Dan Taylor ♒
Enterprise SEO Consulting | Partner & Head of Technical SEO at SALT.agency | 2018 TechSEO Boost Innovation Prize Winner | F. Inst. TT
Published Jun 24, 2024
LinkedIn collaborative articles are a unique feature where articles are created through a group effort on the LinkedIn platform.
These articles are designed to harness the collective knowledge and expertise of LinkedIn members on a wide range of topics.
How are they "made"?
The process begins with an initial draft generated by LinkedIn’s AI. This draft serves as a foundation, covering a broad topic or specialized subject.
From experience, these drafts are often very top-level and a higher-than-you'd-want percentage contains inaccuracies, out-dated information, or outright misinformation.
LinkedIn members are then invited to contribute to these articles. They can add their insights, experiences, and expertise to enhance and expand the initial content. Contributions can include various perspectives, practical advice, and detailed information that adds depth to the article.
When you contribute to a collaborative article:
Should your contributions receive enough interactions in the space, you can earn "badges" that you can display on your profile.
These are known as Community Top Voice Badges.
This light gold badge appears on your LinkedIn profile under your headline if your contributions receive significant engagement (likes and reactions). It’s awarded based on your active and valuable participation in specific topics.
These badges are temporary, lasting 60 days, and can be revoked if LinkedIn's professional conduct policies are violated.
For testing I've stuck to what I know, SEO, performance marketing, technical SEO... At one point, I held 5 badges and was a "Community Top Voice" in 5 communities.
Are they worth the squeeze?
The short answer, no.
Looking at my data from May 1st 2023 to May 31st 2024, the period in which I had 5 LinkedIn badges saw no discernible spikes in engagement, follower count, or any improvement in InMail response rates.
After experimenting with collaborative articles, my verdict is that if you have enough expertise to contribute to these articles, you likely have enough expertise to create and share your own content through more effective LinkedIn mediums like short-form posts and newsletters (like the one you’re currently reading).
Over the 397 names I maintained a consistent posting schedule to make the testing period as fair as possible.
This way, you create evergreen content that permanently enhances your personal brand and thought leadership on your profile page.
Like
Celebrate
Support
Love
Insightful
Funny
To view or add a comment, sign in
More articles by this author
No more previous content
-
Cadence #72 - Identifying (Spammy) Patterns in Backlink Acquisition
Sep 9, 2024
-
Cadence #71 - Client Accountability
Sep 2, 2024
-
Cadence #70 - Google & Links...
Aug 26, 2024
-
Cadence #69 - Embracing Digital Transformation In Retail
Aug 19, 2024
-
Cadence #68 - Is Google more worried about OpenAI than the DOJ?
Aug 12, 2024
-
Cadence #67 - Chipotle's Marketing Success
Aug 5, 2024
-
Digital Marketing & SEO Basics for Travel and Tourism
Jul 30, 2024
-
Cadence #66 - EU's AI Legislation & Meta AI's Launch Postponement
Jul 29, 2024
-
Enterprise SEO vs. Traditional SEO
Jul 23, 2024
-
Cadence #65 - How Starbucks Masters Customer Experience
Jul 22, 2024
No more next content
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now