Why Real Estate Crowdfunding Is An Attractive Investment (2024)

Why Real Estate Crowdfunding Is An Attractive Investment (1)

Real estate crowdfunding is an attractive investment that's gaining popularity. It has emerged as one of the hottest investment sectors since the JOBS Act of 2012 passed. The JOBS Act enables individual investors to partake in larger investments traditionally reserved for wealthier investors.

The whole idea of investing in real estate crowdfunding is to take advantage of faster growing markets with higher cap rates (net rental yields), while NOT having to fly around the country and come up with massive amount of capital.

After selling my SF rental house in 2017 for 30X annual gross rent, I proceeded to reinvest $500,000 of my proceeds in properties around the Midwest trading at 10X annual gross rent with 8% – 12% net rental yields.

Here are some reasons why real estate crowdfunding may be an attractive investment for you.

Why Real Estate Crowdfunding Is An Attractive Investment

1) REITs Are Too Diverse

When you invest in a real estate investment trust (REIT), you get exposed to everything they invest in. You can't pick and choose. There are dozens of properties in a REIT, many of which are not in areas you care to invest in.

Meanwhile, a REIT fund invests in other REITs, which makes your real estate investment exposure even more diverse. Diversity is fine. But if you are specifically investing in real estate, you want to invest in the highest growth markets with the most upside potential.

The top 10 largest REITs by market cap are:

  • Prologis
  • American Tower Corp.
  • Boston Properties
  • Equinix Inc.
  • Crown Castle
  • Public Storage
  • First Industrial Realty Trust
  • Realty Income
  • Simon Property Group Inc.
  • Welltower Inc.

REC Investing Offers Choices

With crowdfunding real estate sites, you have options. You can invest in individual propertiesor you can pick very tightly focused eREITs with a firm likeFundrise. Fundrise is one of the oldest real estate crowdfunding platforms with $3.2+ billion in assets under management, $7+ billion in total asset transactional value, and over 387,000 accredited and non-accredited active investors.

The publicly traded REITs are massive. They have huge geographic footprints, so you can't find inefficiencies and take advantage of them.

If you like to invest in individual real estate opportunities in 18-hour cities, check out CrowdStreet. They also have a fantastic platform you can explore for free. I've met with about 10 of the people there when they came to San Francisco.

2) Much Smaller Capital Outlay

To buy a single family home, you need to come up with a 20% downpayment. That's $300,000+ if you want to buy a median home in San Francisco or NYC.

If you want to buy a multi-unit rental property, you have to come up with a 25% – 30% downpayment. Such larger properties cost even more.

Crowdfunded real estate will let you invest as little as $10 – $10,000 dollars in a variety of projects. Real estate crowdfunding is an attractive investment for its diversification. You can diversify your risk across borrower, asset types, geographic location, and project type.

Whether you want an NNN (triple net) retail lease or a single family investment, you'll find it on a crowdfunded real estate platforms.

3) More Selection For Non-Accredited Investors

If you are an accredited investor, you havea net worth excluding your primary residence of at least $1 million. Or you earn at least $200,000. Many private investments are only for accredited investors.

However, if you are not an accredited investor, you can still invest in real estate crowdfunding. How? Through eREITs invented by Fundrise.Fundrise is one of the leaders in the non-accredited real estate investing space. The minimum investment is only $10 to invest in their Starter level account. Fundrise has multiple eREITs focused on regions, income, and grown.

They also have “ePlans” where you pick whether you want income or appreciation and your level of risk. Then they put you in a fund that finds properties that meet your needs. These are typically residential properties and a mixture of debt and equity deals.

Here's a detailed Fundrise review post I wrote for more information.

4) Completely Passive Investing

One of the main reasons why I sold my San Francisco rental house in 2017 was because of maintenance. I didn't want to fix the leaks or replace the pipes. Neither did I want to deal with painful tenants who didn't pay their rent on time.With a new baby, time was too precious for me to deal with all the hassle.

When you invest in crowdfunding real estate, you have zero work after the investment closes. However, you still have all the up front work. You need to analyze the REC investment and see if it's a good fit for your overall plan. But, you should be doing that anytime you invest.

After the funds are transferred, real estate crowdfunding is an attractive investment because it's managed just like a REIT.

As a real estate crowdfunding investor, you simply log onto your dashboard and collect your payouts electronically.

5) Let Each Platform Pick The Best Investments For You

Only 5% of the deals Fundrise screens make it onto their platform for investors to potentially invest in. This careful curation of the best deals helps save you a lot of leg work. They do all the research for you on the market, the sponsor, and the economics. The incentives are aligned because if they start putting bad deals on their platform, investors will run away.

Why Real Estate Crowdfunding Is An Attractive Investment (2)

6) Geographic Arbitrage Is Your Friend

With crowdfunding real estate platforms, you can invest anywhere. Coastal city real estate is trading at all-time highs. As a result, I find it much more prudent to invest in the heartland of America.

No longer do you need to pay $4,000+ a month for a two bedroom apartment on the coasts. Technology allows you to live everywhere!

Why Real Estate Crowdfunding Is An Attractive Investment (3)

Benefits Of Investing In Non-Coastal City Real Estate

Here are some of the reasons why you should invest in non-coastal city real estate:

  1. There will be a net migration out of Blue states into Red states. More people will realize it’s a great deal living in Texas if you can get 3X as much for 1/3rd the price.
  2. As our country gets older, more retirees will move out of Blue states to stretch their retirement dollar.
  3. The remote work trend will continue due to technologyand a tight labor market.
  4. Sanctuary cities are at risk of seeing their federal funding pulled and reallocated to Red cities.
  5. Income growth should be higher in Red statesdue to demographic shifts.
  6. Trump’s tax plan, the Tax Cuts and Jobs Act of 2017, introduced the $10,000 SALT cap on state, local, and property tax deductions. This hit California, New York and New Jersey the hardest. But it benefits cheaper states with no state income taxes to deduct, e.g. Texas.
  7. Now that investing in real estate is more efficient, Red State10%+ cap rates compared to <4% cap rates in Blue cities are too hard to ignore. The spread should narrow.
  8. A potential expansionof who can invest in real estate crowdsourcing will lead to an increase in demand and prices.
  9. The rise of real estate crowdsourcing platformsincreases the supply of capital. Thereby this increases the demand and prices of previously hard to tap investments.

7) Shorter Duration Investing Periods

The best duration to hold real estate is forever. However, if you have liquidity needs or want to diversify your liquidity needs, real estate crowdfunding will allow you to invest in projects with typically 1 – 5 year time horizons.

If you look on various crowdfunding platformsyou'll find equity deals with 7, 5, and 3 year time frames. The maturity on the debt deals are 24-months, 12-months, and 12-months.

If you go with a company that offers eREITs, your holding period can be as short as you want because you can sell whenever you want.

There are sometimes rules about redeeming / cashing out shares because real estate is meant for a longer hold period. For example, Fundrise allows you to redeem shares but makes you wait for 60-days.

Real Estate Crowdfunding Is Here To Stay

Real estate is currently my favorite investment class to build wealth. It is amazing to be able to live in a world-class city like New York, Los Angeles, Boston, or San Francisco while also investing in cities around the country that have potentially higher returns. You no longer have to live in Des Moines, Iowa in order to invest in Des Moines, Iowa!

If you can invest in a proven asset class over the long term without having to deal with all the hassles of owning property, that's a big win in my book.

If you are a non-accredited investor, take a look at Fundrise. They were founded in 2012 and are the pioneer in eREITs. It is my favorite real estate crowdfunding platform today.

Fundrise recently launched its Starter Portfolio, which enables new investors to invest as little as $10.

If you are an accredited investor check out CrowdStreet. They also have a fantastic platform you can explore for free. I've personally invested $810,000 in 18 different real estate crowdfunding projects.

About the Author:Sam worked in finance for 13 years. He received his undergraduate degree in Economics from The College of William & Mary and got his MBA from UC Berkeley. In 2012, Sam was able to retire at the age of 34 largely due to his investments that now generate roughly $300,000 a year in passive income. He spends time playing tennis, taking care of his family, and writing online to help others achieve financial freedom too.

Sam started Financial Samurai in 2009. It has grown to be one of the largest independently owned personal finance sites in the world. You can sign up for his free private newsletter here.

Why Real Estate Crowdfunding Is An Attractive Investment (2024)

FAQs

Is real estate crowdfunding a good investment? ›

The Bottom Line

While real estate crowdfunding and investing may not be for everyone, it can be a great way for you to start investing in real estate without needing to spend a substantial amount of money. Placing less money into the investment means that the risk will often be lower.

What feature of crowdfunding is considered advantageous for real estate investment? ›

Making Sense of It All

Moreover, crowdfunding allows you to diversify your investment portfolio across multiple properties, minimizing risk while maximizing potential returns. With lower minimum investments required compared to traditional real estate investing, it's easier for individuals to get started.

Why do investors like crowdfunding? ›

Equity-based crowdfunding is growing in popularity because it allows startup companies to raise money without giving up control to venture capital investors. In some cases, it also offers investors the opportunity to earn an equity position in the venture.

Why is real estate considered a good investment? ›

On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolio by lowering volatility through diversification, whether you invest in physical properties or REITs. Internal Revenue Service. "Topic No.

Is crowdfunding a good way to invest? ›

Crowdfunding investments carry significant risk, and you can lose some or all of your investment. Here's some information to help you understand crowdfunding rules and processes so you can make informed decisions about the risks and rewards of investing in these early-stage businesses.

What is crowdfunding best for? ›

Crowdfunding is most often used by startup companies or growing businesses as a way of accessing alternative funds. It is an innovative way of sourcing funding for new projects, businesses or ideas.

What is the average return on real estate crowdfunding? ›

Globally, real estate crowdfunding has rates of return between 10% and 12% on average, while some popular traditional investments don't bring that high of a return. Equity crowdfunding investments, with terms of five or more years, have an average IRR of over 17%.

Who mostly benefits from crowdfunding? ›

The primary benefit of crowdfunding is that it provides access to capital for entrepreneurs and small businesses that might not have the resources to access traditional forms of funding.

How do you make money from real estate crowdfunding? ›

Real estate crowdfunding is similar to the equity version of it in that an investor can buy into a property and become a shareholder. Investors don't need to purchase entire properties, and they earn a part of the profits generated from the investment based on the amount they invest.

What are the benefits of crowdfunding? ›

Ultimately, crowdfunding has numerous benefits. These include easy accessibility, the democratisation of funding, the potential for broad reach and high engagement, the ability to resonate with key or niche audiences, and the potential to attract a very large pool of supporters.

Who benefits from crowdfunding? ›

In crowdfunding, investors can get a chance to make money from startups and new entrepreneurs. However, before they dedicate money to investment crowdfunding, they need to know what benefits they can get. The benefits of crowdfunding for investors include profitable investments, broadened investment portfolios, etc…

Do you pay back crowdfunding? ›

There are websites specifically for these types of campaigns. While crowdfunding websites take a percentage of the money raised as a fee, crowdfunding donations don't have to be repaid like a loan.

What is the biggest risk to a real estate investment? ›

Real estate investing can be lucrative but it's important to understand the risks. Key risks include bad locations, negative cash flows, high vacancies, and problematic tenants.

Why is real estate a better investment than stocks? ›

While home prices rise and fall, they generally don't experience the wide short-term fluctuations often seen in the stock market. Unless you're flipping properties, most real estate investing has longer time horizons which can help minimize short-term volatility.

Is real estate investing good right now? ›

If inflation continues to fall, interest rates will be cut, and high demand will increase. The housing market is predicted to improve overall, and it may be a good time to invest in real estate. Fortunately, for those beginning their search for a home, experts predict a slower increase in home prices this year.

What is the 2% rule in real estate? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

What is the 50% rule in real estate? ›

The 50% rule or 50 rule in real estate says that half of the gross income generated by a rental property should be allocated to operating expenses when determining profitability. The rule is designed to help investors avoid the mistake of underestimating expenses and overestimating profits.

How much can you make from real estate crowdfunding? ›

The investor returns on a real estate crowdfunding investment vary greatly depending on the risk involved and the term of the investment. Equity crowdfunding investments on reputable platforms, with terms of 5 or more years, have an average IRR of over 17%.

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