Why scammers love gift cards and what to watch out for ahead of Black Friday (2024)

(NEXSTAR) – Gifts cards may be the perfect present for that hard-to-shop-for loved one, but they are also a favorite tool for scammers, according to a Better Business Bureau investigation that found a 50% jump in scam reports over last year.

“Today’s scammers want gift cards as payment, leaving those unaware of this tactic vulnerable to schemes designed to commit fraud,” the BBB writes.

Experts warn that people should think of gift cards like they do cash, because the funds are so difficult to trace once the card falls into the wrong hands.

Gift cards as payment

Whether it’s a phone call from someone claiming to work for the government or a someone selling an item online, if they ask for gift cards as payment it’s likely a scam, according to the FBI.

“The fraudsters usethose funds to purchase goods and services,which may or may not be legitimate and youwill likely never get reimbursed for those giftcards,” the FBI Washington Field Office warns. “This type of scam can be combined with additional requests for wire transfer paymentsand can be part of other complex fraud schemes.”

Similar requests can also involve pre-paid debit cards that scammers, often using fear and urgency tactics, convince the victim to buy, load up with cash and then hand over the redemption codes.

The following are warning signs, according to the BBB:

  • Online vendors, businesses or governmental bodies asking for payment via gift card
  • High-pressure calls alleging legal issues or overdue tax payments
  • Requests for payment with an unrelated gift card for any service or item
  • Anyone who asks for a gift card number or PIN over the phone or online
  • Promises of check reimbursem*nt
  • Messages that appear to be from a work superior requesting gift card purchases

According to the BBB investigation and the Federal Trade Commission, gift card scams have netted at least $690 million since January 2020.

One victim, identified only as Richard, from Tempe, Arizona, told BBB’s Scam Tracker that he got a call purporting to be from Amazon about a suspicious charge on his account. The person on the other end of the line told him it looked like potential identity theft, and offered to connect him with someone from the government. The caller was convincing, and when he was asked to withdraw cash and convert it to gift cards to pay for the services he did, handing over several hundred dollars before he realized it was a scam.

In September, three Los Angeles residents were found guilty of laundering over $2.5 million in Target gift cards.

Posing as law enforcement or government employees, the scammers convinced unwitting victims that the only way to rectify nonexistent financial or legal problems was to buy the gift cards, often in increments of $500, and pay the caller by reading off the card numbers and access codes.

Also in September, a woman from China was convicted of running a counterfeit gift card scheme in St. Louis-area Target stores. Hongying Wang, 53, originally of Hunan Province, China, admitted to placing altered cards on Target shelves while retaining the access numbers, When the a gift card was purchased and loaded up with money, Wang would access the funds.

Target says it takes gift card-related crimes seriously and offers these tips for shoppers:

  • Do not purchase, sell or check your balance outside of Target.com.
  • Only check your balance on the Target site athttps://www.target.com/guest/gift-card-balance.
  • Do not purchase a gift card if it appears that the packaging has been altered or manipulated. If you have questions about a gift card, ask a Target team member for assistance.
  • If you get a call from a stranger who says that a loved one is in trouble and they ask you to provide gift card numbers to help them, hang up and contact your loved one directly.

Amazon’s warning ahead of Black Friday

Amazon warned shoppers in an email of a pair of scams that it says have been especially prevalent in the second half of 2023, according to self-reported customer data.

“This time of year brings an increased risk that consumers may be impacted by fraud,” said Scott Knapp, director of worldwide buyer risk prevention at Amazon.

The first and most common is the email attachment scam, in which a crook sends a realistic email that appears to come from Amazon itself. The email, which often contains malicious attachments, threatens that one’s account might be suspended or put on hold and prompts the shopper to enter personal information, such as payment details or login credentials.

The second most common tactic targets Amazon Prime members. Whether via phone call, text message or email, the scammer will claim there is a pricy membership fee or problem with the account that requires the member to confirm or cancel the charge. The ruse is once again an attempt to trick shoppers into revealing personal information, such as payment or bank account information.

If you get a suspicious phone call, text message or email, experts advising contacting the company or agency directly via an official phone number or website. If it seems like it could be a scam, there’s a good chance it is.

Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Why scammers love gift cards and what to watch out for ahead of Black Friday (2024)

FAQs

Are gift cards affected by Black Friday? ›

Black Friday isn't the only time that you can find deep discounts on gift cards. Cyber Monday is also a great time to snag savings on gift cards from different brands and retailers. In fact, many stores continue to offer great gift card discounts throughout the holiday shopping season.

What is the biggest problem with gift cards? ›

After purchases are made with a gift card, there may be a small amount of money left—which, if not used, ends up as money wasted. You may pay purchase or reload fees to add money. Closed-loop cards limit purchasing power.

How do you catch a gift card scammer? ›

Scammers will tell you which gift card to buy (and where).

Sometimes they'll tell you to buy cards at several stores, so cashiers won't get suspicious. The scammer also might stay on the phone with you while you go to the store and load money onto the card. If this happens to you, hang up. It's a scam.

Why do hookups ask for gift cards on Facebook? ›

Dating sites and social media are hotspots for fraud. Here, scammers invest time building friendly or romantic connections online, gaining victims' trust before requesting gift cards. They'll convince them the cards are for emergencies or transportation to finally meet in person, then disappear once they get the money.

Should I throw gift cards away? ›

If you do have old plastic gift cards and want to dispose of them safely, Enck recommends throwing them away in the trash. "Definitely don't put it in your recycling bin, and contact companies and tell them to stop making PVC gift cards as soon as possible."

What happens to gift cards that are never used? ›

Some cards — especially generic cash cards from Visa or MasterCard — will start accruing inactivity fees if they're not used for a year, which eats away at their value. Inflation also makes cards less valuable over time. And if a retail store closes or goes bankrupt, a gift card could be worthless.

What is the most secure gift card? ›

Virtual gift cards eliminate the risk of a gift card being tampered with physically, which can keep you safe from gift card draining.

How are thieves stealing gift cards? ›

Organized crime rackets steal the cards from stores and then restock them on shelves — only after they've scanned the barcodes and pin numbers or altered them in some way. When a victim purchases and activates the card, the crooks launder the money and leave the victim with an empty card.

How do hackers get money off gift cards? ›

Here's how it works: Someone steals a gift card and then copies the card number and security code before resealing it, making it difficult to notice it's been compromised. When another person later purchases the card and puts money on it, the scammer then takes the money, or “drains” the card of its funds.

What is phishing gift card? ›

In a typical scam, an employee receives an email or a text message that pretends to be from their co-worker, boss, or another senior figure or person of authority. It asks them to buy gift cards and send them photos of the backs, for reasons that will supposedly be explained later.

How do you know if you are chatting with a scammer? ›

You might be dealing with an online scammer if they request sensitive personal information, money, or insist on speaking on a chat app of their choice. You might be dealing with an online scammer if they request sensitive personal information, money, or insist on speaking on a chat app of their choice.

Will a scammer talk to you all day? ›

Scammers may make up a noble international profession to explain why they can't meet you in person. They may talk to you many times a day, making you feel like you really know them. They may tell you they love you very quickly. Then, it will happen – they will need money for something urgent.

Does Amazon discount gift cards on Black Friday? ›

Gift cards are up to 20% off for Amazon Black Friday sale.

Is Black Friday the best time to buy gifts? ›

First things first, mark your calendars for Black Friday and Cyber Monday. These days are renowned for incredible discounts and deals. Retailers offer substantial savings on a wide range of products, making it an ideal time to kick-start your Christmas shopping.

Why do gift cards sometimes not work? ›

The problem may be that the card is not activated. The code may be invalid or expired.

Can I use Apple gift card during Black Friday? ›

Apple Black Friday sales: Here's how to pay

Apple purchases can be made using a credit card, debit card, Apple gift card or through Apple's special 0% APR financing program.

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