Last update: Fri Oct 06 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
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Response tokens let you automatically output information specific to Adobe Target to your brand’s web page. This information can include details about the activity, offer, experience, user profile, geo information, and more. These details provide extra response data to share with internal or 3rd-party tools or to use for debugging.
Response tokens let you choose which variables (in key value pairs) to use and then enable them to be sent as part of a Target response. You enable a variable using the switch and the variable is sent with Target responses, which can be validated in network calls. Response tokens also work in Preview mode.
A key difference between plug-ins and response tokens is that plug-ins deliver JavaScript to the page that executes upon delivery. Response tokens, however, deliver an object that can then be read and acted upon using event listeners. The response token approach is safer and allows for easier development and maintenance of 3rd-party integrations.
Response tokens are available with at.js version 1.1 or later.
Target SDK
Suggested actions
Adobe Experience Platform Web SDK
Ensure that you are using Platform Web SDK version 2.6.0 or later. For information about downloading the latest version of Platform Web SDK, see Install the SDK in the Platform Web SDK overview guide. For information about new functionality in each version of the Platform Web SDK, see Release notes in the Platform Web SDK overview guide.
at.js
Ensure that you are using at.js version 1.1 or later. For information about downloading the latest version of at.js, see Download at.js. For information about new functionality in each version of at.js, see at.js Version Details. Customers using at.js are encouraged to use response tokens and move away from plugins. Some plugins that rely on internal methods that existed in mbox.js (now deprecated), but not in at.js, are delivered but fail.
Listen for responses and read response tokens
The process you use to listen for Target responses and read response tokens differs depending on whether you have a Platform Web SDK or at.js implementation.
Platform Web SDK using the Handle object class platform-web-sdk
Use the Handle object class, which has a meta data object and a data object to listen for Target responses and read the response tokens.
The following response example adds a Platform Web SDK custom event handler directly to the HTML page (the table explains objects used in the code):
Which role is required to activate or deactivate response tokens?
Response tokens can be activated or deactivated only by users with the Target Administrator role.
What happens if I am running Platform Web SDK 2.6.0 (or earlier)?
You do not have access to response tokens.
What happens if I am running at.js 1.0 (or earlier)?
You see the response tokens, but at.js cannot use them.
Can I have both Target Classic plugins and response tokens active at the same time?
Plugins and response tokens are available in parallel; however, plugins will be deprecated in the future.
Are response tokens delivered through all Target responses or only through Target responses delivering an activity?
Response tokens are delivered only through Target responses delivering an activity.
My Target Classic plugin included JavaScript. How do I replicate its functionality using response tokens?
When migrating to response tokens, this type of JavaScript must be kept in your codebase or tag management solution. You can trigger this code using Platform Web SDK or at.js custom events and pass the response token values to your JavaScript functions.
Why does my profile/Customer Attributes parameter not display in the response tokens list?
Target normally refreshes parameters every 15 minutes. This refresh depends on user action and data is refreshed only when you view the response tokens page. If your parameters do not display in the response token list, Target has not yet refreshed the data.
Also, if your parameter contains anything but non-alphanumeric characters or any symbol other than underscores, the parameter does not appear in the list. Currently, only alphanumeric and underscore characters are supported.
Does the response token still deliver content if it uses a deleted profile script or a profile parameter?
Response tokens extract information from user profiles and then deliver that information. If you delete a profile script or parameter, that does not mean that the information has been removed from the user profiles. The user profiles still have data corresponding to the profile script. The response token continues delivering the content. For users that do not have that information saved in their profiles, or for new visitors, that token is not delivered because the data is not present in their profiles.
Target does not toggle off the token automatically. If you delete a profile script and no longer want the token to be delivered, you must toggle off the token yourself.
I renamed my profile script, but why is the token using that script still active with the old name?
As mentioned above, response tokens work on the profile information saved for users. Even though you renamed your profile script, users who have visited your website have the old profile script value saved in their profiles. The token continues to pick up the old value that is already saved in the user profiles. If you now want to deliver content on the new name, you must toggle off the previous token and toggle on the new token.
If my attributes have changed, when are they be removed from the list?
Target performs a refresh of attributes at regular intervals. Any attribute that is not toggled on is removed during the next refresh. However, if you have an attribute that was toggled on and has been removed, that script is not removed from the attribute list until you toggle it off. As an example, you removed a profile script that was used as a token. Target removes only the toggled-off attributes from the list when they are deleted or renamed.
Response tokens let you choose which variables (in key value pairs) to use and then enable them to be sent as part of a Target response. You enable a variable using the switch and the variable is sent with Target responses, which can be validated in network calls. Response tokens also work in Preview mode.
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The session is active for 30 minutes on the server side. Therefore, you shouldn't use a different session Id for a particular tntId/thirdPartyId within 30 minutes of the last request made with the tntId/thirdPartyId . Otherwise, changes to the profile could be inconsistent and unpredictable.
Online: While both Adobe Analytics and Adobe Target are primarily focused on online digital marketing, Adobe Analytics also supports the analysis of offline data. It allows marketers to combine data from online and offline channels, providing a holistic view of customer behavior.
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