10 Secrets Trader Joe’s Doesn’t Want You to Know (2024)

There's a lot to love about Trader Joe's, don't get us wrong. From unique products to great prices to free samples to a staff that's, on the whole, friendlier and more accommodating than you find at most grocery chains, it can be a great place to get your groceries. And of course, it's hard to beat the prices TJ's offers on wine.

But it can also be harder to tell from just where Trader Joe's got the groceries they are offering you based on their product labeling practices, it can be hard to find ways to save money beyond posted prices due to their policy on discounts, and it can often be hard to find a product you once loved, too, given the chain's proclivity for discontinuing items.

As long as you enter Trader Joe's armed with a shopping list, some reusable bags, and some knowledge, you should, by all means, shop there whenever you like. Just add these 10 Trader Joe's secrets shared here to said knowledge, and avoid the place on the weekends if you can—it's a madhouse on Saturdays and Sundays. The best time to shop at Trader Joe's is in the morning on a Tuesday or Wednesday, according to Stark Insider, but feel free to keep that secret to yourself.

And if you're a Costco shopper, check out 6 Things You'll See at Costco This Year.

Many Trader Joe's products are made by large national food brands

10 Secrets Trader Joe’s Doesn’t Want You to Know (1)

Trader Joe's offers all sorts of delicious products under its own brand name (or clever plays on the name, like Trader Giotto's for its Italian-style foods), but don't think they are manufacturing many of those foods themselves. Most are made by third parties and simply branded for the chain, and said third parties include PepsiCo's Naked line, Kayem Foods, and ConAgra, to name a few, via MoneyWise.

You can try (almost) any product you want

10 Secrets Trader Joe’s Doesn’t Want You to Know (3)

With a few exceptions, like alcoholic beverages, for example, Trader Joe's employees are obliged to open anything a customer wants in order to let the person try it in the store, reports Popsugar. The "try before you buy" policy is meant to head off returns of products people decided they don't like and, if you're rather unscrupulous, you can take advantage of the policy and sample all sorts of foods without making a purchase at all.

The company is hit with frequent food recalls

10 Secrets Trader Joe’s Doesn’t Want You to Know (4)

Any grocery chain is going to deal with product recalls meant to prevent or stem damage from outbreaks of foodborne illnesses, so it's not Trader Joe's fault there are often recalls that affect the company. But because of the many suppliers from which the chain sources foods, they often deal with multiple recalls in short periods of time. That said, the company does take all food recalls very seriously, says Consumer Buff.

RELATED:The 7 Worst Food Recalls of All Time

The company was recently hit with a lawsuit alleging dangerous lead content in foods

10 Secrets Trader Joe’s Doesn’t Want You to Know (5)

Last year, Trader Joe's was hit with a lawsuit alleging many of the foods it was selling contained dangerously high levels of lead, according to Insider. The foods in question included highly popular items such as the Super Spinach Salad, the Palak Paneer, and Vegetable Spring Rolls.

RELATED:These Are The 9 Most Popular Frozen Foods at Trader Joe's

Many Trader Joe's products are very unhealthy

10 Secrets Trader Joe’s Doesn’t Want You to Know (6)

Trader Joe's may have a vibe that calls to mind health and wellness, but many of their foods are anything but good for you. In rounding up a dozen products to avoid, Spoon University especially singled out the chain's frozen Grass Fed Angus Beef Burgers. Despite language on the packaging like "All Natural" and "Minimally Processed," these burgers are far from healthy, with each patty delivering 23 grams of fat and nine grams of saturated fat per 290-calorie serving size.

Three bells means a manager is needed

10 Secrets Trader Joe’s Doesn’t Want You to Know (7)

The ringing bell system of communication used by Trader Joe's is supposed to make the shopping experience remain fun and low stress, with bells more pleasant than a PA system. If you hear one bell, it means more help is needed at the front; two bells means a specific customer needs help, either with a price check or locating an item; three bells means a manager is needed a cash register, often to help deal with a problem, reports Stuytown.

The return policy is very generous

10 Secrets Trader Joe’s Doesn’t Want You to Know (8)

Though the brand might not advertise this policy in huge, bold signage, the fact is that you can return pretty much any Trader Joe's product for any reason, even after you have consumed much of it, says Mashed. And this is true whether or not you have a receipt and even if the only reason for the return is your dissatisfaction.

RELATED:Shoppers Say This is Their Favorite Trader Joe's Item

Trader Joe's does accept some coupons

10 Secrets Trader Joe’s Doesn’t Want You to Know (9)

While not readily advertised, Trader Joe's does have a policy of accepting some coupons. These are in the form of manufacturer's coupons offered by the makers of the few name-brand products the chain offers, as opposed to the majority of its private-label foods, according to Reader's Digest.

RELATED:5 Healthiest New Trader Joe's Foods, According to Dietitians

The chain never offers sales

10 Secrets Trader Joe’s Doesn’t Want You to Know (10)

Trader Joe's is prized for its fair prices, but don't ever expect to find products marked down below the prices they already offer. The chain has a policy against offering discounts or sales, so aside from occasional deals they proactively offer, there is rarely a way to shave down the price of your purchases there aside from the occasional manufacturer's coupon.

The chain is owned by a foreign company

10 Secrets Trader Joe’s Doesn’t Want You to Know (11)

Though Trader Joe's may seem to be a quintessentially American company, it is in fact owned by an overseas conglomerate. According to Consumer Reports, the chain is owned by Aldi Nord, a German company that operates a number of brands, such as the Aldi chain of grocers, and has operations in multiple different nations.

Also, check out9 Secrets America's Most Controversial Fast-Food Chain Doesn't Want You To Know.

10 Secrets Trader Joe’s Doesn’t Want You to Know (2024)

FAQs

What is the secret to Trader Joe's success? ›

The secrets to Trader Joe's success are pretty simple and not all that secret: smaller stores with a limited number of SKUs, a friendly, playful atmosphere, helpful employees, aggressively competitive pricing, and most importantly, the food. It's Trader Joe's focus on food that makes the rest of it work.

What is hidden at Trader Joe's? ›

If you're like us, and you didn't know, Trader Joe's actually hides stuffed animals all around its stores. Once we let that news sink in, we were on a mission to figure out why.

How do you answer why do you want to work at Trader Joe's? ›

Informal Tone:- I love Trader Joe's products and I think it would be really fun to work for a company that I'm so passionate about. I also think it would be a great opportunity to learn more about the food industry and to meet a lot of new and interesting people. Good luck with your Interview at Trader Joes.

Is it true you can try anything at Trader Joe's? ›

You don't try new items

If you're ever unsure about a new item, ask a TJ's crew member for a sample while you're in the store. Though not every item can be taste-tested, they're often more than happy to oblige.

What is the most sold item at Trader Joe's? ›

Chili and Lime Flavored Rolled Tortilla Chips. Whether it's their satisfying crunch, the just-hot-enough seasoning blend, or the fact that they're $2.99 per bag — or a combination of all of the above — these rolled chips bested everything else on Trader Joe's shelves and in its freezers to come out on top.

Are Trader Joe's employees trained to flirt with you? ›

The company's CEO understands why you may think that. In a recent episode on the Inside Trader Joe's podcast, CEO Bryan Palbaum addressed the rumors that employees are trained to flirt with customers and said it's just that – a rumor.

What you should always buy at Trader Joe's? ›

The 11 Items You Should Always Buy At Trader Joe's, According To A Food Editor
  • Japanese-Style Fried Rice. Trader Joe's. ...
  • Pumpkin Butter. Trader Joe's. ...
  • Chocolate Hold the Cone! Mini Ice Cream Cones. ...
  • Freeze-Dried Fruit. Trader Joe's. ...
  • Wine. Gado/Getty Images. ...
  • Corn and Chile Tomato-less Salsa. Trader Joe's. ...
  • Cacio e Pepe Ravioli.
6 days ago

What is Trader Joe's most famous for? ›

The eclectic and retail-fan-favorite Trader Joe's is well-known to its loyalists for its quirky culture and low prices on a unique selection of food items. The store doesn't carry many branded items, but it does offer a wide variety of interesting products (especially frozen ones) in the Trader Joe's label.

What are Trader Joe's core values? ›

We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride and company spirt.

What is the secret to getting hired at Trader Joe's? ›

To get hired at Trader Joe's, apply in-person to show initiative and customize your application using Dochub, highlighting your enthusiasm for the brand and product knowledge. Prepare for interviews by practicing the 'STAR Method' to structure responses, demonstrating alignment with Trader Joe's values and culture.

How are Trader Joes employees so happy? ›

Beyond the rules that the workers must follow, those who work at Trader Joe's genuinely love their jobs, which keeps them wanting to come back to work with a happy attitude every day. Their efforts are fairly compensated, causing employees to feel fulfilled by their hard work.

Does Aldi own Trader Joe's? ›

Aldi Nord purchased Trader Joe's in 1979 from founder Joe Coulombe. Coulombe founded Trader Joe's in 1967 in Pasadena, Calif. Coulombe was the one who helped define Trader Joe's aesthetic and offerings over the next two decades. Coulombe stayed with the company after Aldi Nord bought it until 1988.

What is the hidden prize at Trader Joe's? ›

At most stores, the employees hide a stuffed animal somewhere among the shelves and stacks in the store. It's the perfect way to distract kids during a shopping trip. If your kiddo finds the stuffed animal, bring it to one of the employees for a special reward. The stores usually offer a sweet piece of candy!

Why do people love Trader Joe's so much? ›

She mentioned the outgoing, charismatic employees who are encouraged to strike up conversations, its quirky hand-drawn signs, its low prices, its unique seasonal products, and its fun, laid-back atmosphere that helps it to stand out from the hustle and bustle of other popular supermarket chains.

What are the key success factors of Trader Joe's? ›

They talk about what makes Trader Joe's so unique and popular, including their focus on community, curated selection, transparency around pricing, and exceptional customer service. d popular, including their focus on community, curated selection, transparency around pricing, and exceptional customer service.

What is so special about Trader Joe's? ›

Trader Joe's believes every customer should have access to the best prices on the best products every day. To consistently deliver value: We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you.

What strategy does Trader Joes use? ›

The Role of Product Selection in Trader Joe's Marketing Strategy. Trader Joe's carefully curates its inventory, focusing on offering a limited selection of products that are of the highest quality and value. By maintaining a smaller assortment, they can streamline operations and pass on cost savings to their customers.

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