What is the Average Restaurant Revenue? | UpMenu (2024)

How Much Do Restaurants Make: Key Takeaways

• Average Restaurant Revenue: Restaurant revenue varies significantly by type and location. For example, bakeries generate around $450,000 annually, while top-grossing restaurants in major cities can generate millions.

• Restaurant Profit Margins: The average profit margin for most restaurants is 2% to 6%, but models like food trucks, pizzerias, and bars can achieve margins of up to 25%.

• Average Restaurant Owner Earnings: Restaurant owners’ earnings range between $30,000 to $155,000 per year, with an average of $82,566 to $97,173 annually, depending on factors like location, restaurant type, and management.

• Additional Revenue Streams: Ghost kitchens (delivery-only models) have gained popularity and offer profit margins of 15% to 25%, which is higher than the traditional restaurant models.

• High-Earning Locations: In cities like New York and Las Vegas, top-grossing restaurants, especially steakhouses and fine dining establishments, see average check sizes ranging from $100 to $194, contributing to high overall revenues.

• Cost Control for Profitability: Successful restaurants optimize profitability by managing food and labor costs, menu engineering, and effective marketing, such as upselling and social media engagement.

As a restaurant owner, understanding revenue and profit is key. The average restaurant profit margin sits around 2% to 6%, but certain types of restaurants can achieve higher profits. If you’re running a fine dining establishment, higher menu prices can boost revenue, but costs also tend to be higher. On the other hand, a fast food restaurant can thrive on high volume and lower ingredient costs, offering faster profits.

On average, restaurant owners earn between $82,566 and $97,173 annually, depending on location and type of restaurant. Models like food trucks and ghost kitchens offer strong profitability by keeping overhead low, while pizzerias and bars often achieve margins as high as 25%. Focus on cost control and marketing to maximize your bottom line

How is restaurant revenue calculated?

Total business revenue, or gross revenue, is the total amount generated by the restaurant sales by month of goods or services related to the company’s primary operations.

Here’s a step-by-step guide to calculating total restaurant business revenue:

• Determine the period: You need to decide whether you’re looking to calculate the average monthly revenue, or if you’re planning on tracking quarterly or annually.

• Identify all restaurant revenue streams: In addition to sales from primary goods or services, businesses may have multiple sources of revenue, such as investment income, sales of assets, or secondary products/services.

• Calculate the revenue from each stream: For goods or services, this generally involves multiplying the number of items sold by their selling price. Once you’ve calculated the income from each source, add them all together to calculate total business revenue.

Here’s the formula for calculating the average net profit for typical restaurant:

Total Restaurant Income = Food and Beverage Sales + Alcohol Sales + Delivery/Takeout Sales + Catering/Event Revenue + Merchandise Sales + Other Income

What Tools can be Used to Calculate the Average Restaurant Revenue?

You can utilize a variety of tools to calculate how much revenue your restaurant is making. These can range from traditional methods like manual bookkeeping to more modern solutions like restaurant-specific software. Here are a few of the commonly used tools:

• Point of Sale (POS) Systems: Modern POS systems do more than just restaurant payment processing; they also track sales and can generate detailed reports. They can show you how much you’ve made in a day, a week, a month, or any time frame you choose. They can also break down revenue by product, showing you what’s selling and what isn’t.

• Accounting Software: Accounting programs like QuickBooks or Xero can track income and expenses, making it easier to calculate average revenue. They can also integrate with POS systems for a more seamless accounting process.

• Spreadsheets: A well-organized Excel or Google Sheets spreadsheet may suffice for tracking revenue and expenses for smaller establishments. Spreadsheets can be customized to suit the specific needs of the business.

• Restaurant Management Software: There are software solutions that are designed specifically for the restaurant industry, like UpMenu. These tools often combine many features into one platform, including online ordering, inventory management, , and restaurant CRM.

Remember, total business revenue is a gross figure. To get the net income or total restaurant profits, you must subtract all business expenses (like the cost of goods sold, wages, rent, utilities, restaurant taxes, etc.) from the total revenue.

What is the Average Revenue for a New Restaurant Under a Year Old?

The average revenue for a new restaurant under a year old can vary widely depending on numerous factors such as the restaurant’s size, location, type (fast food, fast-casual, fine dining, etc.), menu prices, operating hours, and more. Small fast-food or quick-service restaurants could generate a few hundred thousand dollars in revenue in their first year. On the other hand, larger full-service restaurants in popular locations might generate over a million dollars in revenue.

Based on Credibly’saverages, the average restaurant revenue for a business under 12 months old is $111,860.70, with an average income for the restaurant owner being $72,600. There are roughly 200,000 quick-service restaurants vs. about 34,000 full-service ones, representing a range of dining experiences.

Which Types of Restaurants Have the Highest Revenue Average?

Restaurant revenue can vary greatly depending on many factors, including the type of restaurant, location, pricing, and operating hours. Obviously the higher the number of average sales, the higher revenue, which makes restaurants profitable. But many businesses that go with the wrong business models tend to fall behind other restaurants when it comes to earning gross profit. Generally, the types of restaurants that have the potential for the highest average revenue include high-end, chain, themed, and franchise restaurants and those located in busy areas.

High-End or Fine Dining Restaurants

These establishments make more money by catering to an upscale clientele and can charge premium prices for their menu offerings. Fine dining restaurants often serve gourmet food, have an extensive wine and co*cktail list, and offer superior service. However, it’s important to note that while they may generate significant revenue from high menu pricing, their operational costs and total expenses are also very high.

Unlike most standard restaurant establishments, the average restaurant sales for high-end businesses are often higher due to an established reputation for quality and exclusivity. This can generate high demand, allowing these restaurants to maintain high prices and consistent bookings.

Chain Restaurants

Well-known chain restaurants, particularly fast food or quick-service restaurants (QSRs), can generate significant revenue due to their high sales volume. Chains like McDonald’s, Starbucks, or Chick-fil-A have the advantage of brand recognition, consistency and often have drive-thru or delivery options to boost sales.

Chain restaurants usually have many locations, often spread across multiple regions or countries, which allows them to serve a larger number of customers and thus generate significant total revenue. Additionally, they have standardized menus and operating procedures, enabling them to operate efficiently.

Themed Restaurants

Restaurants that offer a unique or themed dining experience can also bring in high revenues. These could range from entertainment-focused establishments like Hard Rock Cafe or Rainforest Cafe to niche-themed restaurants that provide a distinctive dining experience.

Themed restaurants often offer a unique and immersive dining experience that differentiates them from typical restaurants. This can attract a wide range of customers, from locals to tourists, who are willing to pay a premium for this experience. Some businesses incorporate entertainment into the dining experience and even sell branded merchandise, which can be a significant source of yearly revenue.

Restaurants in Prime Locations

Regardless of their specific type of cuisine, a restaurant based in a high-traffic area such as city centers, tourist attractions, or shopping malls often generate high revenues. Many restaurants in prime locations are typically in areas with high foot traffic, such as city centers, shopping malls, or tourist areas, which helps to boost revenue significantly.

Restaurants in prime locations are more visible and easier to find, which can attract more customers. Additionally, these businesses can be found in affluent neighborhoods or areas with a high concentration of businesses. Customers in these areas may have higher disposable income and be willing to spend more on dining.

Franchise Restaurant

Buying a franchise from a well-known brand can lead to high revenue due to the brand’s established reputation and customer base. Examples include Subway, Domino’s Pizza, and KFC. Restaurant franchisees also benefit from the franchisor’s marketing and supply chain management support.

Franchised restaurants operate under a brand already known and trusted by consumers. This brand recognition can draw in customers, generating higher sales. These businesses also have higher profit margins because an established business model works. Many challenges associated with starting a restaurant from scratch, such as determining a good menu or effective operating procedures, are already solved.