Benefits of using a Business Profile (2024)

More people search for businesses online than anywhere else, so it's important to make sure your local business listing can be easily found on Google and Google Maps. With a Business Profile, creating a great listing takes just a few minutes and doesn’t cost a thing.

Edit your listing and speak for yourself

Your business probably already shows up on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing soon after you verify them through your Business Profile. Also, you can add notifications.

Practical and easy to manage

Your Google local business listing is an easy way to maintain an online presence even if you don’t have a website. You can visit your Business Profile anytime to edit your information or see how many people have seen and clicked on your listing.

Premium options, all for free

Make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase.

Create your listing today using a Business Profile by following the walkthrough below.

Signing up for a Business Profile is simple

If you own a business, you probably know the basics. You can add extras like photos and descriptions if you have them handy, or come back to add them later.

At the end of the sign-up, we'll ask you to verify your submission by phone or postcard. We do this to make sure that only the right people are able to change any public data about your business.

Understand and expand your presence

Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps.

Okay, let's learn more about getting started on your Business Profile.