Getting verified not only will increase your brand’s value, but it can also increase your organic following, and open networking opportunities you would never have thought possible. The investment is worth it. Having a strong personal brand is a must in this day and age!
INSTAGRAM VERIFICATION PREVENTS IMPERSONATION
This is why verified accounts are exclusive to celebrities, public figures, or global brands. Being verified means you are a big deal because you’re important enough to be at risk of impersonation. The checkmark is also meant to help users easily find their favorite brands on social media.
HIGHER TRUSTWORTHINESS
Being verified on Instagram increases your brand’s credibility. Considering less than 1% of accounts are verified, having the blue badge and check by your profile name signifies your brand is both important and relevant.
When users see a verification badge beside the account name, they are likely to consider the account trustworthy – great for giveaways and brand deals.
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INCREASED BRAND AWARENESS
Instagram verification can also increase brand awareness and your follower count. This is because verified profiles appear toward the top of the search and suggested accounts. It’s also believed the algorithm favors content by verified accounts, resulting in higher engagement per post.
The blue check could also bring business opportunities to your Brand/Business. Even if an influencer or potential partner hasn’t heard of your brand before, the check indicates your company is a major leader in the industry. This could spark interest in communication or collaboration with your business.
EARLY ACCESS TO SPECIAL FEATURES
Another perk is that verified accounts receive early access to Instagram features that can help monetize accounts. For example, the swipe-up feature on Instagram stories. A brand needs at least 10,000 users to get access to the swipe-up tool. But verified accounts are the exception to this rule.
If you submit verification requests through our Media Partner support, then this will give you a bigger chance than requesting the badge yourself via the Instagram app, as we are able to supply Instagram with more background information and a case study.
When requesting verification via the app, Instagram will do their own research, often resulting in a denied verification and a mark/record of this on your account.
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