When buying insurance, should you go with a broker or an agent? (2024)

This article has been updated from a previous version.

Buying insurance coverage in Canada, can be overwhelming, especially if it’s your first policy purchase. Whether you’re looking for home, auto or life insurance, the multitudeof companies and brokerages can leave you wondering how to make the right choice. How do you choose?

Luckily, the situation isn’t as complicated as it seems. The decision boils down to two primary channels: independent insurance brokers and buying direct from insurance agents affiliated with specific companies.

Using an insurance broker

An insurance broker is an independent professional who acts as an intermediary between you, the insurance buyer, and various insurance companies. Brokers are not tied to any one insurance company and are, therefore, able to provide you with a wide range of insurance products from multiple providers. Their primary role is to assess your insurance needs, compare different insurance plans and rates, and offer you impartial recommendations based on your specific requirements.

Advantages of working with an insurance broker

Extensive choice and unbiased guidance: When you work with a broker, you can leverage the best offer because you have a choice. Brokers can compare plans and rates from different providers, and offer you the best unbiased option. This means they can guide you towards not only the most cost-effective plan, but also one that is perfectly tailored to your unique needs.

Access to exclusive discounts: Brokers are easy on the wallet because they can find you discounts that you might not come by on your own. For example, they can help you save on auto insurance by steering you towards options like using winter tires or bundling multiple vehicles on the same policy.

Comprehensive service and expert advice: Brokers function as one-stop shops for your insurance needs, streamlining the process of purchasing various types of insurance. You’ll experience an end-to-end cycle and have the convenience of dealing with a single point of contact instead of engaging with multiple providers on your own. Brokers can also offer valuable advice on strategic claims management, like when it makes sense to file a claim with your insurance provider, and when it might be more cost-effective to pay out of pocket. If you choose to go ahead with a claim, your broker will handle interactions with the insurance company on your behalf, saving you time and stress.

Related: Should you notify your home insurance company if you fix the damage yourself?

Using an insurance agent

Insurance agents — also known as direct writers — represent a specific insurance company and exclusively offer the products from that company. These agents work to understand your insurance needs and provide you with insurance solutions that align with their company's offerings.

Advantages of working with an insurance agent

Accessibility and convenience: Many insurance agents offer round-the-clock access to their services, making it easy to get insurance beyond regular hours. You’ll also be able to get a quote and purchasecoverage entirely online. This streamlined option is well-suited for straightforward policies like tenant insurance.

Specialized product knowledge: Agents work for specific providers, making them experts in providing tailored recommendations based on the company’s offerings.

Regulations for insurance brokers and agents

In some provinces, insurance brokers and agents follow the same rules set by a single regulator. In others, like Ontario, agents are regulated by the government through the Financial Services Commission of Ontario (FSCO), while brokers are overseen by a self-regulatory organization called the Registered Insurance Brokers of Ontario (RIBO).

The bottom line: using online comparison tools

When it comes to securing insurance coverage, whether through an insurance agent or a broker, the bottom line often boils down to finding the best insurance rates that align with your needs and budget. Start saving today by comparing options from 50+ Canadian providers.

Read next: Why you should shop your home insurance rate every year

Save 20% on average on home insurance

Compare quotes from 50+ Canadian providers in 3 minutes.

When buying insurance, should you go with a broker or an agent? (2024)

FAQs

When buying insurance, should you go with a broker or an agent? ›

Working with a life insurance agent can be an efficient way to purchase a specific policy, while consulting with a broker can help you narrow down your options and compare quotes from multiple companies.

What are the disadvantages of using an insurance broker? ›

What are the disadvantages of using an insurance broker? An insurance broker typically doesn't know all the policy details for every policy type and insurance company. There could be policy exclusions, terms and conditions they may not be aware of when suggesting an insurance company or specific policy.

Is there an advantage to using an insurance broker? ›

Brokers are tuned in to the insurance marketplace and can evaluate all of your available options to keep costs down and avoid a lapse in coverage. Speed is the primary benefit of working with a broker, says Sean Lovison, a New Jersey-based certified financial planner.

Is it cheaper to buy insurance online or through an agent? ›

Buying online could also be cheaper because you won't pay agent commissions or other fees as you might when obtaining an auto policy in person. However, you could also miss out on potential savings by not working with a knowledgeable insurance agent in person.

What is the difference between an insurance broker and an agent? ›

Insurance agents and insurance brokers can both help you buy an insurance policy. But insurance agents represent the insurance provider that employs them and help sell policies from that single provider. Insurance brokers represent the consumers who use them and can help them shop for policies from multiple providers.

Why do insurance carriers use brokers? ›

insurance carrier. Brokers are typically responsible for advising clients about what type of insurance coverage they need, comparing policies from different insurers, negotiating with carriers on behalf of their clients, and helping them find the best possible rates. Brokers perform many tasks and fill many roles.

What are pros and cons for an insurance agent? ›

As an independent insurance agent, you are basically your own boss. You have the freedom to decide how you want to run your business. On the flip side of that, however, you won't be given paid time off or sick days. The same goes for holidays.

Is it better to use a broker? ›

Brokers make it easy for you because they know banks, bankers, loan products and loan terms. They can sift out what's going to work for you, and what isn't. They know where to go, and what you need to provide, to get you the finance you're looking for. Brokers make it easier for the lenders to say yes.

Why should I have an insurance broker? ›

Insurance brokers understand and assess your risk, using their expertise to review all options and tailor cover to match your risk, cost effectively. Brokers deliver personalised service because they take the time to understand your business and build long term relationships.

Do you have to go through an insurance broker? ›

Some insurance buyers prefer to go it alone, while others with more complex needs or questions will benefit from the assistance of an insurance broker. Here are some reasons you could benefit from working with a broker. You don't want to spend time sifting through and comparing insurance quotes.

Is it better to go with a local insurance company? ›

Local Insurance Agencies Understand the Area Best

Also, insurance regulations and legislation change from state to state. Therefore, what may be a legal requirement in one state may not be a legal requirement in another, which shows why local knowledge is so critical.

What percentage of insurance premiums go to the agent? ›

It's usually a percentage of the policy's premium, but it varies based on the policy type. What percentage of insurance premiums go to the agent? On average, between 5-20%, depending on the policy and terms set by the insurer.

Do insurance agents get paid for quotes? ›

Independent insurance agents are third-party salespeople who have a relationship with multiple companies and get paid a commission when they sell you a policy. Because they aren't bound to a single insurance company, they can help you compare options across several carriers to find the right policy for you.

What is the role of a broker vs agent? ›

A real estate agent is licensed to help people buy and sell real estate and is paid a commission when a deal is completed. The agent may represent either the buyer or the seller. A real estate broker does the same job as an agent but is licensed to work independently and may employ agents.

What is the role of an insurance broker? ›

An insurance broker acts as an intermediary between you and an insurer. Armed with both your background and their insurance know-how, they can find a policy that best suits your needs for a reasonable price. While brokers can save you time and money, you may have to pay a broker fee for their services.

What is the main difference between an insurer and a broker? ›

An insurance broker works for you, not an insurance provider. That means they partner with small business owners as their trusted advisors. They give expert advice, help define and explain the details of an insurance policy and recommend coverages and coverage limits.

How many insurance brokers fail? ›

A more accurate statement is that 93% of agents choose to leave within three years. Today, we're discussing the primary reason I believe agents are leaving this business. Before diving in, I want to share my inspiration for this article.

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