Why Couldnât Vodafone Replicate its Kenyan Success? An International Marketing Case Study (Addendum by Former and Current Executives at the Vodafone Group) (2024)
Michael Joseph explains why M-Pesa did not perform as well in the Indian market as the company had originally hoped. currency as well as 'black money,' i.e., income on which tax has illegally not been paid, exacerbates the problem of over- reliance on cash (D'Cunha, 2017).
Safaricom was formed in 1997 as a fully owned subsidiary of Telkom Kenya. In May 2000, Vodafone Group PLC of the United Kingdom acquired a 40% stake and management responsibility for the company.
M-PESA's market success can be interpreted as the interplay of three sets of factors: (i) pre-existing country conditions that made Kenya a conducive environment for a successful mobile money deployment; (ii) a clever service design that facilitated rapid adoption and early capturing of network effects; and (iii) a ...
Cons: Vodafone's prices are less competitive than those of some of its rivals, which may make them less appealing to consumers on a budget. Vodafone's customer service needs to be upgraded and more efficient.
Verizon Wireless is a joint venture between Verizon Communications Inc., which owns 55 percent of the partnership, and Vodafone Group Plc, which owns 45 percent of the partnership.
Vodafone M-Pesa launched in India during 2013 and has brought financial and digital inclusion to more than 8.4 million Indians. The service now boasts around 130,000 outlets across the country, both in major towns and increasingly in remote areas.
Low Quality Products: Chinese brands such as Xiaomi, Oppo, Vivo and OnePlus started providing high-quality products at cheaper rates. On the other side, Indian companies wanted to make more money by taking large profit margin. Also, the quality of Indian brands were so poor compared to Chinese brands.
Using your M-PESA account for purposes other than those intended, such as for money laundering or illegal betting, can result in suspension. Providing false information during account registration or in subsequent updates can lead to your account being suspended.
Development wise, India is far ahead than Kenya in many field like infrastructure, communication etc. On plus side, Kenya is beautiful country with lots of natural resources and abundance of wild life and beautiful coast line.
Introduction: My name is Greg Kuvalis, I am a witty, spotless, beautiful, charming, delightful, thankful, beautiful person who loves writing and wants to share my knowledge and understanding with you.
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