’s services. The rebranding aimed to streamline the process of managing business information directly from Google Search or Maps, making it easier and more intuitive for small business owners.
One of the major changes was the move away from the GMB app and website as the central hub for managing business profiles. Instead, businesses could now update their profiles, respond to reviews, and post updates directly from Google Search and Maps. This was part of Google’s effort to integrate business profile management into its core services, reducing the need for a separate platform or app.
Key Differences
1. Platform Integration
2. Ease of Access
3. Focus on Small Businesses
4. Feature Enhancements
What This Means for Your Business
The transition from Google My Business to Google Business Profile is part of Google’s broader effort to simplify how businesses manage their online presence. For business owners, this means:
Conclusion
While the names Google My Business and Google Business Profile might suggest two distinct platforms, the reality is that Google Business Profile is the evolution of Google My Business. This change reflects Google’s commitment to integrating business profile management into its core services, making it easier for businesses to stay connected with their customers. For businesses, the focus remains on providing accurate, timely information and engaging with customers through reviews and updates to enhance their online presence and visibility in local search results.