What I’ve Learned From Doing Crypto Marketing For 5 Years - Bizadmark (2024)

In this blog, I’m going to tell you the valuable digital marketing lessons that I’ve learned after working for crypto companies for over 5 years.

The cryptocurrency was created in 2009. And since then the crypto industry has experienced a lot of ups and downs. But in spite of all that it is one of the fastest-growing industries at the moment. As per Wikipedia, bitcoin has gained 227,173%.

Now, so many businesses have started accepting cryptocurrencies as a payment alternative for their products and services. Moreover, there are nearly 15,000 Bitcoin ATMs globally (as per Statistica.)

What is Crypto Marketing?

Cryptocurrency is giving a major fight to the traditional banking system. Where banking provides a centralized financial system, cryptocurrency is offering an improved decentralized one.

And this is attracting more and more crypto users and even crypto entrepreneurs.

With the influx of crypto projects, the crypto industry has become highly competitive and crowded. The new projects are finding it hard to get their names out in the market, to get customers and to make sales. On the other hand, established crypto businesses are struggling to retain their market shares. They are losing their customers to many new ventures.

Thus, crypto marketing is the marketing done for promoting crypto businesses – to build their brand awareness, get them customers, increase customer satisfaction, and improve sales and profits figures.

The Need for Crypto Marketing

There are some common reasons why any industry needs marketing like to improve their visibility in the industry, differentiate themselves from their competitors, and increase their sales.

But then there comes another reason that we don’t pay attention to much but which is very important – informing your audience the difference between a spammer and a real product.

Spammers or fake products can easily influence people with their false promises and distract the customers from the real product they are looking for. This hurts both the customers and the genuine crypto service.

“TaTaTu” was one such project. The product gained a lot of popularity, even among Hollywood actors. But later it was found out that the project was never actually was about any kind of cryptocurrency or blockchain even though all their branding messages were about blockchain.

That’s why, it’s one of the most important reasons for crypto companies to market themselves or do crypto marketing – to tell their audience who is the real deal and who is just plain hype.

You’re not helping your own brand grow by doing that, but you’re also helping your target audience from the frustration and disappointment that comes from being associated with a wrong product.

9 Valuable Lessons I’ve Learned From Doing Crypto Marketing For 5 Years

Just finding the perfect crypto business idea is only the first step. Equally important is the ability of a business to find new customers. Without that, even a good idea won’t be able to survive.

Educate Your Customers

(Crypto Content Marketing Services)

Here are some facts about crypt:

1. 1. Even though it’s growing, many people are still scared of accepting it as a substitute for real dollars.
   2. As I talked about earlier, there are many fake projects out there.
   3. Crypto is a little complicated to understand for newbies.

In all three cases, you need to convince your audience that your product or service is trustworthy, you’re not just using the word blockchain to ride the popular trend and you’ll then understand why you’re better than others.

And what better way of educating your customers than content marketing. Businesses used to have brochures, pamphlets, and other literature for this purpose earlier. In digital times, you don’t need to invest in the printing and distribution of these papers.

You can just invest in a solid content marketing strategy.

Build Your Tribe

Crypto Email Marketing Services

The first step for building a tribe is to start collecting emails from your customers. The purpose of this is to stay in touch with them and start a two-way conversation.

But your customers just don’t want a promotional email from you all the time. Nobody likes to be sold to, even though everyone likes to buy.

Therefore, sending emails will need more than just writing random content. It will need a proper email marketing strategy that will keep your audience engaged and interested in your emails while making sure that buy more and more of your products.

Only Target Social Media Channels That Fits Your Goals

Crypto Social Media Marketing Services

There is a universe out there of social media.

One of the most common mistakes almost every crypto business does is trying to be on many social media channels at the same time. By doing that, you will just waste your energy and money.

Generally, the simple rule of social media is if you don’t have a big social media budget, try to stick to just a few.

The first step is to identify your audience. Every social media channel has a particular set of audiences. On one hand, Facebook is gaining popularity among the older generations. On the other hand, Snapchat is mainly trendy among the younger generations. So, unless and until you’re targeting both sets of audiences, you don’t have to advertise everywhere.

In addition to these social media channels, we also have discussion platforms that are kinda social media channels. These include Reddit, Quora, and a lot more.

In brief, study your audience and then study the audience of every social media channel and compare to find a match.

Build a Hype Wheverer You Launch or Upgrade Your Product

Crypto Digital PR Services

There are few moments in a brand’s life that are newsworthy. And one of these moments is the one when a product is launched.

As a result, I consider that doing digital PR when a business launches its products or services is extremely important. This is the time when a crypto business has a piece of very important news to share – what they are launching and why do they think the world needs it.

Once that moment is gone, that news will be old and you’ll lose a good opportunity for building public relations.

Online Word-of-Mouth is as Effective as Traditional Word-of-Mouth Marketing

Crypto Influencer Marketing Services

We can’t deny the fact that word-of-mouth marketing is the most effective form of marketing. Many businesses are built just because of that.

The question now comes to how to replicate word-of-mouth marketing in the digital world. It’s through influencer marketing.

Furthermore, influencer marketing is a great way of introducing your product to your audience. Crypto users are highly active on social media channels and they get many inspiring ideas from the influencers who they follow.

Google Still Leads the Marketing Channels You Should Be Active on

Crypto SEO Services

The easiest and cheapest way to introduce yourself to your customers is through SEO – search engine optimization. Everything starts with a search. And that search happens on Google.

If a crypto customer searches for a product that you offer but you don’t show up in the search results, you lose an opportunity to make a sale.

Every single day many such searches happen and if you can convert only a percentage of those into your customers, you have got yourself a profitable business.

Without Advertising, the Growth is Limited

Crypto Advertising Services

It’s not easy to sell a product without advertising. To begin with, you can have the most amazing crypto product, but it won’t be able to sell itself.

To illustrate, there is a reason why we see ads for co*ke, McDonald’s, and Samsung even after being so successful. I mean everybody knows them, why don’t stop advertising?

The reason is people only buy those things they are familiar with and that familiarity comes through advertising.

“I saw an ad of this brand on TV last night, I’m sure this is not a shady company and I can trust them with my money.”

This is the kind of thought that is generated in our subconscious minds through these ads and it works.

Bounty Campaigns

In short, bounty campaigns are just incentives to attract crypto users. Whenever people finish activities that can help in the promotion of a crypto company’s ICO, they get tokens.

These participants are from different stages. Some are investors while some are ICO promoters.

Airdrops Still Work

It is a crypto marketing strategy where you distribute free crypto tokens to anyone who registers on your platform. People love free things and this marketing technique attracts a lot of potential future customers.

You can even use websites like Airdropsalert and Airdrops to notify crypto users about it.

Key Takeaway: Crypto Marketing Lessons

There are more and more crypto projects being launched every year.

However, the digital world is highly crowded and most of the new projects get lost in the digital noise.

To be heard, seen, and loved in a digital noise needs a crypto marketing strategy. The seven lessons that I’ve shared here will help you stand out of the crowd and get noticed by your target audience.

If you need help with crypto marketing, get in touch with us and we’ll help you in drafting the most effective and profitable crypto marketing strategy ever made.

Successful Business Owners Learn From Mistakes Others Make

The secret to success in business isn’t doing what other successful people have done; it’s by avoiding the mistakes made by businesses that have failed. Instead of repeating their mistakes, now we can learn from them and best ensure business growth and commercial success.

17 Reasons Why Businesses Fail brings the cautionary tales of mistakes made by many businesses that ultimately led to their failure and which other businesses should avoid at all costs if they plan to survive and grow. Get your copy.

Another Interesting Article For You!