Early Stage Investors - The Current State of Early-Stage Startup Investing (2024)

If you found the late-90’s Dot Com bubble confusing, buckle up for the current state of the VC market. The venture capital industry has undergone rapid changes in the past five years, and many are left wondering what’s next as investors are more selective than ever.

Let’s look at last year alone. According to a recent study:

  • In 2017, there was $84.2 billion in deal value (the most since the Dot Com era), which was allocated to a total of 8,076 deals across the board.
  • While deal value was up, deal volume actually decreased.
  • Less than one percent of the deals took up 23 percent of the total VC investments and more than 50 percent of those deals consisted of $50 million or more.
  • Additionally, in 2017, only 769 exits were completed, lowest number since 2011. However, exits are increasing, with 2017 hitting highest median exit amount in a decade and highest year-over-year increase ever.

There is a direct correlation between the drop in exits and the rise in mega-round funding, meaning companies are staying private longer — and need the necessary funding to make it to a liquidity event. This shift poses a challenge for VCs. They now have to continue funding business well beyond their optimal return curve so companies can continue operation, which is stressing the term limits of their funds.

With the focus shifting to more developed deals, what does the future look like for early-stage startups and investments?

Before we look into our crystal ball, let’s review how early-stage companies gain capital from the traditional venture model.

Understanding the Early-Stage Investment Process

First, early-stage founders must decide if they’ll pursue outside capital for expansion and product validation or if they’ll attempt to go at it alone. Typically, most startups generate enough capital for the earliest stages of development and then seek outside investment. The early-stage investment hierarchy consists of four well-defined stages:

  • Stage 1: At this stage, founders invest their own funds into ensuring their passion project comes to life. They’re using the funds to build out their proof of concept and a business plan.
  • Stage 2: After building out the pilot product, as well as a roadmap to what growth looks like for their company, founders seek out friends, family, and as a great investor once mentioned, fools for their next round of capital. Typically, at this stage entrepreneurs need to continue testing the idea and hone in on the specific problems the product solves.
  • Stage 3: This is where things get exciting as an entrepreneur. The company at this point will continue to raise money from friends, family and fools with the intent of bringing the business to a point of early market validation. During this time, founders are focusing on creating a more robust prototype of the product and business. Stage 3 is important because this lays the foundation of attracting investors, which leads us to stage 4…
  • Stage 4: The next source of available capital for early-stage companies are angel investors. Typically, angels provide the bulk of early-stage funding for startup companies, and networks of these investors can be found throughout the U.S., Asia and Europe. On average, angels allocate around $25-$50k per deal and the networks themselves invest around $250k per deal. In order for a founder to raise more than $250k, they would need to syndicate across multiple angel networks.

Angels and angel networks do more than provide startups with access to a variety of investors. They also serve as a resource for the investors, giving angels a platform to source deals, get support on due diligence, mentor early-stage companies and provide capital.

There’s a new class of investors that early-stage founders can research called super angels. Super angels (also known as micro-VCs) invest in startups, write bigger checks and have a robust network of relationships that can help cover the $1 million threshold of a seed round. In some cases, the lead super angel continues to support the company as it hits major milestones and needs further capital.

The early-stage investment dynamic has seen its fair share of transformation over the years, but understanding how traditionally early-stage companies seek capital will help us understand the challenges they’re facing in the current market.

How Mega-Rounds Impact Early-Stage Investment

Increased inflow of capital into a market is typically a good thing. Too much money, however, is a problem. Given this dynamic, it’s fair to expect that when more money is invested into VCs, the size of checks they’ll write will also grow, causing the funds to move upmarket. At this point, there is greater capacity to absorb the influx of capital.

In theory, if capital increases and the number of deals increases, the market will continue to grow and valuations will rise over time based on company fundamentals.

Unfortunately, the number of deals is actually shrinking. This, combined with a growing deal value, means investors will primarily focus their investments into one arena: late-stage deals.

For an early-stage company to even be considered for allocation in this current state, they need to prove growth metrics and their viability of churning high valuations. This is making it nearly impossible for early-stage companies to break through the threshold of stage 3 in the traditional investment process.

With angels limited ability to fund beyond seed rounds, early-stage companies, entrepreneurs and founders lack the necessary resources to make it through the “Valley of Death.” Without adequate funding, companies are unable to fund growth, commercialize and hire the right talent.

Why Early-Stage Investors Should Focus on Venture Development

While early stage investing is facing uncertainty, that doesn’t mean investors should write off all early-stage investments entirely. Rather, investors should focus on “venture development” investments. Venture development is a model that focuses on early-stage companies that have smaller funding needs and a high chance of significant returns without the need for large rounds.

Venture development focuses on the following:

  1. Leverage Existing Research: This tactic seeks out companies and technologies that have been vetted by leading research institutions and are reinforced with significant R&D investments. Since the technologies from these early-stage organizations are developed through universities, shareholders can expect less dilution as operating the business costs less. To find organizations that are heavily supported, investors should leverage the vetting process of a Startup Nursery.
  2. Heavy Involvement: According to the Kaufman Foundation, strong due diligence and heavy involvement are key determinants of future returns. The venture development model is set for success if investors are heavily involved in the launch and operations of the business. Becoming personally invested will ensure that the business will succeed as there will be more at stake. Additionally, the model permits investors to achieve founder level equity — which is rare in traditional VC.
  3. A Look Beyond the Coasts: Investors are just beginning to penetrate the innovation that is being harbored in the Midwest, and there is untapped potential waiting to disrupt markets. The Midwest – the largest economic region – takes 25%of total US R&D investments, but less than 4%of venture capital investments are allocated to the region. In comparison, California in attracts55%of VC investments. With breakthrough technology, access to world-class talent and other resources at the fraction of the costs of the coasts, Midwest early-stage businesses are positioned to grow with less funding. This means high ROI for investors.
  4. Build to Exit: Given the current exit dynamics, the venture development model poises early-stage companies to become acquisition targets. Keeping in mind a clear “build to sell” focus, these companies are fast-growing but attractive to potential acquirers within their respective market.

Currently, the VC industry as a whole is in a difficult position, and the traditional VC model as well as early-stage companies will suffer if deal and exit volume continues to decline. The venture development model is poised to help early-stage companies, all while reducing risk and shareholder dilution for investors. Without shifting focus, the venture capital industry will continue to underperform.

Other advice for startups seeking funding:

The Venture Capital Community Gets an Online MakeoverBiggest Lessons I Learned While Building Past Startups - Interview with Emanuel F. BarrosA Look Ahead at Venture Capital in 20163 Reasons to Invest More in Main Street - Startup Hubs Outside of Silicon Valley

Flavio Lobato

Flavio Lobato is Principal and Co-Founder of Ikove Capital Partners. Previously, he was an Executive Director at Liongate Capital Management, a $7 billion alternative investment manager based in London and New York. He was also a founder and CIO of Swiss Capital Asset Management in Lugano, managing over $1.5 billion in hedge fund investments for institutional clients. Prior to that, he was a VP at Goldman Sachs & Co. and a Director at Credit Suisse First Boston. He is a student advisor to the Harvard Innovation Lab (I-Lab) and Co-Head of Fintech for Harvard Angels of NYC.

Early Stage Investors - The Current State of Early-Stage Startup Investing (2024)

FAQs

How do investors evaluate early stage startups? ›

Using the Scorecard Valuation Method, the investor assesses each startup based on market opportunity, product innovation, management team expertise, revenue potential, and competitive advantage.

Should I invest in early stage startups? ›

Early stage investing is not for everyone. It requires a strong business mind and the ability to forecast the future viability of an early stage company or startup. You also need to be prepared to possibly suffer unforeseen loss, but the right choice can lead to great reward.

Who are investors in early stage? ›

Early-stage investing is an asset class. Investors that adopt this strategy invest in young companies that are developing ideas, products or services in new and exciting ways. They inject capital into the early stages of the business to help it develop, grow and expand.

What are the benefits of early stage investing? ›

This stage often allows investors to enter at a lower valuation, presenting the potential for growth as the company grows and matures. Furthermore, early-stage investors may have the advantage of active involvement, contributing their expertise and network to influence the startup's trajectory.

How do early stage investors make money? ›

The world of startup investing is one sometimes touted as glamorous and lucrative for investors, but how do the investors in this market actually make money? Just like the public markets, startup investors make money by selling their shares in a company at a higher share price than they paid for them.

What should I look for in an early stage startup? ›

The first criterion is product-market fit, that is, inbound interest on the part of customers seeking the company's product as well as the ability to meet demand. Consecutive reduction of sales cycle and easy high profile hires are other factors that help seek investors' interest.

What are the risks of early stage investment? ›

There are many situations in which the company may fail, or you may not be able to sell the stock you own in the company. In these situations, you may lose the entire amount of your investment. For investments in startups, total loss of capital is a highly likely outcome.

What is the failure rate of early stage startups? ›

Approximately 30% of new small businesses fail by the end of year two, while half will fail before year five. That means roughly 70% of startups fail within their first five years of operations.

Is joining an early stage startup worth it? ›

Joining a company as an early employee has all the benefits you'd expect — equity, leading an entire function, working closely with founders, and defining your role.

How do early investors get paid back? ›

The most common way to repay investors is through dividends. Dividends are payments made to shareholders out of a company's profits. They can be paid out in cash or in shares of stock, and they're typically paid out on a quarterly basis. Another way to repay investors is through share repurchases.

How do VCs invest in startups? ›

Venture capital (VC) is generally used to support startups and other businesses with the potential for substantial and rapid growth. VC firms raise money from limited partners (LPs) to invest in promising startups or even larger venture funds.

What are early investors in a startup called? ›

Angel investors are a different breed. They are individuals who are looking to put their own money into good ideas at their earliest stages of becoming successful businesses. They are committing their own money in hopes of making a good idea a reality.

How does an early stage investor value a startup? ›

The biggest determinant of your startup's value are the market forces of the industry & sector in which it plays, which include the balance (or imbalance) between demand and supply of money, the recency and size of recent exits, the willingness for an investor to pay a premium to get into a deal, and the level of ...

Is it good to start investing early? ›

The power of compounding

So, by investing earlier, you have the opportunity to reach your financial goals sooner. The more you invest, the greater the potential impact of early investing. Likewise, the longer you're investing for, the larger the compounding effect.

What is considered early stage investment? ›

Early-stage investing funds the first three stages of a company's development. It is divided into three distinct funding types: Seed funding (seed capital)—money provided to help an entrepreneur start a business. Start-up funding—money used to help a company develop products and start marketing those products.

How to do an early stage valuation? ›

Common Valuation Methods for Early-Stage Startups
  1. Discounted Cash Flow (DCF) ...
  2. Competition Analysis (Comps) ...
  3. Venture Capital (VC) Method. ...
  4. Berkus Method. ...
  5. Scorecard Method. ...
  6. Thorough market research. ...
  7. Leveraging multiple valuation methods. ...
  8. Seeking advice from industry experts and mentors.
May 19, 2023

How do you evaluate startup performance? ›

Startup Science: The Top 7 Finance Metrics to Evaluate Performance
  1. Monthly run rate, AKA monthly recurring revenue (MRR) ...
  2. Cash burn rate. ...
  3. Customer acquisition cost (CAC) ...
  4. CAC payback period. ...
  5. Customer lifetime value (LTV) ...
  6. Gross margin. ...
  7. Cash flow.
Sep 3, 2023

How to value a pre-seed startup? ›

The rule of thumb method is the most common way to estimate the value of a pre-seed company. This method relies on using simple rules of thumb, such as "a company is worth two times its annual revenue" or "a company is worth five times its burn rate," to estimate the value of the company.

How to evaluate a startup before joining? ›

How To Evaluate A Startup Before Joining
  1. Growth potential. It's important to look at a company's potential for growth and scalability. ...
  2. Funding situation. When applying to startups, it's crucial to understand and trust their funding situation, especially at a normal staff level. ...
  3. Alignment with the CEO's vision.
Jun 14, 2024

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