Why Diversification Is Important - Wells Fargo (2024)

Why Diversification Is Important - Wells Fargo (1)Heard the adage about not putting your all your eggs into one basket? The same concept applies to managing your investments. Diversification essentially means allocating your investment dollars strategically among different assets and asset categories to help manage risk. Here are three ways to do it.

1. Spread your risk

If you invested all of your money into one company’s stock and it plunged, you'd lose some if not all your money. If you put all of your money into a single bond and the issuer declared bankruptcy, you'd lose some if not all your funds, too. Diversification helps mitigate the risk to you about such scenarios by choosing different investments and types of investments. Diversification doesn’t guarantee investment returns or eliminate risk of loss including in a declining market.

2. Diversify across asset classes

A well-diversified portfolio combines different types of investments, called asset classes, which carry different levels of risk. The three main asset classes are stocks, bonds, and cash alternatives. Some investors also add other investments, such as real estate and commodities, like gold and coal, to the list. Stocks generally carry the most risk of the three main asset classes, but they also offer the greatest potential for growth. Bonds are less volatile, but their returns are more modest, and cash alternatives are generally considered to carry the least risk but with the lowest returns. Each asset class tends to perform differently under similar market conditions. Asset allocation, or splitting your assets among categories, helps to balance your portfolio. Investors typically choose a percentage they want to invest in each asset class based on their risk tolerance, years until retirement, and other factors. A person just a few years from retirement might shift money out of stocks and into bonds or cash for a more conservative allocation.

3. Diversify within asset classes

Once you’ve diversified by distributing your investment dollars among stocks, bonds, cash, and possibly other categories, you may need to diversify again.

For example, when it comes to stocks, the possibilities for diversification are vast. You can diversify by the size of the companies (large-, medium-, or small-cap stocks), by geography (domestic or international), and by industry and sector, for example. If you want to diversify among stocks but don’t have the time or inclination to do so, consider mutual funds or exchange-traded funds. These funds generally hold shares in many different companies. There are also funds that shift their asset allocation away from equities as it approaches a certain target date. These target date funds are geared towards retirement planning where the target date approximates the retirement date of the investor.

Your diversification strategy should be tailored to your personal financial goals and tolerance for risk. If you’re uncertain about how to diversify, consider seeking the guidance of a Financial Advisor.

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This information is provided for educational and illustrative purposes only and is not a solicitation or an offer to buy any security or instrument or to participate in any trading strategy. Investing involves risk, including the possible loss of principal. Since each investor's situation is unique, you should review your specific investment objectives, risk tolerance and liquidity needs with your financial professional to help determine an appropriate investment strategy.

Mutual Funds and Exchange-Traded Funds are subject to risks similar to those of stocks. Investment returns may fluctuate and are subject to market volatility, so that an investor’s shares, when redeemed, or sold, may be worth more or less than their original cost. Exchange Traded funds may yield investment results that, before expenses, generally correspond to the price and yield of a particular index. There is no assurance that the price and yield performance of the index can be fully matched.

Stocks are subject to market risk, which means their value may fluctuate in response to general economic and market conditions, the prospects of individual companies, and industry sectors. Investments in equity securities are generally more volatile than other types of securities.

Investments in fixed-income securities are subject to market, interest rate, credit, and other risks. Bond prices fluctuate inversely to changes in interest rates. Therefore, a general rise in interest rates can cause a bond’s price to fall. Credit risk is the risk that an issuer will default on payments of interest and/or principal. This risk is heightened in lower-rated bonds. If sold prior to maturity, fixed-income securities are subject to market risk. All fixed-income investments may be worth less than their original cost upon redemption or maturity.

Cash alternatives may be sensitive to interest-rate movements, and a rise in interest rates could result in a decline in the value of the investments.

Target date funds are mutual funds that periodically rebalance or modify the asset mix (stocks, bonds, and cash alternatives) of the fund’s portfolio and change the underlying fund investments with an increased emphasis on income and conservation of capital as they approach the target date. Different funds will have varying degrees of exposure to equities as they approach and pass the target date. As such, the fund’s objectives and investment strategies may change over time. The target date is the approximate date when investors plan to start withdrawing their money, such as retirement. The principal value of the funds is not guaranteed at any time, including at the target date. More complete information can be found in the prospectus for the fund.

Wells Fargo and Company and its Affiliates do not provide tax or legal advice. This communication cannot be relied upon to avoid tax penalties. Please consult your tax and legal advisors to determine how this information may apply to your own situation. Whether any planned tax result is realized by you depends on the specific facts of your own situation at the time your tax return is filed.

Asset allocation and diversification are investment methods used to help manage risk. They do not guarantee investment returns or eliminate risk of loss including in a declining market.

Past performance is not a guarantee of future results.

WellsTrade® and Intuitive Investor® accounts are offered through WFCS.

Investment and Insurance Products are:

  • Not Insured by the FDIC or Any Federal Government Agency
  • Not a Deposit or Other Obligation of, or Guaranteed by, the Bank or Any Bank Affiliate
  • Subject to Investment Risks, Including Possible Loss of the Principal Amount Invested

Investment products and services are offered through Wells Fargo Advisors. Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC (WFCS) and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company.

Wells Fargo Wealth & Investment Management (WIM) is a division within Wells Fargo & Company. WIM provides financial products and services through various bank and brokerage affiliates of Wells Fargo & Company.

Wells Fargo Bank, N.A. is a bank affiliate of Wells Fargo & Company.

Deposit products offered by Wells Fargo Bank, N.A. Member FDIC.

PM-03262025-5978491.1.1

LRC-0923

Why Diversification Is Important - Wells Fargo (2024)

FAQs

Why is it that diversification is very important? ›

Diversifying can put you in better position to withstand dips in performance and therefore stay the course as you work towards reaching your financial goals. That way if your portfolio is skewed heavily to one asset and they happen to perform poorly, you're not forced to sell low and accept major losses.

Why is diversification important for banks? ›

Banks in the U.S. that expanded beyond their geographical roots and into new business segments were able to lend more (especially to small businesses), reduce risk, and stabilize their revenue streams, according to a new paper, titled “Bank Diversification and Lending Resiliency.” Such diversification increased the ...

Why is it important for a diversified firm? ›

One of the benefits of being a diversified company is that it buffers a business from dramatic fluctuations in any one industry sector. However, this model is also less likely to enable stockholders to realize significant gains or losses because it is not singularly focused on one business.

What's the best explanation of diversification? ›

Diversification is a risk management strategy that creates a mix of various investments within a portfolio. A diversified portfolio contains a mix of distinct asset types and investment vehicles in an attempt to limit exposure to any single asset or risk.

What is the biggest benefit of diversification? ›

When you diversify your investments, you reduce the amount of risk you're exposed to in order to maximize your returns. Although there are certain risks you can't avoid, such as systematic risks, you can hedge against unsystematic risks like business or financial risks.

What is the major benefit of diversification? ›

Diversification means lowering your risk by spreading money across and within different asset classes, such as stocks, bonds and cash. It's one of the best ways to weather market ups and downs and maintain the potential for growth.

Why is diversity important in investment banking? ›

A diverse workforce brings new perspectives, experiences, and skills that can help investment banks better understand and serve their clients.

What is the power of diversification? ›

Diversification involves spreading your investments across a wide range of assets to minimise the risk associated with concentrating too heavily on any single investment. A common strategy is to expand your stock portfolio beyond just a few stocks and includes bonds and other asset classes to diversify further.

Which of the following explains the benefits of diversification for banks? ›

Protection against a high rate of loan defaults. If a bank has a diversified loan portfolio, it is less likely to be affected by a high rate of loan defaults.

Why is diversity important in a firm? ›

A diverse workforce brings together individuals with different backgrounds, experiences, perspectives, and problem-solving approaches. This diversity of thought fosters creativity and leads to innovative solutions. Diverse teams are more likely to generate fresh ideas and develop unique approaches to challenges.

What are the benefits of diversification for a company? ›

Diversification can help you stay ahead of your competitors. By expanding your product portfolio or entering into new markets, you can differentiate your business from your competitors and offer unique value propositions to your customers. This can help you build brand loyalty and increase your market share over time.

What are the objectives of diversification? ›

The primary goal of diversification is to spread risk and create multiple sources of revenue, thus reducing dependence on a single market or product. There are two main types of diversification, related diversification and unrelated diversification.

What is diversification in banking? ›

Diversification is a risk management technique that mitigates risk by allocating investments across different financial instruments, industries, and several other categories. The purpose of this technique is to maximize returns by investing in different areas that would yield higher and long term returns.

What is the purpose of diversification? ›

In Finance, diversification is an investment strategy that blends various investment products into the investor's portfolio. The primary purpose of this strategy is to gain the most returns with the least risk possible.

What are the reasons for diversification? ›

There are four key reasons why businesses adopt a diversification strategy: The company wants more revenue. The company wants less economic risk. The company's core business is in decline. The company wants to exploit potential synergies.

Why is related diversification important? ›

Because it leverages strategic fit, companies that engage in related diversification are more likely to achieve gains in shareholder value. Related diversification occurs when a firm moves into a new industry that has important similarities with the firm's existing industry or industries.

Why diversification is important in investing quizlet? ›

It helps you to balance your risk across different types of investments.

What is the most important reason to diversify a portfolio? ›

Diversifying your investment portfolio can reduce risk and improve your resiliency as an investor as well as your potential for returns. By diversifying your portfolio, you can spread your money around to take advantage of markets or assets with high returns, even if you also have funds in poor-performing markets.

How can diversification help? ›

The idea is to limit risk and avoid letting a single asset or asset class drag down your entire savings. Being diversified can help to reduce your overall risk and manage volatility within your portfolio. Historically, it has been shown to be an effective strategy to help grow your wealth.

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