During the last several years there has been a major push towards digital. Companies are being pushed to figure out how to adapt to this change and still have their brand stand out.
Along these same lines, customers expect to be able to access important information at their fingertips. Consumers also want to have a positive experience with a brand.
This is where a digital asset management solution can help.
What Is Considered a Digital Asset?
A digital asset is any piece of content that can be stored, shared, and utilized through a company’s digital channels. Digital assets are used by marketers to help support the product story they are trying to convey to their customers in order to drive engagement, revenue, or brand loyalty.
What Are Examples of Digital Assets?
Digital assetscan come in a variety of forms. Below are a fewdigital asset examples:
Audio
Videos
Text
Documents
Images
With this in mind, you might be wondering what are the different types of digital assets.
Images
Product Images - These images may showcase the product from different angles and can also highlight key features.
Troubleshooting Images - These images can be visual representations of common issues that a user might encounter. Additional images may also be available that show corresponding solutions.
Maintenance and Cleaning Visuals - These images can be used to illustrate maintenance or cleaning tasks the customer may need to perform on the product.
Documents
User Guide - This document can provide step-by-step instructions on how to operate and maintain the product.
Installation Guide- This document typically explains how to properly install the product.
Warranty Information- This document provides information that outlines the terms and conditions of the warranty coverage for the product.
Troubleshooting Guide - This document offers solutions to common problems that the user may come across while using the product.
Videos
Instructional Videos - These videos provide instructions on how to install, operate, and maintain the product. The video can cover similar topics as the user guide but in a visual format.
Product Demos- Product demos can be powerful tools that showcase the features and benefits of the product and its special functions.
Comparison Videos - These videos can compare different models or brands, discussing their pros and cons, and features.
Is a Website a Digital Asset?
As we discussed above a digital asset is anything that is available in a digital format. This means that physical items are not considered digital assets. So with this in mind, is a website considered a digital asset? No, a website is not considered a digital asset. Instead, a website is composed of many different digital assets.
Marketers can build a website using a platform that is known as a Product Experience Management (PXM) Platform. Many PXMs often have a Digital Asset Management (DAM)solution included as well. A DAM solution will enable users to quickly and easily pull in their digital assets to build a digital experience.
How to Create Digital Assets?
Your company likely has numerous digital assets and did not even realize it. These digital assets include images for a specific product or your company logo, along with instructional videos or how-to guides.
As a marketing team member at a manufacturing company, you likely know the importance of product images or documents. However, not every company has these created. If you would like to begin creating digital assets, it is important to consider what type of assets that you want to create. As you are thinking about this, it is also important to consider how this information would benefit your customers. Once you have put together a list of the assets you want to create, you then need to think about the purpose of each asset.
For example, if you want to create a product demo, what product do you want to show and what features are you demoing? Or do you want to take updated product photos that showcase your newest release? Defining all of these details early on will help ensure that you are creating digital assets that will be useful to your customers.
Once you have created all of your digital assets, invest in a DAM solution. A DAM would help organize all of these assets in one centralized location. If you also find a solution that allows you to create digital product experiences, then this would be ideal.
One of the best options currently available is Lumavate. Lumavate is a PXM platform that has additional functionality including a DAM, PIM, and DXP. So instead of just getting a DAM, you will also be able to create digital experiences that utilize these assets.
Manage Your Digital Assets Using Lumavate
Ready to get started with Lumavate?Schedule a demo with one of our product experts and we’ll show you how easy it is to organize your brand’s digital assets and product information on our platform.
FAQs
A digital asset is any piece of content that can be stored, shared, and utilized through a company's digital channels. Digital assets are used by marketers to help support the product story they are trying to convey to their customers in order to drive engagement, revenue, or brand loyalty.
What is a digital asset in EverFi? ›
Key Characteristics of Digital Assets
Divisible: Some digital assets can be divided into smaller units for easier transactions (e.g., cryptocurrencies). Stored Digitally: Digital assets are securely stored in digital wallets or on distributed ledger technologies.
What is considered a digital asset? ›
A digital asset is stored electronically and can be bought, sold, owned, transferred or traded. The tax definition of a digital asset is any digital representation of value recorded on a cryptographically secured, distributed ledger (blockchain) or similar technology (Infrastructure Investment and Jobs Act).
Why does TurboTax ask about digital assets? ›
The IRS will ask you if you received, exchanged or sold any digital assets during the year. If so, it is up to you to report income associated with that on your tax return.
Which of the following are examples of digital assets? ›
Digital Assets Examples
- Photos,
- Videos,
- Audio files,
- Presentations,
- Graphics,
- PDFs,
- Spreadsheets,
- Documents,
In the broadest sense, a digital asset is an item that is created and stored digitally, has value, has established ownership, and is discoverable.
Is a laptop a digital asset? ›
Digital assets are often in the form of computers, external hard drives or flash drives, laptops, tablets, smartphones, digital music players, e-readers, digital cameras, and similar devices.
Is email a digital asset? ›
Digital assets include emails received, email accounts, digital music, digital photographs, digital videos, software licenses, social network accounts, file sharing accounts, financial accounts, domain registrations, DNS service accounts, web hosting accounts, tax preparation service accounts, online stores, affiliate ...
Is an app a digital asset? ›
Our world has become a digital one. You see its digital fingerprints in virtually every aspect of 21st-century life. We stream movies & shows on smartphones, store photos & documents in the cloud, and create apps to cover a wide spectrum of activities. These digital assets are everywhere.
What are the names of digital assets? ›
Examples of types of digital assets can include blog posts, images (such as logos), end user license agreements (EULAs), video files, audio files, instructions, technical documentation, user manuals, whitepaper files, internal standard operating procedures (SOPs), and website design code.
Depending on its design, function and use, a digital asset may be characterized as property, a commodity or a security. Digital assets—as well as stocks, mutual funds and exchange-traded funds that invest in digital asset-related companies—may present investment opportunities.
What are virtual digital assets as per income tax Act? ›
VDA has been defined in a wide manner to, inter-alia, include any information, code, number or token not being Indian or foreign currency, and generated through cryptographic means or others. No deduction with respect to any expenditure or allowance (other than the cost of acquisition) will be available.
What is the question on the digital asset tax return? ›
”At any time during 2023, did you: (a) receive (as a reward, award or payment for property or services); or (b) sell, exchange, or otherwise dispose of a digital asset (or a financial interest in a digital asset)?”
What is not considered a digital asset? ›
As we discussed above a digital asset is anything that is available in a digital format. This means that physical items are not considered digital assets.
What are some examples of digital assets? ›
Digital assets include photos, manuscripts, documents, data, cryptocurrencies, and much more. Digital assets are increasingly important because they are becoming more a part of our professional and personal lives while continuing to be essential for businesses and governments.
What are the three main categories of digital assets? ›
What Types of Digital Assets Exist?
- Digital store of value assets.
- Decentralized internet or “Web3” assets.
- Digitized payment assets.
A digital asset can be a wide variety of electronic records and files that are stored online, on mobile devices, or on personal computers. Simply put, almost anything you keep a digital record of is considered a digital asset and something that should be noted in your digital Estate Plan.
What is a digital asset brainly? ›
A digital asset refers to a digital item or resource that holds value and can be owned or exchanged. It exists solely in the digital realm and does not have a physical form.
What are digital assets on a balance sheet? ›
The Internal Revenue Service considers any digital representation of value recorded on a blockchain a digital asset. This includes cryptocurrency, stablecoins, non-fungible tokens, and convertible virtual currencies.
What is a digital asset fund? ›
Digital asset funds and ETFs will invest the majority of their assets into one or more broadly classified areas including Decentralized Finance (DeFi) assets, stable coins, currency assets, smart contracts platforms, exchange assets, privacy assets, yield farming, and nonfungible tokens (NFTs) among others.
