Why Is Streaming So Popular? 5 Reasons (2024)

Why Is Streaming So Popular? 5 Reasons (1)

    Why Is Streaming So Popular? 5 Reasons (2)Technology is changing the way we consume information and entertainment, and many people are ditching cable TV subscriptions that cost upwards of $100 a month in favor of streaming video services, such as Netflix, that cost as little as $10 a month.

    People are also shifting to mobile platforms. A2015 report by Cisco shows that in 2016, 6.1 exabytes of data were consumed on mobile platforms, which is expected to rise to 9.6 exabytesin 2017 and jump to 15.2 exabytes in 2018.

    It’s clear that many people are choosing to cut the cord and explore alternatives to cable TV, which means there are some truly exciting horizons ahead for savvy media producers to explore. Here are five reasons video streaming is gaining ground in the market.

    It’s Convenient

    No one wants to be tied to a TV schedule, and a video stream means you can watch your programs when you have the time to watch them. This creates the ability to watch programs while riding a train, sitting at a bus stop, on a break at work, etc.

    It’s Scalable

    Many services allow consumers to choose the features and functions they want to pay for. Consumers can effectively pay for the content they want to watchand forego payment for programs and services they don’t want or need.

    It’s Personalized

    Video streaming apps and video stream services make recommendations based on viewing profiles. This creates a customized buffet of recommended content that is targeted towardthe consumer’s interests.

    It’s a Demographic Shift

    Millennials and Generation Xers are leading the way when it comes to the move towardalternatives to cable TV.Sixty-three percentof Millennials watch live video, and streaming services put that capability in the palm of their hands.

    It’s Affordable

    The bottom line is the bottom dollar. While convenience, scalabilityand customization are major drivers in the shift towardalternatives to cable TV, most budget-conscious consumers are choosing to cut the cord to save money.

    The shift towardstreaming video and live programming presents challenges and opportunities for the video production industry. Those who are willing to adapt by adjusting to these changes and riding the trend will strengthen their position within existing markets and establish their reach far beyond their present capabilities.

    At our Media Schools in Florida, Colorado, Ohio and Illinos, we teach our students how to follow these trends and adjust to them as they evolve. This positions graduates of our video production programs to lead the way when their coursework is completed. We invite you to contact us to learn more about our programs and the progressive skills we teach in our classrooms.

    Why Is Streaming So Popular? 5 Reasons (2024)

    FAQs

    Why is streaming popular? ›

    Streaming media is more efficient than downloading media because a copy of the entire file does not need to be saved onto the viewer's device before playback can begin. Instead, only a small portion of the file is copied, and that portion is deleted to make way for the next portion after it is consumed.

    Why has live streaming become so popular? ›

    Being Responsive on All Topics

    Unlike prerecorded videos that require hours of editing and post-production, live streaming allows creators to share their content instantly with their audience. Creators can capitalize on live events, current trends, and current affairs, increasing their visibility and viral potential.

    What are the benefits of live streaming? ›

    Top 15 Benefits of Live Streaming with a Professional Service
    • High-Quality Streams. ...
    • Greater Audience Potential. ...
    • Wide Variety of Content Use. ...
    • Ease and Convenience. ...
    • Analytics Tracking. ...
    • Customer Support. ...
    • Mobile Streaming. ...
    • Distraction-Free Streaming.
    May 13, 2024

    What are the top five most popular streaming services? ›

    Subscribe to the top five streaming services in the U. S.—Netflix, Amazon Prime Video, Disney+, Max and Paramount+—with the most inclusive plans with no ads and you'll nearly $100 a month. Even a combination of the most basic plans from those five can run you $40 a month.

    Why do people love streaming? ›

    It's Convenient. No one wants to be tied to a TV schedule, and a video stream means you can watch your programs when you have the time to watch them. This creates the ability to watch programs while riding a train, sitting at a bus stop, on a break at work, etc.

    When did streaming become popular? ›

    Online streaming was initially popularised by RealNetworks and Microsoft in the 1990s and has since grown to become the globally most popular method for consuming music and video, with numerous competing subscription services being offered since the 2010s.

    Why do people watch stream? ›

    ... People watch live streaming for various reasons. Social interaction, sense of community, meeting new people, entertainment, information seeking and a lack of external support in real life have been considered the main motivations (Hilvert-Bruce et al. 2018; Sjöblom and Hamari 2017) .

    Why are people switching to streaming? ›

    In a survey of 765 U.S. adults who use streaming services (which came from a nationally representative starting sample of 1,031 Americans), 92% of users say cost is an important factor in their decision to subscribe to a streaming service — followed closely by 87% who cited specific shows or movies in that decision.

    Why is streaming good for you? ›

    There's something comforting about curling up with a favorite streaming service and consuming immediately-available television programming, music, or video game play. In moderation, streaming services offer on-demand content for stress relief, passive entertainment, and the opportunity to bond with other viewers.

    What are the benefits of stream? ›

    Healthy streams and riparian corridors provide critical habitat and connectivity for terrestrial and aquatic life to thrive and move across the landscape. Forested stream buffers also moderate the water temperature, which is critically important for fish populations and the overall health of aquatic ecosystems.

    Why is streaming needed? ›

    Streaming is real-time, and it's more efficient than downloading media files. If a video file is downloaded, a copy of the entire file is saved onto a device's hard drive, and the video cannot play until the entire file finishes downloading.

    What are the benefits of living by a stream? ›

    It can also include smaller water sources like streams, ponds, and even small fountains. Living near water, or even just visiting it, is linked to many health benefits, including improved mood, lower stress, and being more likely to engage in physical activity.

    What is the #1 streaming device? ›

    The Google Chromecast with Google TV is the best media streaming device because it supports a wide range of streaming services and presents content in a modern, unified interface. It supports every major streaming service and AV format.

    What is the number 1 streaming channel? ›

    Netflix still has the most subscribers of any streaming service. Netflix continues to reign supreme in the world of streaming services, maintaining its position as the platform with the most subscribers. As of December 31, 2023, the service boasted an impressive 260.28 million subscribers globally.

    Is Netflix losing customers in 2024? ›

    Quarterly Netflix subscribers count worldwide 2013-2024

    Netflix had around 277.65 million paid subscribers worldwide as of the second quarter of 2024. This marked an increase of over eight million subscribers compared with the previous quarter.

    What is the point of streaming? ›

    Video streaming is a continuous transmission of video files from a server to a client. Video streaming enables users to view videos online without having to download them.

    Why is streaming more popular than cable? ›

    Consumers quickly came to appreciate the flexibility, ease-of-use and affordability of Netflix and other streaming services that inevitably followed, making life increasingly hard for broadcast TV networks, cable TV providers and traditional pay-TV channels such as HBO.

    Why is streaming growing? ›

    This projected growth reflects not only the increasing global appetite for digital streaming content but also the technological advancements and innovations that continue to redefine the landscape of entertainment and media consumption.

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