Why Every Artist Needs a Certificate of Authenticity - Visual Artists Association (2024)

It is an industry standard that artists use a Certificate of Authenticity (CoA) in the sale of their art. Why do you need a CoA and how can it encourage buyer’s trust in your business?

The art market can seem like an overwhelming place for many artists. As a creative person, marketing, strategy and professional profitability may be foreign to you. However, there are a couple of things you need to introduce to your business in order to advertise yourself as a professional individual. One of the most valuable additions to any artist’s business is a certificate of authenticity.

A certificate of authenticity is a powerful tool in guaranteeing your integrity as an artist, your business isn’t complete without one. This document should come with every single piece of artwork you create. A certificate of authenticity (CoA), gives a buyer the knowledge that you are professional, your work is of good quality, and their purchase with you was a sound investment. It also contributes to the level of trust in your relationship with your customers and helps you stand out in the art market.

For artists, buyers, and collectors, certificates of authenticity are vital to ensuring the value and legitimacy of artwork. CoAs also enable artists and collectors to protect themselves against fraudulent artwork.

So, what exactly is a Certificate of Authenticity?

A certificate of authenticity is basically a professional sales receipt, it is a document used as authentication for a piece of artwork. To build your status as an artist you need to use these religiously when selling your work. COAs prove to buyers that the art you sell has been created by you.

When you purchase artwork and receive this document, you can feel confident in knowing that the art you just invested in is not fake. If you don’t receive one, this should tell you that the work is fraudulent, or the artist is not very professional.

What should you include on a Certificate of Authenticity?

The details you need to include on a CoA may vary depending on the artwork in question. However, you should always include the name of the piece, the date it was created, and a signature: either of the artist, the publisher (for limited editions), or a confirmed dealer of the artist.

Here is a quick checklist of things to include on your Certificate of Authenticity:

  • Signature (preferably of the artist, hand signed, not photocopied)
  • Name of piece/subject featured
  • Date it of creation
  • Dimensions
  • Details of the medium used
  • Number of prints made (if the piece is a limited edition)
  • Any extra details you see fit. Some artists include their contact details. This can be helpful when selling online.

You should provide a certificate of authenticity for every piece of artwork you create. This applies even if you never intend to sell the work. If you choose to sell later, you will have all the original details of the authenticated piece. Sometimes when fans buy artwork online, they like to see the certificate before purchasing, having one prepared is a great way to streamline the sale.

When creating a certificate of authenticity, it is important to note that they aren’t legally binding. Essentially, anyone can create one. There are no universal standards for certificates. This means that a lot of the time within the art-world, there can be fraudulent certificates circling. To guarantee your authenticity and to make your life easier, we are offering our members an exclusive and professional template.

To make your life easier and give you peace of mind, we are providing our members with a Visual Artists Association exclusive Certificate of Authenticity template.

Simply click here to find our VAA Member Certificate of Authenticity and start using it in your own practice.

Looking for more #VAAWorkingArtist tips?

How To Write an Art Proposal

Artist Tips for Artwork Preservation

Why Every Artist Needs a Certificate of Authenticity - Visual Artists Association (2024)

FAQs

Why Every Artist Needs a Certificate of Authenticity - Visual Artists Association? ›

A COA protects your work's value, provenance, story, and authenticity, making sure its significance isn't lost over time. Whether your pieces end up in galleries, museums, private collections, or even passed down through your family, this certificate helps preserve and maintain your artistic legacy.

Why is authenticity important in an artist? ›

The authenticity of provenance establishes the material existence of the work of art; the identity of the artist; and when and where the artist created the work of art. Cultural authenticity — genre and artistic style — concerns whether or not a work of art is a genuine expression of artistic tradition.

Do I need a certificate of authenticity for my art? ›

It also contributes to the level of trust in your relationship with your customers and helps you stand out in the art market. For artists, buyers, and collectors, certificates of authenticity are vital to ensuring the value and legitimacy of artwork.

Why is it important to authenticate important works of art? ›

Legal and Ethical Considerations: Authenticating an artwork can have legal and financial implications. Authentication can influence an artwork's value, ownership disputes, and copyright issues.

What happens if you lose a certificate of authenticity? ›

In some cases, it may be possible to obtain a replacement certificate from the artist, gallery, or auction house that originally issued it. However, this process can be time-consuming and may require extensive documentation to prove the artwork's authenticity.

Why is it important to have authenticity? ›

There are several other benefits of being authentic. Trust and respect: When you're true to yourself, you not only trust the judgments and decisions that you make, but others trust you as well. They'll respect you for standing by your values and beliefs. Integrity: When you're authentic, you also have integrity .

Is authenticity always a good thing? ›

Authenticity comes with an effortless, self-confidence that isn't arrogant but grounded. It's an infectiousness that attracts others without us even having to try. In studies, levels of scored authenticity have been positively correlated with feelings of happiness, life satisfaction, and healthier relationships.

Why do you need a certificate of authenticity? ›

A COA confirms your artwork is genuine

It serves as concrete proof that the artwork you've poured your heart and soul into, is authentic, setting it apart from unauthorized reproductions or forgeries. When you present a COA with your artwork, you're also presenting a stamp of its legitimacy.

Can I make my own certificate of authenticity? ›

Creating your own certificate of authenticity is so quick and easy that even if you doubt your potential for artistic recognition, there's really no reason not to go ahead and make one anyway. You never know when you might find success, and things can start to move really quickly when that happens.

Do you need any certifications to be artist? ›

There are no formal educational requirements for becoming a visual artist. However, most artists benefit from training, and most attend art schools or programs in colleges and universities.

Why do we need to authenticate? ›

Authentication methods are used to verify the identity of customers, protect sensitive information and enable secure online transactions. This helps prevent fraud and enhances customer trust.

What makes a certificate of authenticity valid? ›

Many elements make a COA valid: the name of the artwork, the artist's name, when and how it was made, the type of canvas, its size, the QR code, the certificate ID, and more. Artists frequently use certificate templates to ensure they don't miss any important details that are crucial for certificate validation.

Why do artists need validation? ›

Fall in love with your art…

Every time we look to others to tell us that we're good enough, we train our brains to look outside ourselves to get information about our opinion. We can't trust ourselves, so we need external validation to tell us if our work is good or sometimes even finished.

Do certificates of authenticity matter? ›

Without a valid certificate, it becomes hard for the art market to easily identify the creators details. If a fraudulent painting is convincing enough, most experts won't be able to tell which painting is an original and which is a replica.

Are certificates of authenticity worth anything? ›

“While certificates of authenticity are often debatable and of little actual worth on their own—having no financial backing or warranty—they can become much more valuable when coupled with provenance and technical investigation: scientific analysis put into context with technical art history,” Nadolny said.

Are certificates of authenticity legally binding? ›

A Certificate of Authenticity (COA) is a legally binding contract between an artist (or gallery) and the purchaser of the print. They are not required when printing an open edition (although many artists provide them), but they are required under California law when issuing a “Limited Edition”.

Why is authenticity important in design? ›

Authenticity differentiates brands, offering numerous benefits such as positive first impressions, enhanced engagement, and emotional connections. It encourages repeat visits, facilitates feedback and improvements, and builds trust and brand loyalty.

Why is authentic representation important? ›

Driving Positive Social Change: Authentic representation in marketing can challenge stereotypes and change perceptions. By portraying Black individuals in diverse roles and contexts, we can help dismantle harmful stereotypes and contribute to a more equitable society.

Why is authenticity important in creative writing? ›

Authenticity connects writers to the outside world, inspires writing for a real audience, and ensures that students' voices are heard.

Why is leading with authenticity important? ›

Authentic leaders build solid, valuable and long-lasting relationships with those people that they lead and the people that they connect with. These strong relationships lead to a strong sense of connectedness. Authentic leaders are self-disciplined which gives them direction, focus, determination and persistence.

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