What Is Portfolio Diversification? (2024)

Investment diversification protects your portfolio from adverse stock market conditions. But how should I diversify my portfolio?

When it comes to investing, savvy money managers advise that you spread your money around—that is, "diversify" your investments. Diversification protects you from losing all your assets in a market swoon. Putting all your eggs in one basket is a risky strategy.

But how should you diversify your portfolio? To diversify correctly, you need to know what kinds of investments to buy, how much money to put into each one, and how to diversify within a particular investment category.

In This Article
  • What Does It Mean to Diversify Your Investments?
  • How to Diversify Your Portfolio
  • Why Is It Important to Diversify?
  • How to Develop a Diversification Strategy
  • Diversify Within Investment Categories
  • Balancing Risk and Return
  • Getting Help

What Does It Mean to Diversify Your Investments?

Having a lot of investments doesn't make you diversified. To be diversified, you need to have lots of different kinds of investments.

How to Diversify Your Portfolio

You should have some of all of the following: stocks, bonds, real estate funds, international securities, and cash.

Why Is It Important to Diversify?

Investments in each of these different asset categories do different things for you.

  • Stocks help your portfolio grow.
  • Bonds bring in income.
  • Real estate provides both a hedge against inflation and low "correlation" to stocks—in other words, it might rise when stocks fall.
  • International investments provide growth and help maintain buying power in an increasingly globalized world.
  • Cash gives you and your portfolio security and stability.

How to Develop a Diversification Strategy

How do you figure out how much money to put into each investment category? Here are the rules of thumb for developing a diversification strategy.

What Are the Rules of Thumb for Developing a Diversification Strategy?

First, set aside enough money in cash and income investments to handle emergencies and near-term goals.

Next, use the following rule of thumb: Subtract your age from 100 and put the resulting percentage in stocks; the rest in bonds. In other words, if you're 20 years old, put 80% of your assets in stocks; 20% in bonds. (Most 401(k) plans contain both stock and bond offerings; you can also buy these investments through an IRA.)

How Diversified Should Your Portfolio Be?

Then, to diversify your money among the other investment categories, adjust the percentages you got using the above rule of thumb as follows:

  • Invest 10% to 25% of the stock portion of your portfolio in international securities. The younger and more affluent you are, the higher the percentage.
  • Shave 5% off your stock portfolio and 5% off the bond portion, then invest the resulting 10% in real estate investment trusts (REITs). Real estate investment trusts are a hybrid investment that produces stock-like average returns, although a large portion of the return is in dividends. The securities are volatile, swinging wildly in value. But, because they move at such a different pace than other investments, they can actually help stabilize returns.

The result: Our hypothetical 20-year-old would have an emergency fund and the remaining assets would be split 75% stocks (of which 25% were international), 15% bonds, and 10% REITs.

Diversify Within Investment Categories

Once you've diversified by putting your assets into different categories, you need to diversify again. It's not enough to buy one stock, for instance, you need to have a lot of different types of stocks in that portion of your portfolio. That protects you from being ravaged when a single industry—say, financial services or healthcare—takes it on the chin.

If you're not super rich, diversification while buying individual shares can be costly because you might have to pay trading fees each time you buy a different stock. The most cost-effective way for investors of modest means—and that means people who have less than $250,000 to play with—is to buy mutual funds.

Mutual funds are investment pools that combine the money of many individuals to buy stocks, bonds, real estate, international securities, and the like. To make things simple, you can buy so-called "index" funds, which purchase all the shares of a particular index, such as the stock market's Standard & Poor's 500 Index of big company stocks. There are also bond index funds, international indexes, real estate index funds, and money market funds, which are essentially an index fund for your cash.

Balancing Risk and Return

Diversification protects you from devastating losses, but it also costs you in average annual returns. That's because risk and reward go together in the financial markets. So, anything that reduces your risk will also reduce your return. Give yourself permission to take a little risk unless you're close enough to retirement that the additional security is particularly valuable.

Some people argue that the rule of thumb is too conservative because it suggests that a 50-year-old, who likely has another 30 years to invest, should have a 50-50 stock and bond mix. These people suggest a better rule of thumb is to subtract your age from 110.

The best strategy is one that's geared to you. If a little extra risk won't keep you up at night, this modified rule of thumb can work. But, if it will cause you distress, stick with the original rule of subtracting your age from 100, even if it isn't as lucrative. You'll save money on antacids.

Getting Help

This article discusses just a few possible strategies and tactics for diversifying your investment portfolio. However, ensuring your investment portfolio is sufficiently diversified can be tricky and risky. Be sure to use all available resources to assist you, such as reading investment books and meeting with financial advisors.

Further Reading

Avoiding Financial Trouble: Ten TipsUpdated August 27, 2024
What Happens to Your Money If Your Bank Fails or Is Acquired?Updated March 20, 2018
How FDIC Insurance Coverage Is CalculatedUpdated June 23, 2023
What Is Portfolio Diversification? (2024)

FAQs

What is the meaning of portfolio diversification? ›

Portfolio diversification is an investment strategy that involves spreading your investment capital across a variety of assets or securities within your investment portfolio. The aim of diversification is to reduce risk and increase the likelihood of achieving more stable and consistent returns over time.

What is the best example of portfolio diversification? ›

"When stocks go down in value, high-quality bonds often produce positive returns – this is a very basic example of how to build real diversification." By combining them in various proportions and periodically rebalancing, you can end up with a portfolio that produces a competitive return while taking on less risk.

What is the primary purpose of portfolio diversification? ›

It is one way to balance risk and reward in your investment portfolio by diversifying your assets. Diversification is the practice of spreading your investments around so that your exposure to any one type of asset is limited. This practice is designed to help reduce the volatility of your portfolio over time.

How do you diversify your portfolio? ›

Here are some important tips to keep in mind to help you diversify your portfolio.
  1. It's not just stocks vs. bonds. ...
  2. Use index funds to boost your diversification. ...
  3. Don't forget about cash. ...
  4. Target-date funds can make it easier. ...
  5. Periodic rebalancing helps you stay on track. ...
  6. Think global with your investments.
Feb 8, 2024

How do I check if my portfolio is diversified? ›

Putting It All Together
  1. Ensuring your portfolio is taking advantage of all available sources of return.
  2. Finding the optimal mix of return sources given your unique life goals and/or desired risk level.
  3. Getting what you pay for: Avoid paying high fees for exposures that are commonly available.

What is the most important reason to diversify a portfolio? ›

Diversifying your investment portfolio can reduce risk and improve your resiliency as an investor as well as your potential for returns. By diversifying your portfolio, you can spread your money around to take advantage of markets or assets with high returns, even if you also have funds in poor-performing markets.

Should I put all my money in one ETF? ›

Experts agree that for most personal investors, a portfolio comprising 5 to 10 ETFs is perfect in terms of diversification.

How many stocks make a diversified portfolio? ›

We show that a well-diversified portfolio of randomly chosen stocks must include at least 30 stocks for a borrowing investor and 40 stocks for a lending investor. This contradicts the widely accepted notion that the benefits of diversification are virtually exhausted when a portfolio contains approximately 10 stocks.

Why is portfolio diversification a popular strategy? ›

Diversifying can put you in better position to withstand dips in performance and therefore stay the course as you work towards reaching your financial goals. That way if your portfolio is skewed heavily to one asset and they happen to perform poorly, you're not forced to sell low and accept major losses.

What is the essential point in portfolio diversification? ›

A diversified portfolio minimizes risks while investing for the long term. It allows for a certain amount of high-return investments by offsetting possible risks through more stable alternatives. When you start early, you can also learn the value of disciplined saving and plan for your life goals.

Is portfolio diversification necessary? ›

Most investment professionals agree that, although it does not guarantee against loss, diversification is the most important component of reaching long-range financial goals while minimizing risk. Here, we look at why this is true and how to accomplish diversification in your portfolio.

Why do companies diversify their portfolio? ›

By diversifying, you can spread your investments across a range of products, services, markets, industries, or geographies. This approach can help protect your business against market downturns, changes in consumer preferences, or other external factors that could impact your existing operations.

What are the benefits of portfolio diversification? ›

One of the most important characteristics of any investment portfolio is its diversity. Portfolio diversification helps offset exposure in any single position, and helps investors protect themselves against wide swings in key sectors. Typically, traders diversify by trading both equities and bonds.

What is the formula for portfolio diversification? ›

First, set aside enough money in cash and income investments to handle emergencies and near-term goals. Next, use the following rule of thumb: Subtract your age from 100 and put the resulting percentage in stocks; the rest in bonds. In other words, if you're 20 years old, put 80% of your assets in stocks; 20% in bonds.

What is portfolio diversification fidelity? ›

Diversification in investing is the practice of spreading your investments around, resulting in 3 core benefits: 1) minimizing risk because your exposure to any one type of asset is limited; 2) avoiding short-term mistakes by lowering fluctuations that can be caused by a single asset; and 3) earning long-term value by ...

What does diversifying your meaning making portfolio mean? ›

Even if you are passionate about our work, it's important to implement a tactic I call “diversifying your meaning-making portfolio”-- identify and nurture areas of life (hobbies, volunteer activities, etc.) that you are passionate about but are wholly separate from your paid employment.

What is the meaning of diversification? ›

noun. 1. the act or process of diversifying; state of being diversified. 2. the act or practice of manufacturing a variety of products, investing in a variety of securities, selling a variety of merchandise, etc., so that a failure in or an economic slump affecting one of them will not be disastrous.

What is the benefit of having such a diversified portfolio? ›

Diversification allows you to take advantage of as many growth opportunities as possible. At the same time, it helps you mitigate risk, particularly the risk of losing too much money on any single investment.

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