Stocks that pay dividends are a major component of any well-constructed, long-term portfolio. That’s because dividends drastically increase a stock’s total return — your true rate of return including income and capital appreciation — over time and provide cushion when stocks decline.
Of course, any stock that pays a dividend is a dividend stock. But not all dividend stocks are the same. To get started investing in dividend stocks, it’s important to understand exactly what a dividend is and the difference between the main types of dividend stocks.
By the end of this guide, you’ll know the difference. And you’ll walk away with the knowledge you need to incorporate dividend stocks into your own portfolio and generate income that can help grow your nest egg.
What are stock dividends?
Stock dividends are payments a company makes from its overall profits to shareholders as a reward for their investment. Dividends are most commonly paid to shareholders as cash dividends but are occasionally paid out as additional shares of stock.
In order to be eligible to receive a company’s dividend payment, a shareholder must purchase or own the stock prior to the company’s ex-dividend date. Because dividends are paid out of a company’s profits to shareholders, the ex-dividend date is when the stock begins trading without the value of those profits factored into its share price. As a result, a dividend stock’s share price typically drops by the amount of the dividend payment on the ex-dividend date.
As long as you own shares of the stock before the ex-dividend date and on the record date, which is usually the day after the ex-dividend date when the company “records” its list of eligible shareholders, the dividend is distributed directly to your account on the payment date.
How stock dividends are calculated
Dividend yield is a ratio that measures the annual dividends a company pays relative to its stock price.
To calculate dividend yield, simply divide a company’s annual dividend by the current price of its stock.
Annual dividend / Stock price = Dividend yield
Here’s a hypothetical example:
A company pays a $1 annual dividend. Its current stock price is $50. Using the formula above, the math looks like this:
$1/$50 = 0.02
To get the percentage, move the decimal point over two places to the right. So the dividend yield in this example is 2%.
Most platforms that provide detailed stock quotes take care of this math, putting metrics such as annual dividend payment and dividend yield right in front of you.
In actual dollar amounts, if you own 100 shares of a stock with a $1 annual dividend, you’ll receive — all else equal — $100 of annual dividend income. If the stock you own trades for $50, you have a position size worth $5,000. As we established, this translates to a 2% dividend yield. And, of course, 2% of $5,000 equals $100.
Risks of investing in dividend stocks
Companies that pay dividends reward investors with regular payments for owning shares of their stock. But there are also some risks involved with owning dividend stocks.
Dividend stock prices can decline
Some of the best-paying dividend stocks pay relatively high yields. But being among the highest dividend stocks based on yield alone doesn’t make a dividend stock a good investment. In fact, sometimes a high yield can be a red flag.
Because dividend yield is a function of stock price, an alluringly high dividend yield can be a red flag. As the stock price goes down, dividend yield goes up, assuming the dividend payment holds constant.
Let’s go back to the example of a $50 stock paying a $1 annual dividend for a yield of 2%. Cut the stock price in half — to $25 — and suddenly that stock yields 4%, even though the dividend payment has not changed.
It doesn’t take a finance degree to figure out that a stock that loses half its value is not a good thing and likely indicates problems at a company. Naturally, it follows that a dividend yield that increases quickly or seems too good to be true often is — not always, but often.
So, beware of high and seemingly attractive, but potentially dangerous, dividend yields. They’re known as yield traps.
Dividend payments can be cut
Remember, just because a company pays a dividend today doesn’t mean it will pay one forever — or even tomorrow. Sometimes companies reduce, rather than grow, their dividends or eliminate them altogether. This underscores the importance of buying high-quality dividend stocks from companies with strong performance records and bright prospects.
From an investment perspective, focusing too much on dividend stocks can take other opportunities off your radar. Stocks that don’t pay dividends sometimes provide superior returns on stock price appreciation alone than even the best dividend stocks do on total return.
How do dividend payments work?
Companies typically pay dividends quarterly. A company that pays a $0.25 quarterly dividend has a $1 annual dividend.
Less common, some companies pay dividends monthly. Realty Income (O) is the most well-known company on this schedule. It is a self-proclaimed monthly dividend company.
Even less common, companies occasionally pay special, one-time dividends. Usually much larger than a company’s regular dividend, a one-time dividend tends to result from a period of strong profitability or excess cash reserves. Costco (COST) is well-known for issuing one-time dividends, having done so in 2012, 2015, 2017, 2020 and 2023.
You can choose to receive dividend payments in cash, or straight into your investment or bank account. Or you can opt to reinvest dividend payments into new shares of stock. This is a core strategy for many dividend-growth investors.
Reinvesting dividends for growth
Investors often use dividends to generate income. Let’s say you earned $100 in dividend income from a stock. You can take that $100 in cash and save or spend it. However, this isn’t enough money to supplement most people’s incomes or lifestyles over the long haul. Therefore, many dividend-growth investors reinvest dividends.
By purchasing additional shares of stock with your dividend payment, you grow your position size and — as long as the company’s dividend payment remains constant or, better yet, grows — you gradually increase the amount of the quarterly (or monthly) dividend payments you receive. Over time, you can realize a compounding effect that can grow your nest egg and portfolio income.
Some investors opt for DRIPs, or dividend reinvestment plans, offered directly by the company paying the dividend or facilitated by third parties, such as Computershare, which offer DRIPs as part of Direct Stock Purchase Plans.
Sometimes, investors use yield to estimate how much income they’ll receive from an individual stock or dividend stock portfolio.
Here again, we take the earlier math on dividend yield and turn it around. If you own 100 shares of a $50 stock that yields 2%, you can expect to receive $100 in annual dividend income. If you have a goal of generating $10,000 in annual dividend income from that $50 stock, you would need to own $500,000 worth, or 10,000 shares, of that $50 stock.
| $50 stock yielding 2% | Investment amount | Annual dividend payout |
|---|---|---|
One share | $50 | $1 |
10 shares | $500 | $10 |
100 shares | $5,000 | $100 |
1,000 shares | $50,000 | $1,000 |
10,000 shares | $500,000 | $10,000 |
You can run the same math on a portfolio of dividend-paying stocks by taking the average weighted yield across your holdings and multiplying it by the value of your dividend stock portfolio.
The big takeaway? While you can generate meaningful income from dividend stocks, beware of people who claim it’s easy to produce passive dividend income to cover part or all of your life expenses. It takes time and a healthy-sized nest egg to arrive at this point.
High-yield mutual funds and ETFs
On one hand, investing in dividend stocks is straightforward. You buy dividend stocks the same way you add non-dividend stocks to your portfolio, typically through your brokerage account, with the added question: Would you like to reinvest the dividend payments?
On the other hand, finding a solid slate of individual dividend stocks isn’t quite as straightforward. It requires considerable research.
You can also purchase mutual funds or exchange-traded funds (ETFs) that only own dividend stocks. These funds own dividend stocks around myriad themes, including geographic region and investment style. Most attempt to mimic the returns of broad but dividend-specific stock market indices. Entire mutual fund and ETF families focus on dividend-growth stocks, such as dividend aristocrats and similar categories.
When you invest in dividend funds, you typically receive dividend payments at regular intervals from the fund after it receives dividend payments from the companies in its portfolio.
Tax implications of stock dividends
From a tax standpoint, there are two main types of dividends: qualified and ordinary. The classifications can get complicated, so check with your tax advisor for specifics. But, generally speaking, most long-term, buy-and-hold investors collect qualified dividends. The IRS taxes these dividends at 0%, 15% or 20%, depending on your income. The IRS taxes ordinary dividends at income tax rates.
Tips for investing in dividend stocks
To find the best dividend-paying stocks, focus on two primary classifications:
- Dividend-growth stocks
- High-yield dividend stocks
Dividend-growth stocks
The word “growth” in dividend-growth stocks doesn’t refer to the revenue or profits of a company. While sales and earnings growth are important factors to consider when searching for top dividend stocks, growth, in this context, refers to a company’s dividend payment growing over time.
Often, the best dividend stocks have a track record of increasing their dividend payments. For example, a company that started paying a $0.50 annual dividend in 2000 and increased that payment by an average of 2% every year — bringing their dividend to $0.80 in 2024 — is a dividend-growth stock.
Dividend-growth investors almost always consider the number of years in a row a company has increased its dividend payment. For example, investors refer to companies that have increased their annual dividend payment for at least 25 consecutive years as dividend aristocrats.
While it’s true that most companies reevaluate and increase their dividends annually and continue paying dividends even when the broad market declines, don’t assume all dividends are safe or will annually increase. Some companies, during times of trouble or periods of transition, halt dividend increases or, worse, reduce or eliminate their dividend altogether. This can happen at any time but was exacerbated by the Covid-19 pandemic.
For example, Disney (DIS) suspended its dividend in the first half of 2020 after having paid one for 37 consecutive years. As of December 2023, the company reinstated its dividend payments.
High-yield dividend stocks
Some of the best-paying dividend stocks pay relatively high yields. But being among the highest dividend stocks based on yield alone doesn’t make a dividend stock a good investment. In fact, sometimes a high yield can be a red flag.
Dividend yield provides a good sense of how much dividend income you can expect for every share of a dividend stock you own. Yields can vary widely from company to company, so to get a baseline comparison, look at the average dividend yield of the S&P 500, which was 1.4% for March 2024.
Alternatives to stock dividend investing
When considering alternatives to investing in dividend stocks, consider your near- and long-term goals. In particular, are you more concerned with generating consistent income from your investments or share price appreciation? It often makes sense to strike a balance between these two objectives.
For instance, some stocks don’t pay dividends. Others pay relatively small dividends or dividends that do not increase in size annually. As you assess investments, particularly in stocks, look beyond the size and yearly growth of dividend payments. Too much of a focus on dividend income can cause you to miss a winner.
For example, in 2023, NVIDIA (NVDA) was a stock market highflier, with a share price that increased by 239%. NVIDIA pays a small, $0.16 per share annual dividend that, as of March 2024, yields just 0.02%. The company hasn’t increased its dividend since 2018 and actually cut its payout in 2021. Based on this data, some investors, particularly those exclusively loyal to dividend-growth investing, would have passed on the stock.
Another big tech stock, Microsoft (MSFT), generated a 57% share price increase in 2023. Relative to NVIDIA, Microsoft’s dividend is superior. At $3 annually, MSFT stock yields roughly 0.72% and is riding a 22-year dividend increase streak, as of March 2024.
Even when you factor in the dividend payments, NVIDIA outperformed Microsoft — and most other stocks, dividend-payers or not — in 2023. This isn’t to say one investment is “better” than the other, however, ask yourself, “What’s more important?”
Are you willing to forgo some share price appreciation in favor of more reliable income amid an increasing dividend? Every investor weighs the two sides of this equation differently. The key is to run the math — relative to how aggressive you want to be, how much you anticipate a stock will rise, the potential impact of any dividend payment and your overall situation — before deciding between two companies.
Along similar lines, if you’re merely on the hunt for income, you might decide against investing in stocks and equity ETFs altogether. As of March 2024, everything from bank deposit accounts, such as high-yield savings accounts, certificates of deposit (CDs) and money market accounts to money market mutual funds can secure you yields of 4% to 5% or higher, which is significantly more lucrative than many dividend-paying stocks. For example, of the more than 400 dividend-paying stocks in the S&P 500, fewer than 40 yield over 4%. A vast majority yield between 1% and 2%.
At the same time, when you invest in these more liquid or conservative products, you don’t have to worry much or at all about losing your principal. You have taken the element of a share price dropping in value out of the equation. If this relative safety helps you sleep better at night and alleviates any worry of losing money in the stock market, it could be the route for you.
Stock dividend investing strategies
As we noted, some investors focus on dividend growth. Others focus on high yield. Some look for a mix of both.
Many investors like monthly dividend-payers because of the frequent payouts. You can also generate monthly dividend income by purchasing stocks with different quarterly payout schedules. For example, you might invest in a stock with a January-April-July-October payout schedule, another with a February-May-August-November schedule and another with a March-June-September-December schedule so that you can anticipate dividend income monthly.
Beyond long-term dividend-growth investing and consistent income production over time, many investors want to secure as much income as possible at any given moment in time.
Some traders utilize a relatively complicated strategy, called dividend capture, to collect a dividend without ever owning the dividend-paying stock directly. This process requires you to purchase a stock the day prior to the ex-dividend date, then immediately sell it, usually the next day. You never become a shareholder of record, but you still receive that quarter’s dividend on the payout date. Because this approach isn’t the most tax-efficient and involves relatively precise timing, it’s not always the best path for long-term investors or stock market beginners to take.
For investors more focused on the long term, writing covered calls against dividend stocks you own can help generate additional income. While very different from the dividend capture strategy, covered call writing comes with potential downsides, including tax consequences and the possibility of having to sell the stock you wrote the call against below market price.
Frequently asked questions (FAQs)
A dividend-growth stock has a record of increasing its dividend payment at regular intervals, usually yearly. A high-dividend-yield stock pays out a large dividend relative to its stock price. While high-dividend-yield stocks can also be dividend-growth stocks, sometimes the high yield indicates trouble with the company or stock price.
Most companies pay their dividends quarterly, so you’ll receive them four times a year, though some companies pay monthly. Occasionally, a company will issue a special, one-time dividend payment, though this is relatively rare.
Dividend-growth investors classify dividend-growth stocks by the number of consecutive years a company has increased its annual dividend payment. Dividend aristocrats have increased their dividend payments for at least 25 consecutive years. As of March 2024, 68 stocks have achieved dividend aristocrat status. From a dividend increase streak standpoint, the dividend kings are even more exclusive. As of March 2024, 56 names meet the dividend kings criterion of at least 50 straight years with a dividend increase.
