Bank of America's Mission, Vision, and Core Values (2024)

FAQs

What are the core values of Bank of America? ›

Deliver together

We strive to go the distance to deliver with discipline and passion. We believe in connecting person-to-person with empathy and understanding. We believe everything we do for our clients, teammates and the communities we serve is built on a solid business foundation that delivers for shareholders.

The United Bank Mission

Maximize UB shareholders' value through satisfying clients' financial needs. Capitalize on UB unique products and services, Shariaa compliant, digital banking solutions, and operational excellence. We deeply believe in investing in human capital development.

Together, the vision, mission, and values statements provide direction for everything that happens in an organization. They keep everyone focused on where the organization is going and what it is trying to achieve. And they define the core values of the organization and how people are expected to behave.

U.S. Bank Mission Statement

We believe in putting people first, and our dedication to making ethical decisions and doing the right thing is at the heart of what we do. We're proud to be named by Ethisphere as a 2017 World's Most Ethical Company.

These are some of the top values in life that guide our decisions and behaviors, helping us aspire to be our best selves: Accountability. Altruism. Appreciation.

Bank of America's corporate vision is “to be the world's finest financial services company.” CEO Brian Moynihan announced this vision statement as a main goal of the financial services enterprise.

Here is a typical mission statement for a bank: “We will be the preferred provider of targeted financial service in our communities based on strong customer relationships. We will strengthen these relationships by providing the right solutions that combine our technology, experience, and financial strength.

But they mean two very different things. Your mission statement is what your company is doing right now, while your vision statement is what you hope to achieve in the future – where you are in this moment versus where you're going.

To be a strong, well-managed, growing, innovative community bank with high integrity and an excellent reputation.

Updated on Feb 22, 2024 18:52 IST. Mission and vision statements serve distinct purposes in an organization. The mission statement outlines the present purpose and the actions to achieve it. On the other hand, the vision statement inspires with a forward-looking view of the organization's future aspirations.

What are Bank of America 4 core values? ›

Bank of America's company values include delivering together, acting responsibly, realizing the power of the people, and trusting the team. Its values reflect its overall desire to make the financial lives of its clients better and help its community through the power of everyday connections.

Through our eight lines of businesses, we focus on helping individuals navigate every stage of their financial lives, working with companies—large and small—to drive the economy forward, and providing insights, ideas and award-winning research for institutional investors.

Moving forward, BofA will apply the same concept across all of its lines of business — consumer, high-net-worth, small business, and business banking. For the consumer part of the campaign, Verdone notes that the slogan “What would you like the power to do?” is really about ambition and achievement.

These American values include individualism, equality, diversity, unity, liberty, and self-government (which can also be referred to as democracy).