What Is a Contrarian? Strategy in Trading, Risks, and Rewards (2024)

What Is a Contrarian?

Contrarian investing is an investment stylein which investors purposefully go against prevailing market trends by selling when others are buying and buying when most investors are selling. Berkshire Hathaway Chair and Chief Executive Officer (CEO) Warren Buffett is a famous contrarian investor.

Contrarian investors believe that people who say the market is going up do so only when they are fully invested and have no further purchasing power. At this point, the market is at a peak. So, when people predict a downturn, they have already sold out, and the market can only go up at this point.

Key Takeaways

  • Contrarian investing is an investment strategy that involves bucking against existing market trends to generate profits.
  • The idea is that markets are subject to herding behavior augmented by fear and greed, making markets periodically over- and underpriced.
  • The contrarian sees buying opportunities in stocks that are currently selling for below their intrinsic value.
  • Being a contrarian can be rewarding, but it is often a risky strategy that may take a long period of time to pay off.
  • Another drawback associated with being a contrarian investor is the need to spend a good deal of time researching stocks to find undervalued opportunities.

Understanding Contrarian Strategy

Contrarian investing is, as the name implies,a strategy that involves going against the grain of investor sentiment at a given time. The principles behind contrarian investing can be applied to individual stocks, an industry as a whole, or even entire markets.

A contrarian investor enters the market when others are feeling negative about it. The contrarian believes the valueof the market or stock isbelow its intrinsic value and thus represents an opportunity. In essence, anabundance ofpessimism among other investors has pushed the price of the stock below what it should be, and the contrarian investor will buy that before the broader sentiment returns and the share prices rebound.

According to David Dreman, contrarian investor and author of Contrarian Investment Strategies: The Next Generation, investors overreact to news developments and overprice "hot" stocks and underestimate the earnings of distressed stocks. This overreaction results in limited upward price movement and steep falls for stocks that are "hot" and leaves room for the contrarian investor to choose underpriced stocks.

Special Considerations

Contrarian investors often target distressed stocks and then sell them once the share price has recovered and other investors begin targeting the company as well. Contrarian investing is built around the idea that the herd instinctthat can take control of market direction doesn't make for a good investing strategy.

However, this sentiment can lead to missing out on gains if broad bullish sentiment in the markets proves true, leading to market gains even as contrarians have already sold their positions. Similarly, an undervalued stock targeted by contrarians as an investment opportunity may remain undervalued if the market sentiment remains bearish.

Contrarian Investing vs. Value Investing

Contrarian investing is similar to value investing because both value and contrarian investors look for stocks whose share price is lower than the intrinsic value of the company.Value investors generally believe that the market overreacts to good and bad news, so they believe that stock price movements in the short term don’t correspond to a company'slong-term fundamentals.

Many value investors hold that there is a fine line between value investing and contrarian investing, since both strategies look for undervalued securities to turn a profit based on their reading of the current market sentiment.

Examples of Contrarian Investors

The most prominent example of a contrarian investor is Warren Buffett. "Be fearful when others are greedy, and greedy when others are fearful" is one of his most famous quotes and sums up his approach to contrarian investing.

At the height of the 2008 financial crisis, when markets were tumbling amidst a wave of bankruptcy filings, Buffett counseled investors to buy American stocks. As an example, he purchased equities for American companies, including investment bank Goldman Sachs Group, Inc. (GS). Ten years later, his advice proved to be correct. From 2008 to 2018, Goldman's stock had jumped by approximately 239%.

Michael Burry, a California-based neurologist-turned-hedge fund owner, is another example of a contrarian investor. Through his research in 2005, Burry determined that the subprime market was mispriced and overheated. His hedge fund Scion Capital shorted the riskiest parts of the subprime mortgage market and profited from them. His story was written up into a book, The Big Short, by Michael Lewis and has been made into a movie of the same name.

Sir John Templeton was a noted contrarian investor and founded the Templeton Growth Fund in 1954. With dividends reinvested, a $10,000 investment in the fund at inception was worth $2 million by 1992.

Limitations of Contrarian Investing

Investors interested in employing a contrarian investing strategy should be aware of some of the strategy's drawbacks. It can be challenging to find undervalued stocks and contrarians typically spend a great deal of time researching stocks and various industries to find potential investment opportunities. It will not be enough to rely on simply doing the opposite of the prevailing market sentiment. It's important for contrarians to develop their skills in fundamental analysis to accurately measure a security's intrinsic value.

Contrarians may have periods where their portfolios underperform. It may take a significant amount of time before an undervalued stock begins to show gains. In the meantime, the contrarian investor may have to endure paper losses on their investments.

What Is Contrarian Investing?

Contrarian investing refers to an investing strategy that looks for profit opportunities in trades that go against current market sentiment. For example, if the market is bullish, the contrarian investor is bearish and will look for opportunities to sell. Conversely, if the market is bearish, the contrarian is bullish and will look for opportunities to buy.

Who Are Some Famous Contrarian Investors?

Berkshire Hathaway's Warren Buffett and Charlie Munger are two of the most well-known contrarian investors. David Dreman, investment company founder and author of several books on contrarian investing, is another prominent contrarian. Ray Dalio, Sir John Templeton, Michael Burry, and George Soros are all investors who have made a name for themselves as contrarians.

How Have Billionaire Contrarians Used Deep Value to Beat the Market?

Deep value investing is a term often used in conjunction with billionaire contrarians who pick their stock investments based on their analysis that a particular company is trading at many multiples below intrinsic or book value. These billionaires look for companies with share prices that have been unfairly and significantly discounted by the market. They will then acquire large stakes in these companies with the anticipation that over time they will profit from the share price increase.

Note

Investopedia does not provide tax, investment, or financial services and advice. The information is presented without consideration of the investment objectives, risk tolerance, or financial circ*mstances of any specific investor and might not be suitable for all investors. Investing involves risk, including the possible loss of principal.

What Is a Contrarian? Strategy in Trading, Risks, and Rewards (2024)

FAQs

What Is a Contrarian? Strategy in Trading, Risks, and Rewards? ›

Contrarian investing refers to an investing strategy that looks for profit opportunities in trades that go against current market sentiment. For example, if the market is bullish, the contrarian investor is bearish and will look for opportunities to sell.

What is an example of a contrarian? ›

Examples of contrarian in a Sentence

As an investor, he's a contrarian, preferring to buy stocks when most people are selling. These examples are programmatically compiled from various online sources to illustrate current usage of the word 'contrarian.

What is a contrarian approach? ›

Contrarian investing involves a strategy where investors intentionally go against prevailing market trends. This means that instead of following the crowd, contrarians seek opportunities in undervalued or unpopular assets, anticipating a future reversal in sentiment.

What is an example of a contrarian investment? ›

For example, widespread pessimism about a stock can drive a price so low that it overstates the company's risks, and understates its prospects for returning to profitability. Identifying and purchasing such distressed stocks, and selling them after the company recovers, can lead to above-average gains.

What is the contrary trading rule? ›

The contrarian trading strategy is one that goes against the prevailing sentiment in the market. In other words, it is a trading method that seeks to trade in the opposite direction of a recent move in a market.

What is a contrarian trading strategy? ›

Contrarian investing refers to an investing strategy that looks for profit opportunities in trades that go against current market sentiment. For example, if the market is bullish, the contrarian investor is bearish and will look for opportunities to sell.

What are examples of contrarian ideas? ›

15 Contrarian Truths Few People Believe
  • Bubble. ...
  • It's Not an Opposite's Game. ...
  • College Doesn't Pay Off. ...
  • Ideas Don't Necessarily Make the World a Better Place. ...
  • Competition and Capitalism Are Opposites. ...
  • Master of None Is Better Than an Expert. ...
  • It Is Better to Risk Boldness Than Triviality. ...
  • Sales Are as Important as Product.

Is contrarian good or bad? ›

This can be both a positive and negative label. The positive is that, sometimes, the contrarian view turns out to be correct. And, even when the future is unknown, the debate unsettled, a contrarian view serves to counter soft consensus thinking.

What is a contrarian meaning? ›

a person who takes an opposing view, especially one who rejects the majority opinion, as in economic matters.

How to tell if someone is a contrarian? ›

Contrarians don't care what you think. Notable Characteristics: Defines the phrase "goes against the grain." Never hesitates to inject a contrary viewpoint, whether at a department meeting or Grandma's Thanksgiving dinner table.

Is Warren Buffet a contrarian investor? ›

Contrarian investors are often mistaken for risk-takers. But that's not the case. Most people never think about it, but Warren Buffett is also a contrarian investor.

Is contrarian investing risky? ›

Note that contrarian investing can be risky. Areas are often out of favor for a reason, such as a history of underperformance. Contrarian investment ideas may continue to underperform for extended periods. Contrarian investing also doesn't account for a total portfolio investing strategy.

What are the benefits of contrarian investing? ›

Contrarian investing can offer diversification benefits to a portfolio, as it often involves investing in assets or sectors that are out of favor with the broader market. This can reduce overall portfolio risk and enhance returns, especially during periods of market turbulence or short squeezes.

What is the golden rule of traders? ›

Key Rules from Iconic Traders

Cut your losses quickly: Never let a loss get out of control. Trade with the trend: Follow the market's direction. Do not trade every day: Only trade when the market conditions are favorable. Follow a trading plan: Stick to your strategy without deviating based on emotions.

What is No 1 rule of trading? ›

Rule 1: Always Use a Trading Plan

You need a trading plan because it can assist you with making coherent trading decisions and define the boundaries of your optimal trade.

What's the hardest mistake to avoid while trading? ›

Biggest trading mistakes and how to avoid them
  • Over-reliance on software. ...
  • Failing to cut losses. ...
  • Overexposing a position. ...
  • Overdiversifying a portfolio too quickly. ...
  • Not understanding leverage. ...
  • Not understanding the risk-reward ratio. ...
  • Overconfidence after a profit. ...
  • Letting emotions impair decision making.

What kind of person is a contrarian? ›

a person who takes an opposing view, especially one who rejects the majority opinion, as in economic matters.

What is a contrarian behavior? ›

someone such as a writer or politician who likes to disagree with other people and express opinions that are unpopular: He is a contrarian who frequently writes controversial opinion pieces. Fewer examples. Known as a contrarian among his peers, he did not follow trends or play the fashion game.

What is an example of being contrary? ›

contrary adjective (OPPOSITE)

contrary to Contrary to all our expectations, he found a well-paid job and a nice girlfriend. in a different way from what most people believe: Contrary to popular opinion, I don't dye my hair!

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