What is Sustainable Investing? (2024)

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Traditional investing delivers value by translating investor capital into investment opportunities that carry risks commensurate with expected returns. Sustainable investing balances traditional investing with environmental, social, and governance-related (ESG) insights to improve long-term outcomes.

In many ways, sustainable investing can be seen as part of the evolution of investing. There is a growing recognition among industry participants that some ESG factors are economic factors, especially in the long term, and it is, therefore, important to incorporate material ESG factors.

There are three critical elements of sustainable investing:

  • Sustainable investing is additive to asset management theory and does not mean a rejection of foundational concepts.
  • Sustainable investing develops deeper insights about how value will be created going forward using ESG considerations.
  • Sustainable investing considers diverse stakeholders, consistent with how companies are developing.

Why Is Sustainable Investing Important?

Interest in sustainable investing continues to grow, and the pressure is on for investment organizations to move toward the sustainable investing model. In an era when the investment industry is challenged by rising end-client and regulatory expectations and challenging economics, the alternative of maintaining the status quo leaves the industry vulnerable to decline.

The next stage of development will depend heavily on industry leadership and innovation in investment thinking and practice, as well as data management. If these are present, the future is exceptionally bright.

Explore comprehensive Sustainable Investing Research at the CFA Institute Research and Policy Center. Gain valuable insights and in-depth analysis on the subject.

Evaluate and Improve Your Commitment to Sustainable Investing

ESG skills, including sustainable investing specialization, are increasingly sought after in the investment management industry. Assess your individual or firm's skills and get personalized resources to help improve and maintain your aptitude with our Rubric Assessment Tools.

These rubrics are intended to provide a framework for investment organizations and investment professionals to do a candid self-assessment of areas needed for future sustainability effectiveness. The rubrics will help you recognize your strengths and develop plans for building your capabilities where gaps exist.

After you complete your assessment, you will receive a number of resources, on-screen and via email, to aid you in upskilling.

Each rubric has 18 multiple-choice questions and should take you no more than five minutes to complete. You may choose to do one or both, and your results are confidential.

Take the Investment Organization AssessmentTake the Investment Professional Assessment

CFA Institute Is Committed to Sustainable Investing

As the largest global association of investment professionals, CFA Institute has committed to the development of sustainable investing and ESG investing and analysisthrough a variety of efforts including the following:

Report: Future of Sustainability in Investment Management

Read the latest Future of Finance report, which examines the present state of sustainable investing and how the sustainability trend of the next 5–10 years will develop. Investors and the investment industry have a considerable role to play in determining the pathway and shaping a future worth investing in.

Report Input

This report is informed by the views of more than 7,000 investment industry stakeholders.

What is Sustainable Investing? (2024)

FAQs

What is the meaning of sustainable investment? ›

Derived from this definition of sustainable development, sustainable investing is broadly defined as the practice of using environmental, social and governance (ESG) factors when making investment decisions about which stocks or bonds to buy.

How does sustainable investing work? ›

Sustainable investing balances traditional investing with environmental, social, and governance-related (ESG) insights to improve long-term outcomes. In many ways, sustainable investing can be seen as part of the evolution of investing.

What is the difference between ESG and sustainable investing? ›

While both ESG and sustainability are concerned with environmental, social, and governance factors, ESG focuses on evaluating the performance of companies based on these factors, while sustainability is a broader principle that encompasses responsible and ethical business practices in a holistic manner.

How to be a sustainable investor? ›

Sustainable investing is an investment approach that considers environmental, social and governance (ESG) criteria in addition to traditional financial factors. Environmental criteria might include factors like a company's carbon footprint, resource use and energy efficiency.

What is the largest sustainable investment strategy? ›

The largest sustainable investment strategy globally is ESG integra- tion, as shown in Figure 6, with a combined USD25. 2 trillion in assets under management employing an ESG integration approach, also being the most commonly reported strategy in most regions.

Are sustainable investments profitable? ›

Good returns in the long-term

“Yet academic evidence suggests that sustainable companies are able to borrow at lower rates and generate higher returns on their investment. They also tend to avoid reputationally damaging controversies.

What are the cons of sustainable investing? ›

Higher Management Fees. A common argument against socially responsible investing is that fund managers tend to charge more in fees than they would for conventional funds, a fact that can negate higher returns.

Is it worth investing in sustainability? ›

Enhancing Reputation: Sustainability plays a decisive role in #consumer behavior and public opinion, especially among young people. High-tech companies can improve their reputation, attract socially responsible investors and customers, and gain a competitive edge.

Why do people invest in sustainability? ›

Relocate costs, save money

When companies try to find ways to reduce their impact they start questioning their consumptions, processes and naturally implement optimization and rationalization strategies. In that way sustainability is strongly linked to cost optimizations, and thus money saving.

Is ESG investing good or bad? ›

Many academic studies have investigated the relationship between ESG ratings and stock returns. They offer no conclusive evidence that investments that are based on ESG criteria outperform those that are not. Some studies find that good ESG performers earn higher stock returns while other studies report the opposite.

What does greenwashing mean in sustainable investing? ›

Greenwashing is when companies mislead investors and the public about their eco-friendliness. Sustainability claims are often self-reported, making them hard to verify.

Why is ESG investing so popular? ›

The COVID-19 pandemic has reinforced the importance of ESG issues and accelerated the transition to a more inclusive capitalism. Investors increasingly believe companies that perform well on ESG are less risky, better positioned for the long term and better prepared for uncertainty.

What is an example of a sustainable investment? ›

Successful Sustainable Investment Projects

For instance, investments in renewable energy projects, such as solar and wind farms, have contributed to the reduction of greenhouse gas emissions and the creation of new jobs in the clean energy sector.

What qualifies as sustainable investment? ›

“Sustainable investment” means an investment in an economic activity that contributes to an environmental objective, as measured, for example, by key resource efficiency indicators on the use of energy, renewable energy, raw materials, water and land, on the production of waste, and greenhouse gas emissions, or on its ...

What are the best sustainable funds to invest in? ›

  • iShares ESG Aware MSCI USA ETF (ESGU)
  • iShares Global Clean Energy ETF (ICLN)
  • Putnam Sustainable Leaders (PNOPX)
  • TIAA-CREF Social Choice Equity (TICRX)
  • Parnassus Mid Cap Fund (PARMX)
  • iShares ESG Aware MSCI EAFE ETF (ESGD)
  • Invesco Solar ETF (TAN)
Apr 10, 2024

What is sustained investment? ›

Sustainable investing refers to types of investments that aim to generate long-term financial returns while advancing sustainable outcomes.

What is a simple definition of sustainability? ›

In 1987, the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Today, there are almost 140 developing countries in the world seeking ways of meeting their development needs, but with the ...

What are the three key sustainable investing factors? ›

The three ESG factors:
  • The three ESG factors: Environmental. ...
  • Social. ...
  • Governance. ...
  • Differing exposures. ...
  • A brief history of ESG. ...
  • Assessing countries.

What is the sustainable investment rule? ›

The sustainable investment rule states that public sector net debt as a proportion of gross domestic product (GDP) will be held over the economic cycle at a stable and prudent level.

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