Create a custom promotion - Airbnb Help Center (2024)

How-to

Host

Running a promotion is a great way to stand out in search results and drive more bookings.

Offer promotions that are true discounts

We want to make sure that you get perks for offering a deal, and that guests are getting a price that’s lower than your typical price for that specific date.

For a better chance at appearing in search results, we recommend creating a promotion for at least 7 consecutive nights. And we'll help by automatically recommending attractive promotion dates for guests

How to create a custom promotion

    Create a custom promotion on desktop

    1. ClickCalendar and select the listing calendar you want to change
    2. Click Pricing, then click Promotions
    3. Click Custom promotion
    4. Select dates on the calendar and click Next
    5. Set your discount and click Apply promotion

    Available discounts and promotions

    Sometimes a custom promotion isn’t available for your listing, or for the dates that you want. It might be helpful to check what discounts and promotions are available and how they’re applied. You can always set a lower price for specific nights when you customize your nightly price.

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    Create a custom promotion - Airbnb Help Center (2024)

    FAQs

    Create a custom promotion - Airbnb Help Center? ›

    Requirements for custom promotions

    Your listing must have at least 3 bookings, as well as at least 1 booking in the past 365 days. Dates must be unblocked at the time the promotion is activated. Dates also need to have been available for at least 28 days in order to be eligible for promotion.

    How do I set up a custom promotion on Airbnb? ›

    Create a custom promotion in the Airbnb app
    1. Tap Calendar and select the listing calendar you want to change.
    2. Tap Settings.
    3. Tap Pricing, then tap Review your promotions.
    4. Tap Custom promotion.
    5. Select dates on the calendar and tap Select these dates.
    6. Set your discount and tap Apply promotion.

    How do I make a special offer on Airbnb? ›

    To send a special offer
    1. Click Messages and open the message from your guest.
    2. Click Special offer.
    3. Under the Subtotal, enter the price you'd like to offer for the entire stay.
    4. Click Send special offer.

    How do I manage promotions on Airbnb? ›

    To create a custom promotion:
    1. Click Calendar and select the listing calendar you want to change.
    2. Click Pricing, then click Promotions.
    3. Click Custom promotion.
    4. Select dates on the calendar and click Next.
    5. Set your discount and click Apply promotion.

    How do I create a custom link on Airbnb? ›

    Follow these three simple steps:
    1. Go to Listings in your Airbnb app or on the Airbnb site.
    2. Click on the listing that you'd like to create your very own web address for.
    3. Scroll down past the photo and location sections to Custom Link, and click the Edit button to make your link.

    Why can't I set a promotion on Airbnb? ›

    Requirements for custom promotions

    Your listing must have at least 3 bookings, as well as at least 1 booking in the past 365 days. Dates must be unblocked at the time the promotion is activated. Dates also need to have been available for at least 28 days in order to be eligible for promotion.

    How do I promote my new listing on Airbnb? ›

    Get more eyes on your Airbnb listings with these 7 tips
    1. Tell a story with your listing. ...
    2. Optimize your Airbnb search results. ...
    3. Use a personalized URL. ...
    4. Leverage social media marketing. ...
    5. Collaborate with influencers, journalists, and bloggers. ...
    6. Create a promotional video. ...
    7. Offer special deals and packages.
    Sep 26, 2023

    Why can't i send a special offer on Airbnb? ›

    If you don't see the option to send a Special Offer, check that the dates on your calendar aren't blocked or that you don't have any pending reservation requests for the same dates.

    Can I edit a special offer on Airbnb? ›

    Sending special offers is a great way to encourage bookings or make someone's day. But sometimes, you might need to change or cancel your offer. As long as the guest hasn't accepted yet, go for it. If they have, you'll have to change the trip request reservation.

    How to get a 20% discount on Airbnb? ›

    New listing promotion: When you have a new listing, you can offer a 20% discount on your first 3 bookings. Custom promotion: If your listing has at least 3 bookings, you can offer a custom promotion—just choose your dates and your discount.

    Can Airbnb hosts offer discounts? ›

    Airbnb merely provides optional tools to enable you to offer discounts. If you decide to offer a discount off your nightly rate (excluding cleaning and service fees), discount styling will appear on your Listing(s) to promote your offer to guests.

    Can you create discount codes on Airbnb? ›

    There are many types of travelers that are specifically on the lookout for affordable escapes and offering a discount code might be the only incentive they need to book their next vacation. From early-bird discounts to last-minute discounts, Airbnb lets you create different promo codes.

    Where to put a discount in Airbnb? ›

    Set pricing on desktop
    • Go to Calendar and select the listing you want.
    • Find pricing and availability settings.
    • Find Discounts under pricing section.
    • Enter your discount amount and click Save.

    How to promote your Airbnb on Instagram? ›

    How to Promote Your Airbnb Instagram Account
    1. Set Up Your Vacation Rental Business Instagram Account. ...
    2. Think About Your Airbnb Instagram Aesthetics. ...
    3. Keep a Consistent Theme. ...
    4. Film a Virtual Tour of Your Property. ...
    5. Use Video Whenever Possible. ...
    6. Create Posts About Things To Do in Your Area.

    How to promote Airbnb on Facebook? ›

    Step by step on how to advertise your Airbnb on Facebook
    1. Create an account and business page. ...
    2. Do your research and prepare your content. ...
    3. Plan, plan, plan! ...
    4. Use Facebook Ads. ...
    5. Engage with your vacation rental community. ...
    6. Have a “book now” link on your Facebook page. ...
    7. Track your results.
    Jun 28, 2021

    Can I have two Airbnb profiles? ›

    If you can't find reservation info once you log in, there's a chance you may have two Airbnb accounts. If you do have two accounts, unfortunately we can't combine them, so choose the one you'd like to keep and delete the other account (just be aware that any pending reservations on that account will be canceled).

    Can I set my own prices on Airbnb? ›

    You can set your nightly price when you create your listing in your Airbnb setup. The price you set applies to all future nights, and you can edit your nightly price any time in your Calendar through Pricing. You can also set a custom nightly price for any night by selecting and editing the night in your calendar.

    How do I change the discount on Airbnb? ›

    Set discount pricing on mobile browser
    1. Tap Calendar and select the listing calendar you want to change.
    2. Tap Pricing, then tap Discounts.
    3. Choose Weekly, Monthly, or Trip length discounts.
    4. Enter your discount percentage and tap Save.

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