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Know your audience
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Select your projects
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Tell a story
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Be prepared
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Engage your audience
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Here’s what else to consider
If you are a product designer, you know how important it is to showcase your work and skills in a portfolio. A portfolio is not just a collection of screenshots or mockups, but a story of how you solve problems, create value, and communicate your vision. In this article, we will share some tips for presenting your portfolio in a product design interview, and how to impress your potential employers.
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- Paul Eschli
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- Kayla Piscopo Product Designer | UX/UI
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- Senija Mehmedovic, M.S., B.A. Accounting Clerk @ Richwood Industries, Inc.
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1 Know your audience
Before you prepare your portfolio, you need to research the company and the role you are applying for. What are their goals, values, and challenges? What kind of products do they make, and who are their users? How do they approach design, and what are they looking for in a designer? Knowing your audience will help you tailor your portfolio to their specific needs and expectations, and show that you have done your homework.
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- Paul Eschli
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Preparing for a product design interview requires research into the company and its products, as well as thoughtful curation of your portfolio to showcase your relevant skills and experience. Organize your portfolio to tell a cohesive story about your design process and the impact of your work, highlighting your problem-solving abilities and a range of design skills. Practice delivering a concise and engaging presentation, and be open to feedback and questions. By following these tips, you can effectively showcase your design thinking and experience, making a strong impression on the interviewer and demonstrating your potential as a product designer.
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- Macdonald Anyanwu Product (UI/UX) Designer - I design products that convert!
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Having a firm understanding of the company and their goals is very important, this would help define the approach that would be taken while presenting a portfolio.Highlighting key solutions you have provided to other previous brands would help showcase professionalism
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- Senija Mehmedovic, M.S., B.A. Accounting Clerk @ Richwood Industries, Inc.
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Before you prepare your portfolio, you need to research the company and the role you are applying for. What are their goals, values, and challenges? What kind of products do they make, and who are their users? How do they approach design, and what are they looking for in a designer? Knowing your audience will help you tailor your portfolio to their specific needs and expectations, and show that you have done your homework.
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As a marketing expert, you can focus on: •Showcase Diversity•Highlight Impact•Tell a Story•Focus on Collaboration.•Keep it Visual: •Be Prepared to Explain: •Practice PresentingBy following these tips, you can effectively showcase your skills and experiences as a product designer, making a compelling case for why you're the ideal candidate for the role.
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- ANUJ KATRE Product
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In my experience, conducting thorough research before crafting your portfolio is crucial for making a strong impression on potential employers. By understanding the company's goals, values, and design ethos, you can align your portfolio content with their expectations and demonstrate your fit for the role. Additionally, highlighting projects that resonate with the company's product offerings and target audience can showcase your relevance and value as a designer. Tailoring your portfolio to address the company's specific challenges and design preferences can set you apart from other candidates and increase your chances of success.
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See AlsoDiscover the World’s Top Designers & Creative ProfessionalsHow Much Do Product Designers Make? (2024 Salary Guide) | Untitled UIHow To Build A Design Portfolio WITHOUT ANY Experience? 8-Step Guide | The Design GuyMastering Product Design Interview Questions [Updated ]Support
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2 Select your projects
You don't need to include every project you have ever worked on in your portfolio. Instead, you should select a few projects that demonstrate your range of skills, your design process, and your impact. Choose projects that are relevant to the company and the role, and that showcase your strengths and passions. Avoid projects that are too old, too similar, or too vague. Aim for quality over quantity, and focus on depth over breadth.
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- Senija Mehmedovic, M.S., B.A. Accounting Clerk @ Richwood Industries, Inc.
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You don't need to include every project you have ever worked on in your portfolio. Instead, you should select a few projects that demonstrate your range of skills, your design process, and your impact. Choose projects that are relevant to the company and the role, and that showcase your strengths and passions. Avoid projects that are too old, too similar, or too vague. Aim for quality over quantity, and focus on depth over breadth.
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- ANUJ KATRE Product
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In my experience, curating your portfolio to showcase your best and most relevant work is key to making a strong impression on potential employers. By selecting a few standout projects that highlight your skills, design process, and impact, you can effectively demonstrate your abilities and expertise. It's important to prioritize quality over quantity and focus on projects that align with the company's needs and the role you're applying for. This approach allows you to present a cohesive and compelling narrative that resonates with the hiring team and showcases your unique strengths and passions.
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Selecting your projects for a portfolio is like choosing your best outfits for a showcase. Pick the ones that not only look great but also tell a story about your skills, process, and growth. Aim for a mix that demonstrates a range of abilities—from research and ideation to final design and user testing. Think about what each project says about you as a designer and choose the ones that best reflect your strengths, versatility, and the kind of work you want to do more of. It's about showing off your best work, not all your work.
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- Macdonald Anyanwu Product (UI/UX) Designer - I design products that convert!
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I was having a discussion with a junior designer the other day and I said "Not every projects needs to be on your portfolio". Only showcase projects relating to the brand you are applying to.Example, if your are applying for a product design role at a Fintech company, showcasing Fintech projects in your portfolio could keep you ahead of competition.
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3 Tell a story
For each project, you should tell a compelling story that covers the following aspects: the problem, the solution, the process, and the outcome. Explain the context and the goals of the project, how you approached the problem, what methods and tools you used, how you collaborated with others, how you tested and validated your ideas, what challenges and learnings you faced, and what results and feedback you achieved. Use clear and concise language, and support your story with visuals, such as sketches, wireframes, prototypes, screenshots, or videos.
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- Paul Eschli
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Crafting a compelling narrative in a product design interview involves structuring your presentation with a clear beginning, middle, and end, highlighting your design thinking and problem-solving abilities. Use visuals to enhance your story and focus on how your designs addressed user needs and improved their experience. Discuss challenges and learnings encountered during the design process to showcase your ability to adapt and grow as a designer. By incorporating these storytelling elements, you can create a memorable and engaging presentation that leaves a positive impression on the interviewer and demonstrates your potential as a product designer.
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- Macdonald Anyanwu Product (UI/UX) Designer - I design products that convert!
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Storytelling is a major soft skill that every designer should know. Your portfolio should show you have mastered the art of storytelling, using clear language and an aesthetically pleasing visuals is what is needed.
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- Senija Mehmedovic, M.S., B.A. Accounting Clerk @ Richwood Industries, Inc.
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For each project, you should tell a compelling story that covers the following aspects: the problem, the solution, the process, and the outcome. Explain the context and the goals of the project, how you approached the problem, what methods and tools you used, how you collaborated with others, how you tested and validated your ideas, what challenges and learnings you faced, and what results and feedback you achieved. Use clear and concise language, and support your story with visuals, such as sketches, wireframes, prototypes, screenshots, or videos.
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- ANUJ KATRE Product
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In my experience, crafting a compelling story for each project in your portfolio is essential for effectively communicating your design process and impact. By providing context on the problem you aimed to solve, detailing your solution and the methods used, and sharing insights gained throughout the process, you offer potential employers a deeper understanding of your approach and capabilities. Incorporating visuals such as sketches, wireframes, and prototypes further enhances the storytelling and helps showcase your design skills in action. Overall, a well-crafted narrative strengthens your portfolio and leaves a lasting impression on hiring managers.
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Telling a story with each project in your portfolio is like narrating an adventure you've been on. Start with the challenge you faced, then dive into the journey of how you tackled it, showcasing your problem-solving process, the decisions you made, and why. Wrap it up with the outcome and what you learned from the experience. This approach turns your portfolio into a collection of compelling tales rather than just a display of end results. It gives life to your work, making it more memorable and engaging for your audience. It's about making them feel a part of your design journey, not just observers of it.
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4 Be prepared
Before you present your portfolio, you should practice and rehearse your presentation. Make sure you know your projects inside out, and anticipate the questions that might be asked. Prepare a short introduction that summarizes who you are, what you do, and why you are interested in the company and the role. Plan your time and pace, and avoid going over or under the allotted time. Check your equipment and internet connection, and have a backup plan in case of technical issues.
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- Kayla Piscopo Product Designer | UX/UI
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This step is a make or break! When it comes to presenting, showcasing your entire portfolio is just showing your audience something they've already seen. Create a summarised and targeted set of slides that match your portfolio, and showcase how each project aligns with the goals of that specific role. You can always reference your portfolio at the end if they have questions.
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More than practicing your portfolio, you should research ways to present it. There are a ton of resources on YouTube and Medium articles that can help you understand the proper flow of your presentation. You could simply show your portfolio website and walk interviewers through it, but only do this if you're specifically requested to do so. Otherwise, prepare for the interview by creating a slideshow that helps navigate your case studies in a more organic way.
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- ANUJ KATRE Product
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In my experience, practicing your portfolio presentation is crucial for delivering a confident and impactful pitch. By thoroughly familiarizing yourself with your projects and anticipating potential questions, you can effectively communicate your expertise and problem-solving skills. Crafting a concise introduction that highlights your background and enthusiasm for the company and role sets a positive tone for the presentation. Additionally, maintaining a well-paced delivery and ensuring technical readiness demonstrate professionalism and preparedness. Overall, thorough preparation enhances your ability to showcase your portfolio effectively and leave a memorable impression on your audience.
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Being prepared for your portfolio presentation is like rehearsing for a big performance. Know your projects inside and out, including the why behind each design decision and the impact of your work. Anticipate questions the interviewers might ask and practice clear, concise answers. Also, make sure your technology is set up and working smoothly for a seamless presentation. Think of it as doing a soundcheck before a concert; you want to ensure everything runs without a hitch when it's showtime. This preparation shows your professionalism and confidence, making a strong impression on your audience.
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5 Engage your audience
During your presentation, you should aim to engage your audience and show your enthusiasm and personality. Use eye contact, gestures, and voice modulation to convey your confidence and passion. Avoid reading from notes or slides, and speak naturally and conversationally. Invite questions and feedback, and show your curiosity and willingness to learn. Demonstrate your critical thinking and problem-solving skills, and how you can add value to the company and the team.
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- Macdonald Anyanwu Product (UI/UX) Designer - I design products that convert!
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When a hiring manager is going through your portfolio, they need to feel engaged when looking through it.Avoid using unnecessary text and videos that are not related to the solution to the problem you are solving.
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- ANUJ KATRE Product
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During your presentation, it's essential to engage your audience and convey your enthusiasm authentically. Maintaining eye contact, using gestures, and varying your tone can help express confidence and passion effectively. Strive to speak naturally without relying too heavily on notes or slides, allowing your personality to shine through. Encourage questions and feedback to foster dialogue and demonstrate your openness to learning. Additionally, highlight your critical thinking and problem-solving abilities, emphasizing how you can contribute value to the company and collaborate effectively with the team.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Macdonald Anyanwu Product (UI/UX) Designer - I design products that convert!
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A designer should make sure the portfolio is showcase necessary skills from research to design.It should communicate seamlessly that the designer is the best for the job.
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- Faizan Qamar UXer | Digital Product Designer | Google Certified
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It's essential to remember that your portfolio is a reflection of your design journey and personality.Don't be afraid to inject some of your unique style and flair into your presentation to make it memorable.Additionally, consider providing tangible examples of your problem-solving abilities, such as before-and-after scenarios or user testimonials, to add credibility to your accomplishments.Finally, be authentic and genuine in your presentation, as it's not just about showcasing your skills but also about building a connection with your audience.
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- ANUJ KATRE Product
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One aspect often overlooked in portfolio preparation is the importance of storytelling. Each project in your portfolio presents an opportunity to craft a narrative that not only showcases your design skills but also captivates the audience. By weaving a compelling story around your projects, you can effectively communicate the challenges you faced, the solutions you devised, and the impact of your work. This narrative approach not only enhances engagement but also leaves a lasting impression on potential employers or clients.
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