On its surface, writing a LinkedIn article may seem unnecessary. It is an unpaid service that has no guarantee of helping advance your career prospects.
However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment.
Otherwise, why are others still doing it? Let's dive in andsee what LinkedIn articles can do.
Articles aredifferent from updates. Basically they are longer, in-depth blog liked pieces where you can create and publish on LinkedIn for you to share content about:
Thought leadership
Professional experiences and anecdotes
Industry insights and expertise
Advice for other professionals
Opinions on developments in your field
Content marketing messages in support of your brand
In our own opinion, we see there are three main benefits of writing LinkedIn articles.
Establishes You as a Thought Leader
Something critical in any industry is establishing yourself as a thought leader. Businesses are looking for candidates who are experts in their fields. An article outlining your expertise allows you to position yourself as precisely that.
Candidates could have similar levels of expertise on any given topic. However, from the employer's perspective, the ones who have written a well-researched, competently written article have already proven their knowledge. This gives them a leg up on the other candidates.
Articles Help Grow Your Reach
At its core, the purpose of LinkedIn is to amass relevant connections that allow one to build a network within their field. An excellent article will resound among industry insiders, allowing you to make contact andgrow your own network.
Additionally, LinkedIn articles rank on Google. So, if yours does well enough, it will reach those who are searching for particular topics that you wrote about before. If an employer is looking for someone to handle a niche subject for their company, odds are they will reach out to any individual whose name comes up on the first page of the search results. [Read the rest of the article here]
LinkedIn articles are known for their vast reach and higher engagement rates. That said, writing a LinkedIn article requires more expertise and is time-consuming. A LinkedIn Post may be a better option if you're not comfortable writing at length or don't have the time to invest in a longer piece.
In 2024, newsletters and articles are far from obsolete. They are evolving with the times, leveraging new technologies and trends to remain effective. Their ability to provide direct, personalised communication, build community, and establish authority makes them invaluable tools in the digital marketer's arsenal.
For maximum readability and engagement, successful LinkedIn Posts typically fall within the range of 1,300 to 2,000 characters. Shorter posts (between 150 and 300 characters) also do exceptionally well. That said, you should experiment with different lengths and see what works best for your target audience.
No significant character limit for the main body; a 30,000-word article is possible but not practical. Optimal length is 1,500-2,000 words, though deviations are acceptable if content demands. Image size limit is 8MB.
Posts with short sentences, under 12 words long, perform 20% better. Posts that are too promotional can see up to a 75% decrease in performance, so stop making every post about what you sell! Relevant images can boost reach by 15-20%, and even more with a relevant selfie, up to 30%.
A good LinkedIn content strategy will include a mix of different types of content, such as blog posts, articles, infographics, and videos. It's also key to post regularly and vary the content types you share.
According to Hubspot's 2023 report on the best times to post on social media, the sweet spots for sharing content on LinkedIn are: Between 9 am to 12 pm, 12 to 3 pm, or 3-6 pm. Mondays, Wednesdays and Tuesdays, in that order.
Your articles should share your professional expertise. Articles are different from updates because they are longer, in-depth pieces where you can write about challenges you've faced, opportunities you've seized, or important trends in your industry.
Remember to be professional and don't post anything misleading, fraudulent, obscene, threatening, hateful, defamatory, discriminatory, or illegal. You're responsible for the content of your articles, including any harm caused by you to others, or harm caused to you through your use of this service.
So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.
For this to be most effective, explain why this content matters to you or how it resonates with the work you do. Incorporate a personal story so that other users are more likely to click, read, and explore the content you're sharing.
So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.
Address: 58866 Tricia Spurs, North Melvinberg, HI 91346-3774
Phone: +50616620367928
Job: Real-Estate Liaison
Hobby: Graffiti, Astronomy, Handball, Magic, Origami, Fashion, Foreign language learning
Introduction: My name is Lilliana Bartoletti, I am a adventurous, pleasant, shiny, beautiful, handsome, zealous, tasty person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
