What Shrunk My Momo? - Khatapana (2024)

What Shrunk My Momo? - Khatapana (1)

Is MOMO your favorite food? Why are we even asking this. Momo can be termed as our un-official national food. Well, who doesn't love momo?

What Shrunk My Momo? - Khatapana (7)

If you are a momo lover just like most of our team members, then you may have noticed one thing for sure. The price of your favorite momo in most of the local momo shops have remained the same. For example: you still get Buff momos for Rs. 80 to Rs. 120 per plate and chicken momos for Rs. 100 to Rs. 150 in most of the shops around Kathmandu, Bhaktapur and Lalitpur.

What Shrunk My Momo? - Khatapana (8)

And then you may have also observed another thing: the SIZE of the momo! Hasn't it grown smaller? Or are we just over-observing things? In many shops, we have confirmed that the size of the momo has become smaller.

What Shrunk My Momo? - Khatapana (9)

And this explains how the momo price has stayed the same while the price of other things have sky rocketed. Isn't it? The price of petrol, diesel and gas, for example. If feels like just yesterday when the price of petrol was around Rs. 100 per litre and today it has almost doubled.

What Shrunk My Momo? - Khatapana (10)

Are you surprised how is this even possible? We were surprised too. Because the price of meat has gone up and so has the price of other ingredients of momo like onion and spices. Yes, this increase in price is known as "INFLATION". Yet, the price of momo remains the same!

What Shrunk My Momo? - Khatapana (11)

And the momo shops certainly are making a smart move. To offset the increase in price of the ingredients, gas and other inputs, they have reduced their momo size! Mind you, they still haven't reduced the number of momo they serve per plate but reduced the size of momo. And at time, this is even not noticeable. Many of us may not have even noticed this. Well, next time when you visit your favorite momo joint, do observe and see if the things that we are telling you is correct!

What Shrunk My Momo? - Khatapana (12)

And it's not only the momo or the momo shops, many other products like your favorite noodles, snacks (lays, kurkure) or chocolate bar seem to use this strategy. This strategy is known as "SHRINKFLATION" i.e. the size of the product is shrunk and the price is not increased.

What Shrunk My Momo? - Khatapana (13)

So, does it make sense now? Do let us know!

What Shrunk My Momo? - Khatapana (14)

One prime example may be the match box or chocofun. You still get a packet of match box for Rs. 2 and a bar of chocofun for Rs. 5! While the number of match sticks have gone down and so has the size and amount of chocolate in the chocofun. It will not be a surprise if chocofun will have only the wafer inside.

What Shrunk My Momo? - Khatapana (15)

Where else have your seen "Shrinkflation"?

What Shrunk My Momo? - Khatapana (16)
What Shrunk My Momo? - Khatapana (2024)

FAQs

What is a few sentences about momos? ›

Momo are a type of South Asian dumplings that are hugely popular throughout the region. Momo are basically dough wrapped around stuffed vegetables or meat. These can be cooked in various ways- but are most commonly steamed.

What is Momo why it is one of the most popular dishes? ›

Momos are a type of steamed filled dumpling in Tibetan and Nepali cuisine that is also popular in neighbouring Bhutan and India. The majority of Tibetan momos are half-moon in shape like jiaozi, while Nepali momos are normally round like baozi.

Why do I love momos so much? ›

The reason being its taste and availability. Moreover, We have developed a lot of its variety which includes Fried, Steam, Jhol, Chilly, Sandeko, Open, Kothey, Tandoori and many more. Since the filling can be adjusted according to our taste buds, It is almost impossible to be not liked.

Is momos good or not? ›

Momos are a healthy and delicious option for everyone. Dumplings have long been considered a healthy food, and momos are no exception. They're steamed, so all the nutrients are retained, and you can customize them to your liking. If you're looking for a healthy option, momos are a great choice.

Is momo a snack or a meal? ›

Steamed dumplings called momos can be cooked with whole wheat flour and filled with a variety of veggies to make a healthy meal. Fiber-rich whole wheat flour and nutritious vegetables are both included in this dish.

Why are momos so tasty? ›

Traditionally, momos are made with a simple dough of flour and water, which is then filled with a mixture of meat and vegetables, such as beef or pork, cabbage, onions, and garlic. The dumplings are then steamed or fried and served with a dipping sauce made of soy sauce, vinegar, and chili paste.

Which is better momo or dumplings? ›

Dumplings generally have a thinner and more delicate dough wrapping, allowing for a lighter texture. In contrast, momos feature a thicker and chewier dough, providing a heartier bite.

What are momos made of? ›

What are Momos? As I have mentioned above, momos are dumplings made with flour and a savory stuffing. This stuffing can be made with veggies, sea-food, chicken or paneer (cottage cheese) . Method of cooking: Momos can be steamed, baked or deep-fried.

How popular is momos? ›

Such a hot favourite. No wonder momos have become a hot favourite across India today. Zomato reported two years ago that more than one crore Indians had ordered momos on its platform in a single year.

Who made first momos in the world? ›

It is believed that momos originated in Tibet and were introduced to Nepal by Tibetan immigrants who settled in the Kathmandu Valley. Over time, momos have become an integral part of Nepalese cuisine and culture, particularly in the Kathmandu Valley, where they are often served during festivals and special occasions.

Why momo is so tasty? ›

The flour can be either all-purpose flour or wheat flour as per your choice. Be it meat or vegetables, The stuffing's are always finely minced and flavored with garlic and ginger. The mixture of red onions, spring onions and coriander adds more juiciness to any type of stuffing either meat or non-meat.

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