What is Help Center? (2024)

A help center is a self-service support system that provides assistance to users. Help centers can be found inside one’s app and include how-to articles, frequently asked questions, video tutorials, and more.

The primary purpose of a help center is to provide users with on-demand support in an effort to create a positive customer experience.

Why is Help Center important?

For any SaaS product, creating a seamless customer experience is a top priority. However, the latter cannot be achieved without a robust help center in place. Help centers provide many benefits than you may realize, some of these are:

  • Reduces customer support workload and costs: With helpful resources available for common issues, users wouldn’t feel the need to contact the customer support team for assistance. This enables the CS team to focus on greater issues requiring their attention. Help centers are also available 24/7 whereas to provide traditional support over chat/call, you’d need to hire many more employees. Hence, help centers reduce customer support costs as well.
  • Improves customer satisfaction: Help centers provide quick answers to any questions users may have. This reduces the frustration of finding answers elsewhere and waiting to connect with a live agent – ultimately, increasing customer satisfaction.
  • Lowers customer churn: When customers are satisfied and continue receiving value from your product, it’s unlikely they will unsubscribe from your SaaS.
  • Provides valuable insights: By analyzing help center data, companies can identify trends that can help them improve their product or customer experience.

Do you need tools for Help Center?

When looking to create effective help centers, a solid platform is a must. Choosing the right tool for the job is pivotal for providing customer education as early and seamlessly as possible.

Surely your skilled development team can create one from scratch but is the effort worth the return? There is an opportunity cost to your developers’ time – would you prefer they spend their time improving the product and adding new features or rather creating a knowledge base?

A help center software enables even your least technical colleagues to easily create and maintain a knowledge base. No running after developers to help you with any technicalities!

Apart from this, help center tools usually host several advanced features, like analytics. These features are important when looking to create a positive customer experience and keep support tickets at a minimum.

The best part is that modern help center tools like Userpilot offer brand customizations (colors, icons, fonts, etc.) so that they look native-like and brand-centric.

What are the best tools for Help Center?

There are many tools available to help you create effective help centers. We’ve curated a list of the leading tools – choose one that best supports your feature requirements, business needs, and budget.

  • Userpilot
  • Pendo
  • Intercom
  • HelpScout
  • Zendesk

What are the must have features of Help Center tools?

Not all tools are built the same – some offer better value for money and peace of mind. Before you invest in a help center tool, ensure it has the following necessary features:

  • Easy navigation and UI: The tool shouldn’t have a steep learning curve. It should have a clear and organized layout that is easy to navigate and use.
  • Search functionality: This is the highlight feature of a help center that enables users to search articles and tutorials related to an issue they may be facing.
  • Comprehensive content: Your choice of tool must allow you to host a number of resources, including articles, video tutorials, how-to guides, etc.
  • Live chat: For novel cases or additional assistance, users might resort to communicating with a live customer support agent. Ensure the tool you select either has its own live chat feature or offers chatbot integrations.
  • Analytics:A robust tool should show you how users navigate your help center, which articles they search for the most, and where improvements can be made to the product and customer experience.
  • Localization:To be truly resourceful, you can’t depend on a single language for your entire audience. Select a software that provides multi-language support so users can choose the language they’re most comfortable with.
  • Brand customizations:To give a native-like look, the right tool must offer brand-level customizations like brand colors, themes, logo, and style.

What is Help Center? (1)

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What is Help Center? (2)

What is Help Center? (2024)

FAQs

What is Help Center? ›

A help center is a self-service support system that provides assistance to users. Help centers can be found inside one's app and include how-to articles, frequently asked questions, video tutorials, and more.

What is the function of help center? ›

A Help Center is a website where customers can find answers to their questions and solutions to their problems. Designed to resolve many common queries that a brand receives, a Help Center should make it simple for customers to find the answers they're looking for.

What is the goal of a help center? ›

The whole point of your help center is to provide critical information to your customers that enables them to accomplish their goals, solve problems, and make progress in their lives. To that end, you need to ensure the information you provide within your help center is as comprehensive and thorough as necessary.

What is the difference between a call center and a help center? ›

Types of Issues: A call center is designed to handle day-to-day customer concerns or issues that are of basic nature. On the other hand, in addition to simple issues, help desks can cater to more complicated or technical support issues.

What is an online help center? ›

A help center is an online resource dedicated to answering product and support-related questions to help users find the information they need about your product or service.

What does a support center do? ›

The technical support center will keep your computer systems up to date and conduct high-quality monitoring, effectively protecting your business from data leakage and system hacking. Solving complex business tasks.

What is a good help center? ›

A well-designed help center guides the user and helps to reduce both customer churn and the cost of having many support agents. Good help centers are interactive, easily identified, and searchable.

What is the benefit of a help center? ›

Satisfied customers who receive quick and easy resolutions to their problems are the most obvious benefit of a help desk. “When a customer has questions, issues, or problems about your product or business, a help desk can troubleshoot and resolve issues, save a customer, and drive loyalty,” said Grosspietsch.

How to structure a help center? ›

Make your help center user-friendly and easy to read, with clear headings and helpful images or videos. Regularly update your help center to ensure that the information remains relevant and accurate. Include a feedback system that allows customers to provide comments or suggestions about your help center.

What is the difference between a knowledge base and a help center? ›

On the other hand, knowledge base software equips customers with self-help. It eliminates interactions with operators by empowering customers to find answers on their own. Unlike the help desk where customers interact with support teams in the form of tickets, knowledge bases are read-only portals for customers.

Are call centers hard work? ›

The work of a call center isn't easy because of the high-pressure work environment, the necessity to deal with a variety of customer issues as well as dealing with difficult or angry customers, with a high degree of professionalism, and adhering to a strict set of standards of performance.

What is the meaning of support center? ›

Support Centre means the dedicated Company personnel and resources tasked with the receipt, logging and resolution or work around for Incidents. "Updates" means error corrections and maintenance releases to the Software which are made generally available from time to time by the Company.

What makes a good contact center? ›

Great call centers have several things in common: they set the right goals, employ the most suitable agents and managers, and use the best tools for the job.

How to build a help centre? ›

Reach out to other customer-facing roles within your company, such as sales, product, and user experience to learn which issues they hear most often when talking to customers. Create a list of the top issues from these sources as the first guides that you will create and publish in your help center.

What should a help page contain? ›

Help Page Features
  1. The pages must be clear and illustrative.
  2. They should have a short, descriptive explanation of each topic that can be read quickly. ...
  3. Following good scanning aids (such as bolding keywords) can increase readability.

What do you mean by online help facility? ›

Online help is topic-oriented, procedural or reference information delivered through computer software. It is a form of user assistance. The purpose of most online help is to assist in using a software application, web application or operating system.

What is the main purpose of the help desk? ›

A help desk is the first point of contact for customers and employees alike. Customers need answers and the help desk is where they turn. When employees need someone to troubleshoot a printer, upgrade security on a laptop, or give them access to a new system, it's the help desk to the rescue.

What is the difference between help center and knowledge base? ›

With help desk, businesses can resolve customer issues in a timely and efficient manner while knowledge base enables customers to resolve issues all by themselves without depending on the support staff.

What is the role of the support center within the organization? ›

These solution centers act as hubs of support excellence, providing customers with a seamless and omnichannel experience. With all support functions centralized, businesses can better manage customer interactions, track issue resolutions, and gain valuable insights into customer needs.

What is the responsibility of help desk? ›

Help Desk Job Responsibilities:

Provides technical support to users by researching and answering questions, troubleshooting problems, and maintaining workstation and LAN performance. Provides answers to clients by identifying problems, researching answers, and guiding clients through corrective steps.

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