Goodbye, free returns | CNN Business (2024)

New York CNN

If you’re thinking of sending back a disappointing gift you just received over the holidays, the return may bring even more disappointment.

Americans have grown accustomed to free returns, but a growing number of retailers are charging fees as returns squeeze retailers’ bottom lines.

Macy’s, Abercrombie, J. Crew, H&M and other companies have all added shipping fees for mail-in returns.

And it’s not just the big mall brands, either. Eighty-one precent of merchants are now charging a fee for at least some methods of returns, according to Happy Returns, a logistics company that specializes in returns.

Amazon has started charging customers a $1 fee if they return items to a UPS store when there is a Whole Foods, Amazon Fresh grocery store or Kohl’s closer to their delivery address. (Amazon owns Whole Foods and Fresh, and has a partnership deal with Kohl’s.)

Amazon also recently started flagging “frequently returned” products on its website. Amazon is adding the badge to product listings on items with “significantly higher return rates for their product category,” a spokesperson said.

Return rates have spiked in recent years as shoppers buy more online. Shoppers are likelier to return purchases they haven’t seen or tried on in person, experts say.

Customers sent back nearly 17% of the total merchandise they purchased in 2022, totaling $816 billion, according to data from the National Retail Federation. That was up from 8% in 2019.

Companies have to cover costly shipping fees in order for customers to send their products back. Those items sometimes wind up back in retailers’ warehouses or on shelves. Stores then have to mark down returned goods to sell them, further squeezing their profit. All of that hurts companies’ profit.

More often, returned products can end up inliquidation warehouses or even landfills, which are an environmental threat.

In some cases, stores are letting customers keep their returns instead of sending them back – low-priced bulky items like furniture, kitchen appliances, home decor, baby chairs, walkers, strollers and other items where it’s costly for the retailer to cover the shipping cost for the return.

Americans increased their spending this holiday season, but at a slower pace than last year. Retailsalesincreased 3.1% from Nov. 1 to Dec. 24 compared with the same period a year earlier,according to data released Tuesdayfrom Mastercard SpendingPulse, which measures in-store and onlineretailsalesacross all forms of payment.

Goodbye, free returns | CNN Business (2024)

FAQs

Goodbye, free returns | CNN Business? ›

Americans have grown accustomed to free returns, but a growing number of retailers are charging fees as returns squeeze retailers' bottom lines. Macy's, Abercrombie, J. Crew, H&M and other companies have all added shipping fees for mail-in returns. And it's not just the big mall brands, either.

Is Amazon stopping free returns in 2024? ›

On June 1, 2024, the updated returns processing fee will go into effect for products with high return-rates (except apparel and shoes). This was announced as part of the 2024 US fee changes. Fee charges will occur after the close of each three-month period.

Is Amazon going to stop doing free returns? ›

A $1 fee will be added if customers have another free return option that's the same distance away or closer, Business Insider reported. However, A free option is still available. “We always offer a free option for customers to return their item,” Amazon spokesperson Steve Kelly wrote to Insider by email.

How do I offer free returns? ›

Here are some ideas of how you can segment your return policy to offer free returns for select products and situations:
  1. Offer free return shipping for only full price items.
  2. Offer free return shipping during the holiday season.
  3. List items as Final Sale.
  4. Offer different return shipping depending on item category.

Are free returns ending? ›

Clearing excess inventory helps retailers avoid destroying returns and dumping them in landfills. In essence, the era of universal free returns is likely over.

Why is Amazon charging for free returns? ›

Starting on June 1, 2024, Amazon will implement a returns processing fee for products with high return rates across all categories, excluding apparel and shoes. This fee aims to cover the operational costs of returns and encourage a reduction in waste.

What are the new Amazon rules for 2024? ›

Beginning June 1, 2024, Amazon is going to assess a returns processing fee for high-return rate products in all categories, excluding apparel and shoes. Here's the Amazon announcement: The fee will only apply to products that have return rates above a threshold specific to each category.

Is Amazon cracking down on returns? ›

In recent years, Amazon has been cracking down on what it deems as excessive returns, suspending sellers who it believes are abusing the return policy. Sellers who are suspended for excessive returns are typically notified by Amazon via email, and the suspension can be temporary or permanent.

Why is Amazon charging $1 for UPS returns? ›

According to Amazon, the new fee is part of an effort to trim returns costs and rely on UPS less. But there are ways to avoid it. Free returns are still being fielded at other drop-off locations — including Whole Foods, Kohl's and Amazon stores.

What is Amazon replacement with free return? ›

A replacement order, with the same shipping speed as the original item, will be created. You'll need to return the original item by the 'Return By Date' provided to you at the time of return creation to avoid being charged for keeping both the original and replacement items.

What stores are doing away with free returns? ›

Macy's, Abercrombie, J. Crew, H&M and other companies have all added shipping fees for mail-in returns. And it's not just the big mall brands, either. Eighty-one precent of merchants are now charging a fee for at least some methods of returns, according to Happy Returns, a logistics company that specializes in returns.

What are the cons of free returns? ›

Free Returns Can Inspire Return Fraud

A notable downside of a free returns policy is its potential to encourage return fraud. This can manifest in several forms, such as 'wardrobing,' where customers buy items with the intention of using them briefly before returning.

Does offering free returns increase sales? ›

Increase brand loyalty

In a survey by Klarna, 86% of online shoppers agreed that they are more likely to return to online merchants who offer free returns and 75% said that they will buy more over time if free returns are offered.

Are Amazon returns no longer free? ›

Returns are always free. If you're considering a purchase but are really worried it won't qualify for free return shipping if it doesn't work out, order it through Alexa. Physical merchandise ordered through voice-shopping with Amazon's digital assistant always comes with free returns, regardless of the reason.

Why do companies offer free returns? ›

Fifty percent of consumers ditch a purchase due to a lack of convenient return options. Label-free and package-free returns eliminate these challenges and simplify the process. According to 87% of consumers and 99% of retailers, free returns are most important to shoppers.

Why did Amazon change their return policy? ›

In recent years, Amazon has changed its return policy for customers and sellers. These changes aim to streamline processes, enhance customer satisfaction, and maintain a balance between flexibility for buyers and security for sellers.

What is Amazon Prime Day 2024 return policy? ›

Deadlines for Returns in 2024

As previously noted, most items can be returned within 30 days for a full refund. However, there are exceptions to this rule that you should be aware of: Electronics: Items such as laptops, tablets, and cameras must be returned within 14 days of delivery.

Does Amazon still have free return shipping? ›

About Free Returns - All return-eligible items, weighing under 50 lbs and sold by Amazon, have at least one free return option.

Does Amazon still ban for returns? ›

Most of the time, a warning about too many returns is enough to keep shoppers from going overboard. However, Amazon may use its discretion on a case-by-case basis to occasionally ban shoppers from Amazon if they are abusing the return policy.

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