When Should You Sell Your Shares? What You Need To Know (2024)

This piece has been expert reviewed and fact checked by Forbes Advisor Australia Board Member, Shani Jayamanne, award-winning senior investment specialist atMorningstar, who is also the co-host of Morningstar Australia’s Investing Compass podcast.

Navigating the ebb and flow of the stock market is part and parcel of an investor’s journey. For any investor, understanding when and why to sell your shares is as crucial as knowing whento buy them. From personal financial goals to market shifts, the decision to sell can change the direction of your portfolio significantly.

What’s more: we know that holding for as long as possible is one of the most successful strategies an investor can deploy. Vanguard’s 2023 Index Chart highlights that $10,000 invested 30 years ago in Australian equities would now be worth $138,778 if income distributions were reinvested.

But, of course, not all of us can hold for 30 years and some prefer more active investment strategies or find that their investment risk profile changes over time.

This guide cuts through the complexity and arms you with the right information on knowing when to sell, how to go about it and the key factors to consider.

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Frequently Asked Questions (FAQs)

Is it hard to sell shares?

The process of selling shares in Australia is designed to be user-friendly, especially with the advent of online trading platforms. Once your brokerage account is set up, selling shares can be as simple as a few clicks. However, the challenge often lies not in the mechanics of selling but in deciding when to sell. Investors need to consider market conditions, financial goals, and tax implications. With the proper preparation and knowledge, selling shares can be a straightforward part of managing your investments.

Should I sell my shares now?

Deciding whether to sell your shares is a personal decision that should be based on your investment strategy, the performance of your shares, and your financial needs. It’s essential to evaluate the reasons for selling—are you looking to capitalise on gains, cut losses, or rebalance your portfolio? Consider the company’s current performance, future prospects, and broader market conditions. It’s also wise to consult afinancial advisorwho can provide tailored advice based on your circ*mstances.

Can someone else sell my shares for me?

Yes, you can authorise someone else to sell your shares on your behalf. This could be a broker, a financial advisor, or someone with a power of attorney. If you choose to use a broker or an advisor, you must provide them with the appropriate level of access to your trading account and clear instructions regarding your selling preferences.

If someone is selling shares for you under a power of attorney, ensure that the legal documentation is in place and that the power of attorney specifically grants them the authority to handle your share transactions.

How much tax do I pay when selling shares?

When you sell your shares you trigger a capital gains event, which is calculated based on your overall income at tax time. So if you sell your shares at a profit of $40,000, that amount will be added to your income and may therefore nudge you into a higher tax bracket. Note that if you hold shares for more than 12 months you could be eligible for the 50% capital gains tax discount.

When Should You Sell Your Shares? What You Need To Know (2024)

FAQs

When Should You Sell Your Shares? What You Need To Know? ›

If certain shares have consistently underperformed with little hope of recovery, it may be wise to sell them. Selling under-performers can free up capital that could be better invested elsewhere and allow you to use capital losses to offset gains for tax purposes.

How do I know when to sell my shares? ›

How to know when to sell a stock
  1. Sell when the share price reaches your target value. ...
  2. When long term problems arise with the company. ...
  3. Better stock opportunities become available. ...
  4. Your investment thesis changes. ...
  5. Stock price decreases. ...
  6. Someone tells you to. ...
  7. Before you have investigated in more depth.
Dec 6, 2023

At what point should I sell my stock? ›

According to IBD founder William O'Neil's rule in "How to Make Money in Stocks," you should sell a stock when you are down 7% or 8% from your purchase price, no exceptions.

At what percentage should you sell your stock? ›

How long should you hold? Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

How long should you hold shares before selling? ›

Aim to hold your investments for at least five years, ideally longer. Historically, the stock market has tended to climb over time. So, while it's normal to worry when things look shaky, try to keep a long-term perspective. Remember why you invested in the first place.

When should you cash out shares? ›

If the fundamentals of the company you've invested in start to deteriorate—like declining profits, increasing debt levels, or management issues—it may be wise to sell your shares. Holding on to stocks of a company with poor prospects can lead to significant losses.

At what profit should you sell shares? ›

To grow your portfolio substantially, take most gains in the 20%-25% range. Though contrary to human nature, the best way to sell a stock is while it's on the way up, still advancing and looking strong to everyone.

What is the 3 5 7 rule in stocks? ›

The 3-5-7 rule is a simple approach to managing your trades. Here's how it works: as your trade gains value, you take profits at three different levels—3%, 5%, and 7%. This method helps you lock in profits gradually, instead of waiting and hoping for a bigger win that might never come.

What is the 10 am rule in stock trading? ›

Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour. For example, if a stock closed at $40 the previous day, opened at $42 the next, and reached $43 by 10 a.m., this would indicate that the stock is likely to remain above $42 by market close.

What is the 30 day rule for selling stocks? ›

If you sell a security at a loss and buy the same or a substantially identical security within 30 calendar days before or after the sale, you won't be able to take a loss for that security on your current-year tax return.

What is the 7% rule in stocks? ›

Always sell a stock it if falls 7%-8% below what you paid for it. This basic principle helps you always cap your potential downside. If you're following rules for how to buy stocks and a stock you own drops 7% to 8% from what you paid for it, something is wrong.

What is the 90% rule in stocks? ›

The Rule of 90 is a grim statistic that serves as a sobering reminder of the difficulty of trading. According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What is the 1 rule in stock market? ›

Risking 1% or less per trade is the standard for most professional traders. For day traders and swing traders, the 1% risk rule means you use as much capital as required to initiate a trade, but your stop loss placement protects you from losing more than 1% of your account if the trade goes against you.

How do I know when to sell stock? ›

When to sell a stock: 7 good reasons
  1. You've found something better. ...
  2. You made a mistake. ...
  3. The company's business outlook has changed. ...
  4. Tax reasons. ...
  5. Rebalancing your portfolio. ...
  6. Valuation no longer reflects business reality. ...
  7. You need the money. ...
  8. The stock has gone up.
Apr 19, 2024

How long do I wait to sell my stocks? ›

How Long Do You Have to Wait to Sell a Stock After Buying it? Technically, there is no waiting period. You can sell a stock seconds after buying it. However, frequent day trading might classify you as a 'Pattern Day Trader' by the Financial Industry Regulatory Authority (FINRA), which carries certain requirements.

Do you pay taxes on stocks if you sell at a loss? ›

Selling a stock for profit locks in "realized gains," which will be taxed. However, you won't be taxed anything if you sell stock at a loss. In fact, it may even help your tax situation — this is a strategy known as tax-loss harvesting. Note, however, that if you receive dividends, you will have to pay taxes on those.

How do you know when to get out of stocks? ›

The decision to exit a large-cap stock should be based on reaching or nearing your financial goal. Even if your target timeframe is 1-3 years away, achieving around 90% of your goal could signal a good time to consider selling. This approach is based on the potential volatility of the equity market.

How do you know when to buy or sell shares? ›

Change in Fundamentals

If it turns out that the company isn't performing as planned, you might want to consider selling the stock before the financial situation gets worse. A buy and hold strategy only works if your research is correct and the company continues to execute its business plan and generate earnings.

Should I sell my stocks now in a recession? ›

The Bottom Line

Panic selling when the stock market is going down is more likely to hurt than help your portfolio. Moreover, you're locking in those losses. This is why it's important to understand your risk tolerance, your time horizon, and how the market works during downturns.

When we sell shares, when do I get money? ›

Due to the T+1 settlement cycle, trade-related settlements must be made a day, or 24 hours, after a transaction is completed. According to T+1, for instance, if a consumer purchased shares on Wednesday, they would be deposited to their DEMAT Account on Thursday.

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